Saiful hidayat : Teknik Elektro Universitas Brawijaya Malang : being creative thinker in the conceptual age

Being Creative in the Digital Broadband
Era Thru Mastering Six Aptitudes
6 Career Lesson in the Digital Broadband Era

PRESENTED BY :
Saiful Hidayat
eHealth Project Director
PT. Telekomunikasi Indonesia
Meet with IKA , Teknik Elektro Universitas Brawaijaya Malang , 3 Nopember 2012

SAIFUL
HIDAYAT

Curriculum
Vitae
:

Educa&on
:

-‐  MT
in
Informa5on
System
and
Technology,
ITB
1999

-‐  S1
in
Telecomunica5on,
Unibraw
1988

Working
Experiences
:

-‐  1992-‐
2004

:
Staﬀ
at
PT.
Telekomunikasi
Indonesia,
Tbk

-‐  2004
-‐
2006

:
PT.
Telekomunikasi
Indonesia,
Tbk

:
Manager
e-‐Solu5on
Mul5media
Division

-‐  2006
–
2007

:
PT.
Finnet
(Telkom
Group)

:
General
Manager
of
Opera5on

-‐  2007
–
2010
:
PT.
Telekomunikasi
Indonesia,
Tbk

:
Head
of
IT
Service
Strategy

-‐  2010
–
2011
:
PT.
Admedika
(Telkom
Group)

:
Director
Of
Business
Development

-‐  2011
–
Now
:
PT.
Telekomunikasi
Indonesia,
Tbk

:
Project
Director
Of
Ehealth
Business
Project

Interterna&onal
Speaker
:

-‐  1st
Vietnam
Interna5onal
Telecoms
Summit

-‐  12th
Health
Informa5c
System
Society
Asia
Pasiﬁc
Conference

-‐  4th
Indonesia
Interna5onal
Telecoms
Summit

Broadband is a major Driver
of the Economy

Seamless Mobility - TIME
Location, Time and Device Agnostic
Find Child’s GPS
Location on TV

Watch Shows
on Demand, Download the
Answer Video Latest Tunes
Call on TV

Work Watch TV on
from Home Train, Program
DVR for Tonight

Make
Wait Time Schedule a Meeting
Productive

Conference Conduct Telepresence
Face-to-Face Meeting

Keep YOU Informed, Connected, Entertained and Secure as You Move Through
Life - at Home, at Work, and on the Go

Impact of Digital Technology
Power Bandwidth Network Diversity

Moore’s Law Gilder’s Law Metcalfe’s Kao’s Law
Impact says that says that Law says that says that
Of = computing X Telecom BW X the value of a X creativity rises
Technology power doubles triples network is the exponentially
every every square of its with
18 months 12 months nodes diversity

X1.3 pa X3 pa xnxn x exp (d)

Source: Peter Fisk, Marketing Genius

Automation
“Any job that depends
on routines – that can
be reduced to a set of
rules, or broken down
into a set of repeatable
steps – is at risk.”

Abundance
“In an age of
abundance, appealing
only to rational,
logical, and functional
needs is woefully
insufficient.”

Keeping up with the competition

http://NamakuIful.com

It’s a New Age…..
The Upcoming Era of Conceptual Age
ATG (affluence, to
technology,
CONCEPTUAL AGE
globalization) (creators & empathizers)

INFORMATION AGE
(knowledge workers)

INDUSTRIAL AGE
(factory workers)
from
AGRICULTURE AGE
(farmers)

18th century 19th century 20th century 21st century
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money.
Its intellectual capital, ideas, innovation”.
Gordon Petrash, PWC- Intellectual Asset Management Practice

Creativity

Creativity:cre-a-tiv-ityn. the ability to use
imagination to transcend traditional ideas, rules,
patterns, relationships, or the like, and to create
meaningful new ideas, forms, methods

The Six Aptitudes for Conceptual Age

Not Just… But Also…

•  Function •  DESIGN
•  Argument •  STORY
•  Focus •  SYMPHONY
•  Logic •  EMPATHY
•  Seriousness •  PLAY
•  Accummulation •  MEANING

Design
Only expert on function
è No Longer Enough
What People Want now is :
•  Something that beautifully designed
•  Whimsical or emotionally engaging

www.poparttoaster.com

Story
Only argument è Not anymore
Why ?
We were Flooded by information everyday
We Need story teller who help us make sense of it

http://storycenter.org/

Life is Like a Music : Symphony

Empathy

v Theability to empathize and
thereby build relationships will
help drive projects and
partnerships forward takes on
equal importance as logic

v People and organization with
this skill will thrive

http://www.lorashelley.com/avail/empathy.jpg

Play
From Seriousness to Play

Through play, an individual avoids
what called the lure of ‘‘false
endpoints,’’ a problem-solving
style more typical of harried adults
than of playful youngsters.

