Tom Chapman
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Entreprise/Lieu de travail
Southampton, United Kingdom United Kingdom
Profession
at
Secteur d’activité
Education
Site Web
www.marketing101.co.uk
À propos
Specialties: Internet and Services Marketing, Digital Media (Technical and Strategic), CRM & Digital Marketing Current Projects: Student Journey Mapping & Student Word of Mouth Referral choices and Methodologies linked with Social Media. Higher Education web presence effectiveness. The effectiveness of Responsive Design on Website interaction in terms of approach / avoidance behaviours and satisfaction within the mobile domain.
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Mots-clés
services marketing marketing technology digital marketing advertising quality technical quality servqual researching service quality functional quality evaluating quality service defining service quality servqual instrument atmospherics physical evidence intermediaries services location services timing distributing services consumer behaviour social media online marketing lecture imc
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