1. Private Sector: Delivering Impact Through Markets
World Bank HQ / Washington DC – April 11th 2013
Iggy Bassi

2. - 1 -GADCO Coöperatief U.A. ©2013
GADCO - Snapshot
• Integrated ‘Farm-2-Consumer’ agri-food company - marketing cereal-based foods for
African consumers under its ‘Copa’ brand
• ‘Shared value’ business model to build competitive products and transform livelihoods
• Largest rice producer in W. Africa with common infrastructure& services connecting
nucleus farming and ‘Copa Connect’ smallholder program
• Global financial and impact investors (inc. Acumen Fund and Root Capital)
• Started in Ghana and expanding into other countries with partners

3. - 2 -GADCO Coöperatief U.A. ©2013
COPA Connect
MARKET
INFRASTRUCTURE
PROCESSING
INFRASTRUCTURE
PRODUCTION
INFRASTRUCTURE
Sharing ‘Farm-2-Consumer’ Infrastructure and Services
…to integrate Grain Production into High-Growth Food Markets
Hybrid Grain Production
(Rice, Maize, Soya & Palm)
Land Rights / Community Partnerships
Yield Management / Crop Planning
Sustainable Land / Crop Clusters
Multi-Format Packaging
Distribution Channels
Market Segments (inc. BOP)
Food Production/ Nutrition
Processing & Storage
Inventory Mgn’t / ICT
R&D / Agronomy / IT & Mobile/ GIS
Domestic &
Regional Trade
Markets
GrainProduction
Market-Facing Infrastructure
Accessing Market Prices for Higher Incomes
GADCO
(Managed Farms)
Grain Processing & Food
Production
Grain Inbound/Outbound Logistics Marketing / Branding / Pricing
LOW COST GRAIN
PRODUCTION &
SMALLHOLDER
AGGREGATION
PROCESS COPA BRANDED
FOOD PRODUCTS
BUILD COPA MARKET
SHARE
1 2 3
BUSINESS STRATEGY

4. - 3 -GADCO Coöperatief U.A. ©2013
Rising Investment
And Business
Volatility
Resource
Nationalism….
asset grabs..use it
or lose it
RisingDemocracies &Civil Society
Revenue
Transparency
(RWI, EITI)
Poverty &
MDG Targets
Climate
Change
Youth
Demographics
& Urbanization
Land Grabs &
Displacement Legislative
Creep South-South
China Vs. Brazil Vs
India
Significant and Persistent Drivers for Change in Natural Resources
Inclusive Business Models and Improving Food Security Reduces Risk
Global Natural Resource Sector
…inevitable shift
towards Smarter and
Inclusive Models
Need New
Dialogue

5. - 4 -GADCO Coöperatief U.A. ©2013
GADCO’s Impact & Sustainability Framework (GISF)
Building a Core Strategic Foundation to De-risk Agribusiness
Sustainable Behaviour Livelihood Transformation Food Market Development
Land Partnerships,
Modern Science &
Innovation
Environmental stewardship,
Community Engagement
R&D & technology transfer
from LATAM for competitive
advantage
Value Chain
Partnerships
Copa Connect to link
smallholders into end
food markets (reduce
risk and transform
incomes)
Community development
with a focus on women
Domestic Food
Markets
Local food markets
(urban and BOP) in
cereals and proteins
(food security, import
substitution)
Nutritious, reliable and
local food supply
Impact is Core to GADCO’s Strategy & De-risking
Strategy and operations designed from onset to deliver triple bottom-line returns
Fundamental belief in delivering shared value across the value chain and stakeholders

6. - 5 -GADCO Coöperatief U.A. ©2013
GADCO’s Innovative Approach at the Community Level
Making Impact at Both the Household and Community Levels
Community Private Partnerships (CPP)
- Land leasing with Commercial Business
- Participatory Decision Making on Income Flows
InclusiveGrowth
“LicensetoOperate”
INTEGRATED
IMPACT
COMMUNITYHOUSEHOLD
ALIGNED
INCENTIVES
MARKET-
DRIVEN
RISK-
SHARING
COPA CONNECT
- Co-Sharing Common Infrastructure / Services
- Revenue-sharing for Food Products

