2. OVERVIEW
• Describe the qualities of a good presentation
• Understand the various occasions where we
can use presentations
• Understand the various types of presentations
• Discuss the planning process of a presentation
• Understand the process of building a
presentation
• Deliver a dynamic presentation
3. Hi! My name is Idowu, I work in a
Advertising firm, My management
is considering the idea of venturing
into Internet Advertising. I need to
make a presentation to the board
of directors on the status and
future of Internet Advertising
• desired impact on the audience
• Deciding factor on venturing
4. 4 KEY AREAS
• INTRODUCTION
• PLANNING
• BUILDING
• DELIVERING
5. Why are presentations necessary?
• Presentations have become an integral part of
today’s business world.
• Selling a product
• Pitching a business plan
• Reporting on a project
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An exchange of Information
A specific predetermined topic
Packaged for specific audience
Presented within a specific time
Researched
Structured
Allows interaction with the audience
7. When presenting…
Communicate in an effective and easy-to
understand manner
There are three types of presentations
One to One (Sales Calls)
One to Many
Many to Many
Question?
8. The four(4) P’s
• Planning: Prepare well in advance
• Perseverance: Upgrade yourself on
presentation skills and take feedback from
audience
• Patience: Never rush, Answer questions
patiently, speak calmly
• Practice : After creating a presentation,
practice it.
9. What is a presentation?
• A presentation is the delivery of information
on a predetermined topic that you have
created for a particular audience.
• It is planned for a timeframe. The more
prepared the better the presentation and the
more confident you will feel.
10. • State the goals and purpose of your
presentation: Stay focused & Give a logical
flow
• Give a logical format
• Know your audience
• Familiarize with environment
11. • What’s the purpose of my
presentation?
• To persuade the audience
• To inform the audience
• To inspire the audience
• What is my stake for the presentation?
• Am I doing it because I have been asked
• Do I have any personal goals
12. • What is expected from the presentation?
• Decision making by the board on the new
venture
• Is there an intention to bag a new contract
• Is it to find a new solution to a problem
13. • Do my organization and I share the same
goals for the presentation?
• Will it improve my organizations image?
• Is this a hope to make additional contacts
for self improvements
15. ORGANIZE
• Introduction
– Get audience’s attention, Introduce yourself, Welcome the
audience, Explain what you are going to talk about and
why
• Body
– Convey the information
– One or more main points with sub points
• Conclusion
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Summarize the main points
Leave the audience with something to think about
Thank the audience
Ask questions
16. Know the audience
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Size
Gender
Age
Shared purpose, sense of affiliation
Level of understanding
Level of technical knowledge
Hard data or principles (Number crunchers and
Management)
• Attitude
• Choice or compulsion
18. BUILDING
• Select relevant and recent information.
• It must be well written and structured to suit the
purpose of the audience.
• Sources of research (All you know, People around,
Internet, journals, books, libraries)
• Creating mind maps
• Develop an outline
• Write an introduction
• Develop a contingency plan
• Add visual aids
19. DELIVERING
• The success of a presentation does not
depend on the ability to plan and build but
also on the ability to deliver it
• Depends on your skills as a public speaker
• Verbal and non verbal skills
• Self confidence
• Attitude in handling questions and answers
20.
21. CONCLUSION
• A successful presentation is one that
combines rich and interesting content
with effective delivery