1.2 social media overview

Social Media Overview
17.07.2013 1Social Media for Good – www.sm4good.com
#sm4res
Photo: Jason A. Howie on Flickr

17.07.2013 Social Media for Good – www.sm4good.com 2
Image: UNOCHA
Modified by author
Volunteers sorted incoming information, cross-referenced it and checked for accuracy.
In one example a request for food for 6,000 displaced people was verified and re-
tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that
enough food had been supplied, and the team shared this message widely.

Strengths and
weaknesses of the
most important social
networks

Facebook profile

Facebook page

Facebook event

Facebook:
Strengths:
 1.1 billion users/month
 Connections with people we know or brands
that we like
 Prominent placement of photos and videos
 Facebook is a good place to reach people
emotionally
 Different tools for people and for orgs

Facebook:
Weaknesses:
 Can be more difficult to connect with people
who you don’t know
 Closed system and most content is not visible
to search engines
 Conversations happen around people and
brands, and not so much around topics – but
that is slowly changing.

Twitter profile

Twitter:
Strengths:
 300 million users/month
 Open network, possible to connect with
anyone, good networking
 Data can be easily exported and reused
 Conversations around topics, not people
 Works well in low-bandwidth

Twitter:
Weaknesses:
 140 character limit
 Photos and videos not as prominent
 More difficult to get the attention of people

Talking to people on Twitter
Usernames of Twitter start with an “@”.
For example: @katherineroux
“@Katherineroux This is a great workshop
#sm4res.”
-> Shows up in Kate’s feed. Visible on my Twitter profile
but not automatically in the feed of all my followers.
Visible in the feeds of mutual contacts.
“In a workshop with @katherineroux! #sm4res”
-> Automatically in the newsfeed of all my followers.

Talking to people on Twitter
Direct messages are only visible to the person
you are sending the message to but can only be
sent to people who follow you.
“dm @katherineroux What time do we break for
lunch?”

YouTube channel

YouTube:
Strengths:
 1 billion users/month
 Good tools to share or embed videos on
blogs, websites and even (some) emails
 YouTube is fun - people enjoy watching videos

YouTube:
Weaknesses:
 Limited to video
 Doesn’t feel like a community
 A lot of very nasty comments

 Emotional
 Personal
 Visual
 More factual
 Public
 Links
 Videos

Other networks worth mentioning
Linkedin.com
 Business
community
 Discussion of
professional
topics
 Networking
 Boring
plus.goggle.com
 343 million
active users
 “Hangouts”
 Parts don’t fit
together
 Mainly tech-
savy men
Flickr.com
 Photo
community
 Many
professionals
 Many “free”
images
 Struggling
Instagram.com
 Large photo
community
 Focus on
mobile
 Almost
“mobile
only”

Storify

Slideshare
http://de.slideshare.net/ifrcsm4resworkshop

What content works
on social media?

Photo: Emonemon on Instagram

21 types of
content we
all crave
Source:
http://contentmarketinginstitute.com/2012/06/content-we-
crave/

Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/

Visual content is essential
 On Facebook, videos are shared 12X
more than links and text posts combined.
 On Facebook, photos are liked 2X more than
text updates.
 On YouTube, 100 million users are
liking/commenting on videos every week.

Boring Facebook pages
will be abandoned and die
Photo: Paul on Flickr

How do you find and
follow topics on
social media?

#Hashtags are the glue of social
conversations
 Hashtags are one #word or a
#CompletePhrase preceded by the symbol #.
 Hashtags are clickable – you can see all
conversations tagged with this hashtag.
 Hastags are used by Twitter, Facebook,
Google+, Instagram, Flickr, Tumblr, Pinterest …
 Examples: #RedCross #SMEM #SM4RES
Photo: Stig Morten Waage on Flickr

#SFO on Facebook

#RedCross on Twitter

#MandelaDay
 You can monitor
Hashtags either on
Twitter or through
special social media
monitoring and
management tools.

#Hashtags can connect multiple
information sources
Social media
monitoring
tool
Other …
#eqnz
#eqnz
#eqnz
#eqnz
#eqnz
#eqnz

Thank you!
Timo Lüge
Twitter: @timolue

1.2 social media overview

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