False endpoints are avoided
through play, because players
are having so much fun that
they keep nodding away at a
problem and might well arrive at
something better than the
first, good-enough solution.
http://noisebetweenstations.com/personal/weblogs/?cat=122

Meaning
The Struggle for survival and success has been replace from just
Accumulate things to “Pursue more Significant Desires, such as
Purpose, transcendence and Spiritual Fulfillment

“The future belongs to a very
different kind of person with a
very different kind of mind –
creators and empathizers,
pattern recognizers, and
meaning makers. These
people – artists, inventors,
designers, storytellers,
caregivers, consolers, big picture
thinkers – will now reap
society’s richest rewards and
share its greatest joys.” (Pink,
2006)

Getting ready for Conceptual Age


Mastering the skill of conceptual-age worker

Design Sense
Assess not just Content, but also appearance

Joint art programs
Become visual
literate

http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-news/
archive/2008/march/march-images/ford.jsma.07.jpg
http://qfichennai.files.wordpress.com/2008/06/16-c.jpg
Try to use image to solve
http://www.liquidleadart.com/images/classes1-LG.jpg
http://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg
problems and communicate

Story telling abilities
When writing, try to use narrative voice
“the persona telling the story”

Learn storyboarding
as a skill

Learning speaking skill along
with multimedia presentation creation

Werner Vogels, Amazon.Com CTO
http://madinkbeard.com/blog/wp-content/images/yukiko1.jpg
http://velveteenrabbi.blogs.com/blog/files/cat-dog.jpg
http://thebackquarteracre.blogspot.com/2008_06_01_archive.html
http://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jp
http://www.nationmaster.com/encyclopedia/Design-comics

Symphony : Synthesis Abilities
Joint Cross Discipline Projects

Applied your skills and concepts
To the real problems

http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpg
http://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0

Empathy : Feeling for others
Use web to find literature about
people from other cultures and
socio-economics groups

Grab service learning and
volunteer opportunities

Join collaborative
group projects

http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpg
http://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg

Play : Sense of Humor
Play game, such as simulations
And Multi Players Games

Joint varieties of sports, athletics, and
other psychical activities , Not Just
Computers!

Joint participatory music
classes that include
music composition

Access humor site
on the web

http://www.stocksy.co.uk/images/475/Sim-City-2000.png
http://secondlife.com
http://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpg
http://rillusion.wordpress.com/2008/02/12/

Meaning
Use the web to find information on
comparative religion, myth, legend

Learn ethical behaviors as part of
every projects

Read this book and
other books with the
same subject

Right-brained and holistic skills will mark the difference
between success and failure in the business world today
and in the foreseeable future

There is no plan
“Career plan”

For Your Career
You can try to do this

and this

www.presentationzen.com
Who said I don’t have plan ?

problem of career plan is

You can try, but it usually
doesn’t work out the way
you planned it

`
Try think of it his way …..
A plan is like a path

So, show me the path !
There is No set path
But There is a Way …..


to the way is

Make
Smart
Choices
And don’t let stuff
Because you think (hope?) it Because you think it is
will lead to something else randomly happen inherently valuable
whether you enjoy it or not (regardless of what it may
lead to)

Most of the time successful people make Decisions for
Fundamental Reason

Lesson learn from him…


Think strengths not weaknesses

You should…..
Focus on this

Not this

Why ….?
Because…..
This Successful peoples focus on

Google Founder
Sergey Brin

?????? J

ORACLE Founder
Larry Ellison They were identified what they good at
And make “that”
APPLE Founder Steve Jobs

Your Insanely great

Your Strengths
Your Passion

http://imagecache2.allposters.com/images/pic/APG/F102265~Passion-Baseball-Posters.jpg

Fine your remarkable
and Don’t be Mediocre
Because bottom line is…
Your not “average”

http://www.property-casualty.com/Obama-superman.jpg

It’s not about you
but
It’s about adding value

What is it …?
It’s about using your strengths and talents to help others

http://blogs.trb.com/features/family/parenting/blog/helping%2Bhand_0.preview-thumb.jpg www.presentationzen.com

Your Mission
Your Strengths Your Passion

What the others needs


is Important…

You must Persistence

They are many talented people who didn’t persist, who gave up
and passed by people who less talent but more grit and persistence

http://www.talent-northwest.co.uk/assets/images/TALENT-NWCOLOURPOSTER-smaller.jpg

How to persistence
1 2

3


Motivated your self


Remember :
No Pain – No Gain

If you’re not prepared to
be wrong, your never
come up with anything
original
- Sir Ken Robinson

Remember this old Proverb
About ….
Tiger, Elephant and a Man when they were died

http://mormonmatters.org/wp-content/uploads/2008/02/elephant.jpg
http://www.tubecad.com/2004/Einstein.jpg
http://fohn.net/tiger-pictures-facts/tiger-regal.jpg

No matter who you are and
What your career path looks like..

Don’t wait to make contributions

Russian Gracias
Spanish
Japanese

Obrigado Terima Kasih
Brazilian Portuguese

Grazie Merci
Italian French
Danke German
Thank You Arabic
English

Thai

Traditional Chinese

Saiful hidayat : Teknik Elektro Universitas Brawijaya Malang : being creative thinker in the conceptual age

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