7. - 6 -GADCO Coöperatief U.A. ©2013
Copa Connect Links Producers to Competitive Markets
Leverage Common Infrastructure to Link Farmers into Copa Product Value Chains
• GADCO is utilizing its Infrastructure to integrate smallholders
into high-growth agri-food markets through Copa-Connect
• COPA Connect offers affordable agri-services,
technologies, GIS/mobile applications and inputs to small
producers:
- Aligns incentives by revenue-sharing with
smallholders
- Farmers >100% gains in crop productivity
- Over 2x average income gains
• COPA Connect is an innovative business model in
African agri-food markets – rural to urban connections
• Target >10,000 farmers in 5 years starting with rice (followed
by soya, maize) – impacting 100,000 people /country
• Partners : Syngenta Foundation for Sustainable Agriculture,
Syngenta AG, Yara, ACDI-Voca and the World Bank
GADCO Smallholder Training Session Aug 2012

8. - 7 -GADCO Coöperatief U.A. ©2013
Creating Income Transformation at the Household Level
Producers revenue-sharing improves producer absolute income levels
FARMGATE
ECONOMICS
Smallholders – Distressed Sellers and indebted buyers
NetIncomeforSmallholder
Integration into Competitive End-Consumer Markets
Marginal gains of ‘Fairtrade’
Farmer
Savings
Expenditures
Disposable income
Expenditures&savings
Farmer
Dissavings
MARKET
ECONOMICS
FARMGATE
ECONOMICS
45° reference line
GADCO’s Impact
MARKET
ECONOMICS
Baseline
Income
2-3x
Increase on
Baseline
Income

9. - 8 -GADCO Coöperatief U.A. ©2013
GADCO’s Copa Connect Program
Field Results with Syngenta Foundation & World Bank
Average before
the trial
Copa Connect Trial
Result
2,680
4,978
186%
Total Revenue Per Season
US$
(Farm-gate revenue for paddy +
Copa premium after processing)
Estimated Net Income Per Season*
* Total revenue less all the costs incurred by the farmer over
the production cycle (not limited to CC service charge)
Average before
the trial
Copa Connect Trial
Result
468
1,912
408%
US$
“We all need to strive: we have to take a risk, put
the whole self into what we do every single day. I
have gained confidence through my journey
with Copa Connect. I have never achieved this
yield, never seen my field being this green.”
Eric, Copa Connect Model Farmer
Training + Inputs +
Aligned Incentives
Higher &
Sustainable
Incomes
Livelihood
Transformation
* Q4/2013 target
2013* 2018
800
11,000
Copa Connect Adoption – 5 years
3 year Randomized Control Trial
Measure impact of household income

10. - 9 -GADCO Coöperatief U.A. ©2013
Copa Connect Offers Both Infrastructure and Services
Producers Achieved Higher Yield and Earnings
Average
before the trial
Copa Connect
Trial Result
3.0
5.8*
193%
Yield Increase Quality Increase
Yield per hectare (MT)
* Potential yield of Jasmine 85 is 6 MT/ha
(Old low-value variety) (Jasmine 85)
• No physical impurities; ~3% varietal impurities
• Optimal moisture level at harvest, which results in
best milling yield (minimum broken %)
• No crop lodging before harvesting
End-Market Premium
Copa Connect - Service Configuration
• Production Infrastructure: R&D (high-yield & high-value seed developed on GADCO nucleus
farm), timely delivery of inputs pre-financed without interest, production protocols, extension services,
on-farm monitoring and mentoring, education (quality vs. quantity)
• Processing & Logistics Infrastructure: logistical support at cost, access to high-quality processing
infrastructure including drying and milling facilities
• Market Infrastructure: Packaging, premium branding, distribution and sales in consumer markets
Best-in-class quality that satisfies the end-market
requirement enabled the farmer to gain premium,
which is not achievable in Ghana outside of the
Copa Connect Program.
Source: Copa Connect Smallholder Trial, Farmer Interview. Trials conducted by Syngenta Foundation for Sustainable Agriculture

11. - 10 -GADCO Coöperatief U.A. ©2013
Thank You