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Mobile strategy considerations for smb

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Ian Farmer
Ian Farmer

Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011) http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing

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Webling Interactive Mobile Marketing for SME’s Strategies for the future of mobile Ian Farmer Strategy Director Webling @ifarmer
More people have access to a Mobile than clean water
35% of Smartphone users use an app before getting out of bed Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
Elements of a Mobile Strategy
Mobile Strategy: Branded Entertainment
Mobile Strategy: Mobile Advertising 75% Australians comfortable with mobile ads Perceived top benefits ,[object Object]
Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising” Consider mobile within advertising mix
Mobile Strategy: QR codes From print, outdoor to online Extend communications
Mobile Strategy: Payments ,[object Object]
2.5 million items via mobile (Aust 2010)
One every 15 seconds or $2M / week
8% of Australian eBay transactions - Mobile
Selling App - simplified experience
Mobile commerce in Aust $155 million
= World in 2009
4 million PAYPAL users in AustraliaDoes your business allow for m-commerce? 6/8/2011 8
Mobile Strategy: Twitter >40% of tweets published from mobile device Establishing relationships with key influencers Mobile communications channel “Special 2 for 1 offer today only”
Mobile Strategy: Podcast / Vodcasts Live / pre-corded broadcasts Product instruction What Mobile friendly content do you have? Short 2-3 mins http://www.dailygrape.net
Mobile Strategy: Places
Mobile Strategy: Location based marketing Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
Mobile Strategy: Coupons & Deals Specials & Last min offers Facebook DEALS – coming soon ,[object Object]

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Mobile strategy considerations for smb

  • 1. Webling Interactive Mobile Marketing for SME’s Strategies for the future of mobile Ian Farmer Strategy Director Webling @ifarmer
  • 2. More people have access to a Mobile than clean water
  • 3. 35% of Smartphone users use an app before getting out of bed Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
  • 4. Elements of a Mobile Strategy
  • 5. Mobile Strategy: Branded Entertainment
  • 6.
  • 7. Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising” Consider mobile within advertising mix
  • 8. Mobile Strategy: QR codes From print, outdoor to online Extend communications
  • 9.
  • 10. 2.5 million items via mobile (Aust 2010)
  • 11. One every 15 seconds or $2M / week
  • 12. 8% of Australian eBay transactions - Mobile
  • 13. Selling App - simplified experience
  • 14. Mobile commerce in Aust $155 million
  • 15. = World in 2009
  • 16. 4 million PAYPAL users in AustraliaDoes your business allow for m-commerce? 6/8/2011 8
  • 17. Mobile Strategy: Twitter >40% of tweets published from mobile device Establishing relationships with key influencers Mobile communications channel “Special 2 for 1 offer today only”
  • 18. Mobile Strategy: Podcast / Vodcasts Live / pre-corded broadcasts Product instruction What Mobile friendly content do you have? Short 2-3 mins http://www.dailygrape.net
  • 20. Mobile Strategy: Location based marketing Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
  • 21.
  • 23.
  • 25. Tip # 1: Mobilise your website Have you logged into your website via your smartphone? What core information on mobile? Include Mobile sitemap Review metrics
  • 26. Tip # 2 Stake your claim to places pages
  • 27. Tip # 3: Encourage Testimonials, Rate & Reviews Understand that people will review you, help them http://www.facebook.com/socialdinnerclub Future mobile web will be dominated by maturing recommendation engines
  • 28. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business? Recognise the viral effect of the check-in Facebook deals launching soon in Aust Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
  • 29. Tip #5 Experiment while you can Don’t FAIL to LEARN DO FAIL to LEARN
  • 30. Ian Farmerian@webling.com.auTwitter: @ifarmer webling interactive Extraordinary Brand Experiences Online www.webling.com.au