Sharing saya pada acara Santri INDIGO yang diselenggarakan oleh TELKOM dan REPUBLIKA

1. Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat
AVP IT Service Strategy
Directorate of Information Technology
PT. Telekomunikasi Indonesia
Santri Indigo, TELKOM~Republika
Krapyak-Yogyakarta, 28 Oktober 2009

2. Outline

3. Evolution of Communication and Devices
Single Mode Communication Multimedia Communication
Before to Today Today to Tomorrow
softphone
TELEPHONY KOMPUTER
- INTERNET iPhone
MULTIPLAY

4. Digital Lifestyle & Workstyle
Many Experiences from Many Screens
Find Child’s GPS
Location on TV
Watch Shows
on Demand, Download the
Answer Video Latest Tunes
Call on TV
Work Watch TV on
from Home Train, Program
DVR for Tonight
Make
Wait Time Schedule a Meeting
Productive
Conference Conduct Telepresence
Face-to-Face Meeting

5. Futurization
The Upcoming Era of Conceptual Age
(creators & empathizers)
(knowledge workers)
(factory workers)
! "
(farmers)
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money.
Its intellectual capital, ideas, innovation”.
Gordon Petrash, PWC- Intellectual Asset Management Practice

6. The Six Aptitudes for Conceptual Age
Not Just… But Also…
Function DESIGN
Argument STORY
Focus SYMPHONY
Logic EMPATHY
Seriousness PLAY
Accummulation MEANING

7. Impact of Digital Technology
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8. Indonesia ICT Penetration, Internet Users and
Broadband Growth
#5
10.5% 1150 3.8%
%
Source : internetworldstats.com
Source : internetworldstats.com The Asian Internet Statistics were
updated for March 31, 2009.
#1

9. Peluang Pemanfaatan Internet
IPOL
• Transparansi
• Demokratisasi
• Debirokratisasi
EKONOMI SOSBUD
• Pemberdayaan UKM • Pengembangan SDM
• Penciptaan Lapangan Kerja • Pembentukan Identitas &
• Penciptaan Ekonomi Jaringan Karakter Bangsa
• Peningkatan Produktivitas &
INTERNET • Mendorong Peningkatan
Efisiensi Pendidikan & Pengajaran
• Peningkatan Aktivitas • Pengembangan Budaya
INDAG & Investasi Nasional
• Peningkatan YANMAS • Syiar Agama
HANKAM
• Pengendalian Sumber-Sumber
Daya Nasional Strategis

10. Mau Cari Informasi Apa Aja : Google

11. Bisnis : Google

12. Manfaat Teknologi Informasi: Aplikasi Bisnis
•e-Tax
•e-Payment
•e-Commerce
•e-Government
•e-Healt
•e-Learning

13. ATHG Internet
IPOL
•Penyebaran Ideologi
•Infiltrasi Opini Desktruktif
EKONOMI SOSBUD
•Pembajakan terhadap HAKI
•Infiltrasi Budaya Bebas
•Penguasaan Informasi Bisnis
oleh Pihak Asing
INTERNET •Informasi yang tdk
Bertanggung Jawab
•Penguasaan Pasar Lokal oleh
•Penyerangan Privacy
Pihak Asing
•US Centric Network
HANKAM
•Serangan/Perusakan terhadap
Aset dan Informasi Strategis
•Penyebaran SARA
•Computer Crime

14. Sisi Gelap TI
3G :
Girls
Games • 3G Gaming marketplace
by 2006: $16 Billion
Source: 3G.co.uk, Feb. 2003
Gambling

15. Antisipasi ATHG Internet : Security
Comprehensive Multiple Layer Protection for Cyber Attack
Protection Security Secu- Anti Optimal
Aware- Patch
Type Virus/ Risk
ness rity Firewall IPS Vulnerability
Management
Management
Management
Policy Malware
Knowled- Manda- Finds Access Block Identifies Fix for Identifies,
ge and tory Malware Controls, Attack via vulnerable Risk &
behavior Network vulnerable
Rules Controls,
Function for secure Block
Authentication, system, O/S & Corellate,
for Authorization Filt:Vuln, version &
operation id, ports, applica- Prioritize
Secure Contain protocols patch level
service Security Risk,
System
& Clean protocols
/ traffic tions Take Action
anomalies
Mal-
Malicious
ware
Hacking
Code/
Hacking
Objective Preven- Preven Detection
&
Prevention
& Detection
Preve- Preven- Prevention
&
Prevention &
tion tion tion
Correction tion Correction Detection
People
Dimension
Process
Tech-
nology

16. Antisipasi ATHG Internet : Online Safety Guide
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17. Antisipasi ATHG Internet : Online Safety Tips
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19. Participatory Network: 2.0 Era
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20. Digital Phenomenon
Flat World
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21. Get your children to play with information and
media ……… and see Innovation EXPLODE

