This document discusses how businesses can leverage social media, specifically Twitter, to increase client loyalty. It provides background on Twitter and how it has been used effectively in business and politics. The focus is on how a Liberty Tax Service franchise can use Twitter to engage its target audience, including examples of clients, non-profits, veterans, and others. Suggestions are made for how the franchise can create tweets, build a list of contacts, and use multimedia to communicate with clients on Twitter.

1. Leveraging Social Media
to
Increase Client Loyalty
by Idris Clay
Presented November 22, 2012

2. Table of Contents
●Twitter History
●Twitter + Business Relationship
●Twitter for Business
●Marketing + Sales
●How to Tweet for Business
●What Others are Doing
oExamples
●Liberty Tax Service #12519
oEngaging Target Audience
oList of Contacts
oMultimedia

3. Twitter History
Twitter is
A great place for keeping
people informed without
blogging.
A great business tool for
quickly communicating a
message to a group of people.
●Micro-blogging
●Social Messaging

4. Twitter History
Twitter is
Faster and more immediate
than "traditional" media.
Used by everybody to connect
with an audience
●News Reporting
●Social Media Marketing

5. Twitter + Business Relationship
Twitter has been used as a tool for coordinating events with a
group of people or keeping people informed of company-
sponsored developments.
The streaming news ticker of this digital age is Twitter. It has
proved to be the the greatest resource for quickly reporting
news to a huge group of people.
Even Barack Obama's presidential campaign
has effectively used Twitter to spread his
message among the American public.

6. Liberty Taxes + Twitter
●Marketing + Sales
●How-To

7. Marketing + Sales
With the increase of social media ads, smartphone usage, and
texting among consumers, our clients will easily transition from
traditional Lady Liberty wavers to instant Twitter updates
online and via their
cell
phones about tax
news from the IRS
and office events

8. How-To Tweet for Business
#taxpreparer #Memphis #Millington #TweetMyJobs
#incometax #income
#irs #taxtip #tax
@libertytax12519 "Starting a new hashtag for our clients. Got a
question for me or a #taxtip to share. Add this to your tweet.
#lts12519"

9. Liberty Tax Service
What other franchises are doing
on

10. Liberty Tax Service Twitter Example

11. Official Liberty Tax Service Twitter Account

12. Liberty Tax Service #12519
Twitter Acct: @libertytax12519
Location: Millington, TN

13. Engaging Target Audience
Clients
●Volunteer & Non-profits
●Military & Veterans
●Healthcare Workers
●Teachers
●Police Officers
Conversation (Engagement)
●Official Website/Twitter
●Franchising Opportunities
●Job Listings
●Local News
●Cash In a Flash
●Appreciation Weeks

14. List of Contacts
●Last year’s clients (Contact email)
●Email correspondence
●Voice mail (announcement)
●Business cards (url)
●Fliers
●Facebook

15. Multimedia
●Office Events
●Lady Liberty
ohttp://youtu.be/rkxD2YqBZas?hd=1
●Interview
oEmployees
oClients
oBusinesses