1. Case Study:
Hurricane Sandy
Response

2. • Greater amount of feedback through
social channels
• Urgency to respond in real time
• Self organizing communities that can
coordinate mutual aid independently of
and more nimbly than established relief
organizations
Pain points for disaster response

3. Our social tools for disaster
response
Digital Command Center Engagement Console
Insights
Dashboard

4. • Red Cross chapters and NHQ shared critical safety
info at all stages of the storm
• Social one of the best sources of info right after storm
hit
• Over 2.5 million posts pulled in for review
• 2,386 responses sent via Radian6
• 31 digital volunteers
• 19 daily digiDOC briefs sent to Disaster Services and
partners
Social during Sandy

5. First step: listening
Setting up keywords:
- Emergency aid
- Volunteers
- Shelters
- Safe and Well
- Damage Reports
- Blood
- Fundraising
- Recovery
Categories:
- Need for help/service
- Situational report
- In kind donations
- Complaint
- Compliment
- Eyewitness

6. digiDOC briefs

8. Engagement examples

10. • 229 posts about
needs in affected
areas sent to Mass
Care team
• 88 posts resulted in
action on the ground
• Gained valuable feedback
on challenges in highly
urban environment, critical
need for better data
Social during
Sandy

11. • More training for every worker who can
use social
• Real time data collection and reporting
• Volunteer management and capacity
building – local and national
• True integration with disaster operations,
including established processes for
gathering/sharing data on needs
The path forward