22. Long Tail Economy: Towards
Broadband Era
Here, one broadcast TV station or
viewers
one major web site can reach millions of viewers
VS
Here, a thousand web sites can
each reach a thousand viewers
Broadcast Era Broadband Era
Bringing one show to millions people Bringing a million show to one person each
broadcast narrowcast ultra narrowcast
sources
The era of unlimited choices where Pareto Principles no longer applies

23. Outline

24. Creative Industry Potential
Knowledge- - -/
Creative
Skilled -. . .
!. -..
Worker
Labor -! . ! .
. .. . -..
Intensive
http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg

25. Kebanggaan Orang Indonesia
terhadap beberapa Aspek Kehidupannya
Source : Litbang Kompas 15 Agu 2005
Kebudayaan 71.6 20.5 7.50.4
TNI 42.5 41.3 12.6 3.6
Pemerintah 32.9 39.8 27.3 -
Keamanan 22.3 41.6 34.0 2.1
Aspek
Hukum 21.0 30.8 44.3 3.9
Politik 13.5 39.2 39.8 7.5
Kesejahteraan 11.8 31.3 55.0 1.9
Ekonomi 11.6 33.7 52.6 2.1
0 10 20 30 40 50 60 70 80 90 100
(%)
BANGGA BIASA TIDAK BANGGA TIDAK TAHU
Source: Bisnis Indonesia 7 Mei 2008

26. Cultural Content Coverage
Music
Character
Performance
Animation
Broadcasting
Comics Film
Edutainment Game
Spiritual
Content

27. Manufacturing vs “Cultural Content” Industries
4,500
3,901
4,000 Manufacturing Cultural Content
Industry Industry
3,500 3,186
3,000 2,643
Billion USD
2,346
2,500
2,000
1,500 1,300
994
839 805
1,000 750
605
498
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Source: World Market / KOCCA Case (2005)
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28. Potensi Kreatif Bangsa
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29. Tantangan industri kreatif
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30. Digital is the Way Out
• Garage band
• iPod Podcasting
• mobile phone
• ebook reader
• IPTV
• Google Blog
• RSS

31. The ICT Based Creative Industry in Indonesia
Interactive Games News Portals
• Indonesia local game
production
• Winner of Asia-Pacific ICT
Award
Interactive Advertising
Business Software
Leo Dance – Leo Snack (Garuda Food)
• All games developed by A-Box
Activities Games, Jakarta
• Founded in Jakarta, 2007, focused on
developing Advergame
TNT Drive Game – TNT Logistics …………..and many more
Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009

32. Outline

33. BERBUDI
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34. Era Digital perlu Budaya DIGITAL
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35. Syiar Islam Melalui Internet/IT
the technology toolbox

36. Contoh : mailling list

37. Web Site
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38. the technology toolbox: blogs
personal
reflection
seeking
feedback

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40. Web Forum
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41. the technology toolbox: wikis
collaborative
knowledge building

42. Gudang Ilmu : Wikipedia
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43. the technology toolbox: social networking
making connections

44. Social Media

45. Social Media

46. the technology toolbox: multimedia
expressing
creativity

48. the technology toolbox: Mobile

49. Outline

50. Indigo Initiatives
Inisiatif terpadu Telkom Group untuk mendukung
industri & komunitas kreatif yang sehat di Indonesia
Indigo (Indonesia Digital Community)
Mendorong “Valuetainment Creativity”

51. Indigo Implementation
Giving People Freedom to…….
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Pleasant Environment

52. Digital Creative
Opportunity
6.000.000
125.000.000 D’Massive RBT Transaction
Mobilephone Users
6.000.000
3G Mobile Users
28%
Broadband Users Growth
7.122.540
Indonesian Facebook Users 25.000.000
Internet Users

53. Indigo Fellowship
www.plasaindigo.com

54. Indigo Fellowship
Creative Business Ideas Seed Capital
Workshop & Digital Creative Successful
Coaching Playground Digitalpreneur

55. Indigo : Content Incubation
http://www.pasarkreasi.com
http://Speedytrek.telkomspeedy.com

56. The Infrastructure
Digital Content & Applications
Digital Content & Applications
Game Education Music Animation Schools Govt SMEs
Digital Payment
Digital Payment
Digital Asset Management
directory
copyright Digital Asset media
Management portal
protection services server
Broadband & Broadcast
Broadband & Broadcast

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58. Thai
Saiful Hidayat
AVP IT Service Strategy
Directorate of Information Technology
PT. Telekomunikasi Indonesia
saifulh@telkom.co.id
www.namakuIful.com