highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process.

1. Online Consumer Behavior

2. How do we define ?
Study Identify Deliver

3. Why should we discuss ?
 Shaping fortunes of your company
 Planning
 Anticipating

4. Changing trends leads to changing
preferences.
 Past
 Present
 Future

5. The influences
 What motivates the customers to buy firstly?
 What do they expect from Online Shopping stores
 How many type of consumers exist online
 what goes on in their mind when shopping?

6. What motivates the customers to buy firstly?
0 10 20 30 40 50 60
Product Quality
FreeShipping
Easy Return
customer reviews
Visual search
Great Navigation
checkout ease
special sizes
new product

7. Web Impact
54% clothes
57% Groceries
64%
Electronics
54%
76%
50%
Smart Phone
Owners
Use Smartphone while
shopping
Use smart phone to compare
prices , reviews , description
etc

8. Social Media Impacts
81% say post from their
friends directly influence
their purchase decision
30% are most likely to respond to
brand offers when they have been
reposted by friends
38% of women
purchase brands that
they like from
facebook
44% people are likely
to buy those that
contain picture
40% are people likely to
engage with branded content
that contains status updates
37% engage with
branded content that
has videos

9. What do they expect from Online Shopping stores
0 20 40 60 80 100
shipping info
look credible and trust worthy
product displayed on homepage
visually appealing
Total Cost calculator
search functions
privacy statement
customer reviews
live chat options
social media links

10. Shipping Details

11. Credibility and trustworthy

12. Brand on Home page and visually appealing

13. Cost Calculator

14. Simple search function

15. Privacy statement

16. Social Media Links

17. How many type of consumers exist online
 Adventurous Explorers (30% of online spending)
 Shopping Avoiders (3% of online spending)
 Technology Muddlers (3% of online spending)
 Fun Seekers (2% of online spending)
 Shopping Lovers (24% of online spending)
 Business Users (19% of online spending)
 Suspicious Learners (15% of online spending)
 Fearful Browsers (5% of online spending)

18. What goes on in their mind when shopping?
 Pre –Purchase
* Comparisons
* Word of mouth
*Real recognition
*Safety
*Being careful with billing address

19.  Post purchase
*Did I do the right thing?
* Should I have waited for the price to fall down?
* I Hope I don’t get a damaged product
* Have I typed my billing address correct ?

20. Check list for perfect shopping experience
 Help people Find You
 Attract Researches
 Create a fulfilling buying experience
 Facilitate easy comparison between products
 Look credible and professional

21. Help people Find You
 Get top of search result page
 Research and identify keywords that your prospects
search for
 Help shoppers learn about your product
 Use those keywords in product titles descriptions
 Publish continuous content optimized for indentified
keywords
 Incorporate and encourage social sharing

22. Attract Researches
 Highlight Discount prices if any
 Provide free shipping

23. Help shoppers learn about your
product
 Provide clear product description
 Define unfamiliar terms
 Use customer reviews
 Encourage reviews by incentives

24. Create a fulfilling buying
experience
 Provide high quality images
 Include video if you can
 Show multiple angles of the images
 Enable zoom for a closer look

25. Facilitate easy comparison
between products
 Enable easy editing of the cart
 Make it easier to navigate
 Provide consistent product information
 Enable in-site product comparisons

26. Look credible and professional
 Clear shipping return policy
 Offer someday/next day delivery
 Display security certificate
 Offer excellent support and make your contact number
permanent

27. My clients so Far