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1. Evaluation: Question 4
What have you learned from your audience
feedback

2. Feedback on the rough cut
The rough cut feedback was the first ever
that we received and can be watched
here(image on right). As this was very
early into creating our rough cut we
knew that this would not be our final
piece and every bit of feedback would
be valuable. As listed within that blog
post we were told that the special
effects added were really nice and
should be kept so they were not
changed but slightly polished when
heading to our final product, however
there was also constructive criticism
such as that the ending was rather dull
and needed to be more energetic. As
well as this we need to replace some
filters later in

3. Changes that had to be made
From the feedback it was pretty obvious what changes had to be
made;
We need to replace the out of place filters, we had to add more
jump cuts as the videos energy just seems to die half way
through and there was a close up clip of the artist and she would
move her lips but no lyrics were actually said so it was a bit of a
false indication to the audience. None of these problems could
be carried onto the final product and so all needed to be
changed, we decided cut down the close up to the artist so you
wasn’t able to see her move her lips. The ending received a
drastic change being almost completely redone from what was
originally planned. The shots at night we got were not any good
to use so this meant a previous basetrack had to carry on whilst
the firework shots were cutting back in. However it wasn’t all bad
as from this there seemed to be a lot more cuts which overall
helped give the ending the energy it needed and so it did not feel
as overpowered from the beginning as before. I found that even
though it wasn’t our initial idea it had made the music video turn
out better and so the feedback was greatly appreciated.

4. At the screening
When the audience was viewing our music video they reacted
completely how we expected, there was energy, excitement
and this is all whets expected from a song in our genre. There
was an applause at the end and I had received messages
from a lot of friends in other classes that had said the music
video was great.
It was after this that I knew we had made the music video
perfect and that the conventions were spot on, it was also for
this reason I didn’t want to challenge any conventions as I
think that a new artist should just stick to what everyone
expects and if anything only attempt it after having a much
larger and loyal fan base. There was only one piece of
criticism that I got from a friend and that was that they noticed
the use of the same base track even when it was getting
darker. If I could go back and improve anything it would be to
redo the footage in the dark so it would be suitable to use as I
don’t think it would of been hard but more that we presumed
we had what we needed for editing.

5. Ancillary feedback
When it came to producing the ancillary work I was very
confident as I had researched the conventions of a digipak
and advertisement within our genre and was experienced in
Photoshop so I knew my limits in what I could create.
Here is my digipak and advertisement for my ancillary along
with feedback that was given to me by a classmate:
Click box for video to

6. Taking a look on what was
said
My classmate had given me a lot of positive feedback for my
ancillary saying how I’ve met conventions for a digipak and
advertisement, he talks about how I’ve manage to keep visual
synergy between the two products and used suitable fonts
and colours. Some criticism that he gives are that I should
add more graphics which I think would be good but I'm not
too convinced that it would be an improvement because it
may take some attraction of off the artist who is the main
purpose of the digipak and advertisement. That being said I
can see it being good for the product as it may give it some
more energy and liveliness but this all depends on what
graphics are used and where they’re put because there isn’t
much space available either.

7. Overall
Looking back on all the feedback given I do believe
that I’ve made both a music video and ancillary
products that strongly meet the conventions within
our genre this is also supported by how they
appeal to the target audience and how both have
received a lot of positive feedback. However I do
like to receive the constructive criticism as it allows
me to take upon what is said and therefore
improving my work.