Data Sales_Catalysts For Change Zone of Future Innovtion

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org

22 | Data Sales
2

In the era of big data, everyone is focused
on the potential for data-based action—
targeted intervention as well as product
and policy transparency—to provide new
solutions for poverty alleviation.
Moving beyond this frame, however, we see
that data is not just a means to an end, but an
end in and of itself. Data is our newest source
of wealth and human capital. If data can be
harnessed correctly, it will create a powerful
new source of possibly limitless revenue
potentially accessible to the most vulnerable
and marginalized communities.
3
22 | Data Sales | Future Innovation

There was a diversity of player opinion here; many pondered how to make
data actionable and accessible around the globe.
But if we turn these micro-forecasts around, we venture further into the future to
think about how selling data might create new wealth for previously impoverished
communities. One player touched on this topic, suggesting we train people to
become content (or data) curators and then link them to markets where they can
sell their curated data.
4
22 | Data Sales | From the Players

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
22 | Data Sales | Micro-forecasts from the Game
*Cards have been lightly edited for readability.
**Player location was self selected.
Train idle urban youth & young
parents via theater workshops
to become facilitators &
content curators. Link to
market upon graduation.*
Philippines**

Community data co-ops: poor
communities sense and
aggregate personal data to be
resold to 3rd parties and govs
to distribute profits
USA
Train idle urban youth &
young parents via theater
workshops to become
facilitators & content curators.
Link to market upon
graduation.
Philippines

Also use prevention-local
medicine to cut cost, build
communication, data collection
check www.curetogether.com
translate into local context
China
workshops to become
Link to market upon
graduation.
Philippines
USA

Build a dashboard (GUI) using
World Bank's OpenData…
Nigeria
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
www.curetogether.com
China

Check out reactiongrid.com,
developer combining online
games with robust database
tools!
USA
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria

Visualize and popularize
global data so people
understand the
interconnectedness and can
take action.
Romania
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA

This - http://www.gvfi.org/ - is
one good example of what we
can do with data... are there
others?
USA
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA
understand the
take action.
Romania

Train IT people in infographics
- data visualization. Have
media, NGOs use data. Too
much info = too little info.
Infographic solves it.
China
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA
understand the
take action.
Romania
others?
USA

Host a data analytics contest?
USA
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA
understand the
take action.
Romania
others?
USA
China

Yes, I have very much had my
eye on SecondLife and will
read that. SimCity or ??
adding climate to game. I want
to link real data to games.
Australia
workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA
understand the
take action.
Romania
others?
USA
USA
China

workshops to become
Link to market upon
graduation.
Philippines
USA
communication, data
collection check
China
Nigeria
tools!
USA
understand the
take action.
Romania
others?
USA
USA
China
Yes, I have very much had my
eye on SecondLife and will
read that. SimCity or ??
adding climate to game. I
want to link real data to
games.
Australia

Signals from the Present
16
22 | Data Sales

Infochimps has built the world’s
largest data marketplace where
people are invited to sell their
data to interested parties.
Socioeconomic Data and
Applications Center (SEDAC)
NASA’s SEDAC seeks to enhance
applicability of data stores to fight global
poverty and inequality by building poverty
maps highlighting a plethora of indicators.
22 | Data Sales | Signals from the Present
Infochimps
Image Source: www.sedac.ciesin.columbia.eduImage Source: www.infochimps.com

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