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The money that FaceBook paid to bought WhatsApp was
equal to the whole NASA budget for 2013.
Market is already flooded with social media mammoth
•WhatsApp was purchased by Facebook in $ 19 billion
•WhatsApp has 55 Employees
•And WhatsApp had annual revenue of 20 million
1. WhatsApp potential recognized by Facebook
2. Wide Reach & Popularity
3. Role in Digital Marketing Initiatives
4. Extra-ordinary growth
5. WhatsApp huge benefits
6. WhatsApp Statistics & Challenges
7. Customer engagement via WhatsApp messaging
8. WhatsApp Customer Interaction tools
WhatsApp reach in Mexico, South Africa, Brazil, India, Kenya, Nigeria
•Instant reach with 100% of potential users
•Ease of communication with Text, Images, Videos, Audio
•Very low cost as compared to TV, Newspaper, Radio which
involves millions of investments
Bulk
Messaging &
Campaigning
•More than 4000 textual communications
•Communication in the form of images
•Communication in the form of videos
•Audio Communications
•Instant delivery
•Instant Branding
•Cheapest communication medium
•Demographic & interest based targeting to soar
maximum sales
•Sales pitch followed by branding broadcasts
•Customized mobile number targeting from different
sectors, based on nature of the product & services
•Affinity & in-segment targeting to ensure maximum
qualified leads
•Communication with different number sets
•Streamlined response to queries
•Call forwarding for direct client communication
•Nurturing leads for final closures


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WhatsApp Digital Marketing Strategies

  • 1.
  • 2. The money that FaceBook paid to bought WhatsApp was equal to the whole NASA budget for 2013.
  • 3. Market is already flooded with social media mammoth •WhatsApp was purchased by Facebook in $ 19 billion •WhatsApp has 55 Employees •And WhatsApp had annual revenue of 20 million
  • 4. 1. WhatsApp potential recognized by Facebook 2. Wide Reach & Popularity 3. Role in Digital Marketing Initiatives 4. Extra-ordinary growth 5. WhatsApp huge benefits 6. WhatsApp Statistics & Challenges 7. Customer engagement via WhatsApp messaging 8. WhatsApp Customer Interaction tools
  • 5. WhatsApp reach in Mexico, South Africa, Brazil, India, Kenya, Nigeria
  • 6. •Instant reach with 100% of potential users •Ease of communication with Text, Images, Videos, Audio •Very low cost as compared to TV, Newspaper, Radio which involves millions of investments
  • 8. •More than 4000 textual communications •Communication in the form of images •Communication in the form of videos •Audio Communications •Instant delivery •Instant Branding •Cheapest communication medium
  • 9. •Demographic & interest based targeting to soar maximum sales •Sales pitch followed by branding broadcasts •Customized mobile number targeting from different sectors, based on nature of the product & services •Affinity & in-segment targeting to ensure maximum qualified leads
  • 10. •Communication with different number sets •Streamlined response to queries •Call forwarding for direct client communication •Nurturing leads for final closures
  • 11.