The 2014 IDG Enterprise/IGS Mobility Survey was conducted to explore how mobile devices are used for business purposes, factors used to evaluate mobile technologies, how organizations are investing in mobile technology–now and in the future–as well as the important challenges or barriers to implementing mobile solutions. The survey was conducted online among the audience of six IDG Enterprise brands – CIO, Computerworld, CSO, InfoWorld, ITworld and Network World. Results are based on 528 respondents.

1. 2014 IDG Enterprise/IGS
Mobility Survey
Conducted across the IDG Enterprise brands:
CIO, Computerworld, CSO, InfoWorld,
ITworld and Network World

2. Purpose and Methodology
1
Source: IDG Enterprise/IGS Mobility Survey, 2014
The survey was designed to explore how mobile
devices are used for business purposes, factors used
to evaluate mobile technologies, how organizations
are investing in mobile technology–now and in the
future–as well as the important challenges or barriers
to implementing mobile solutions.
Survey GoalSURVEY SAMPLE
TOTAL
RESPONDENTS 528
MARGIN OF ERROR +/-4.3%
AUDIENCE BASE CIO, Computerworld, CSO,
InfoWorld, ITworld, and
Network World audiences
across sites.

3. Smartphones Dominate as Device for Business Use
2
Q. Do you own/use a smartphone? Q. Do you use your smartphone for business use?
Q. Do you own/use a tablet device? Q. Do you use your tablet device for business use?
BASE: Own/use a smartphone or tablet
Source: IDG Enterprise/IGS Mobility Survey, 2014

4. Mobile Devices Personally Owned
But Governance Exists
3
Q. Is this a personally/privately purchased/owned smartphone? (i.e. not owned or purchased by your company) Q. Is this
personally/privately purchased/owned tablet device? (i.e. not owned by your company) Q. Does your organization have a mobile
specific policy? BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014
16%

5. Mobile Devices Replacing Traditional Touch Points
4
Q. Has your smartphone or tablet device replaced any of the following?
BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014
74%
61%
24%
19% 18%
75% 76%
35%
25%
29%
Printed
Newspaper
Printed
Magazine
Laptop
Computer
Desktop
Computer
Television
SMARTPHONES TABLET

6. Responsive Design Critical as Buyers Use
Mobile Devices for Research
5
Q. Do you research products or services for your business using your smartphone? Q. Do you research products or services for your business using
your tablet device? Q. When researching products or services for your business, which of the following activities do you perform using your
smartphone? Q. When researching products or services for your business, which of the following activities do you perform using your tablet device?
BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014
PRODUCT OR SERVICE
RESEARCH METHODS SMARTPHONE TABLET
Visit vendor sites for
product information
81% 84%
Compare prices
and products
81% 87%
Read feature articles
about trends & strategies
59% 72%
Watch videos 55% 66%
Browse and participate in
forums & social networks
50% 62%
Read case studies 42% 65%
Read whitepapers 36% 64%
Read analyst reports 36% 59%
Watch webcasts/webinars 36% 63%
Other 2% 4%
1
2
3
1
3
2

7. Traditional Channels Primary Vehicle
for Tech Purchases
6
Q. Have you ever researched products or services for your business using your smartphone and then purchased from a retail outlet?
Q. Have you ever researched products or services for your business using your tablet device and then purchased from a retail outlet?
Q. Have you ever researched products or services for your business using your smartphone and then purchased via the internet using
a laptop or desktop computer? Q. Have you ever researched products or services for your business using your tablet device and then
purchased via the internet using a laptop or desktop computer? BASE: Own/use a smartphone or tablet for business use to research products or
services
Source: IDG Enterprise/IGS Mobility Survey, 2014

8. 44%
35% 35%
24%
34%
50%
38%
23%
31% 31%
Security concerns
(e.g. untrustworthy
site/app/network)
Privacy concerns
(e.g. personal details
shared with third party)
Website not mobile
enabled (e.g. difficult
to navigate)
Complicated
payment process
Other
Security Biggest Hindrance to Purchases via
Mobile Devices
7
Q. What are the main reasons for you not purchasing a product or service using your smartphone?
Q. What are the main reasons for your not purchasing a product or service using your tablet device?
BASE: Own/use a smartphone or tablet and do not use it to purchase products or services
Source: IDG Enterprise/IGS Mobility Survey, 2014
SMARTPHONES TABLET

9. Tablets Rule for Video Viewing
8
Q. Do you watch videos on your smartphone? Q. What type of videos do you watch using your smartphone? Q. Do you watch videos on your tablet
device? Q. What type of videos do you watch using your tablet device? BASE: Own/use a smartphone or tablet device and watch videos on it
Source: IDG Enterprise/IGS Mobility Survey, 2014
94%
54%
51%
44%
32%
27%
7%
89%
72% 72%
67%
46%
55%
6%
You Tube Movies/
TV Shows
How-to
training videos
Videos/Webcasts/
Webinars relating
to your job
Promotional
videos
Independent
product reviews
Other
SMARTPHONES TABLET

10. 9
For more information on this study, please contact Sue
Yanovitch, VP of Marketing at syanovitch@idgenterprise.com