Competitor analysis in social media

2. What is competitor analysis Strategic technique used to evaluate outside competitors . The analysis seeks to identify weaknesses and a strength's that a company ‘s competitors may have and then use that information to improve efforts within the company David Neil

3. It’s like looking at the mirror and you find someone else being better than you Trying to adjust the looks David Neil

4. In Reality , god knows !! In Business , Hell ya! David Neil

5. GOA L! Compete with whom? What planned actions/Strategies used by them? How do they react with firms actions? How can we influence David Neil

6. David Neil If id only know how my competitor operates, I am more than sufficient - Stupid consultant

7. I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITOR SYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT BUT HOW CAN I GET THAT ?

8. David Neil You NEED framework COMPETITORS OBJECTIVE THEIR ASSUMPTIONS THEIR STRTAHTEEIGR IES CAPABILITIES

9. Why is competitor analysis important in business? David Neil

10. QUICK QUEWShoT aIOre Nyour main competitors ? David Neil

11. I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE Wrong Answer

12. SWOT ANALYSIS David Neil

13. DIFFERENTIATION STRATEGY David Neil BE UNIQUE IF NOT BE BETTER FRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN

14. David Neil UNIQUE SELLING PRROPOSITION Product /Service Uniqueness Minimize expenditure to improve margins Leverage your employee strenths and skills Price How you promote your company – focus on benefits rather than features

15. STEAL David Neil Yes STEAL

16. SOCIAL MEDIA David Neil GUESS THAT’S WHAT WE ARE HERE

17. David Neil HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA Analyzing your competitors’ efforts and comparing key performance metrics to your own.

18. PULLING DATA FACEBOOK LINKEDIN TWITTER G+ David Neil

19. USE SOCIAL BAKERS , OPTIMAL to download insights FACEBOOK David Neil

20. USE Topsy,Twitonomy and twitalyzer to download insights David Neil TWITTER

21. QUICK QUESTIONS *Should Your business be on social media? *What networks should you choose? *How do you create a great profile? David Neil *What type of content you should post and when should you post

22. Do a Google search for your competitors business name 1st three page results David Neil

23. OTHER ALTERNATIVES David Neil RIVAL IQ Twitter Counter Wild Fire Wild Fire Simply measured

24. Twitter counter Wild fire Rival IQ Simply measured David Neil

25. PROFILE SETUP David Neil

26. David Neil

27. How to Make a Competitor Analysis David Neil • Stage 1: Know your rivals ( make a list) • Stage 2: Know their channels • Stage 3: Check your website , your content , your trends , your Social Media channels • Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels) • Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements

28. That’s me David Neil

Competitor analysis in social media

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