Creating more adoption for Drupal to increase business potential, is an important value we would like to add to our local partnership program. This means we need to establish the brand Drupal within a large business audience (outside our own) and tell the world about the wonderful stories that happen in open source. All the great cases and wonderful things happening in the open source ecosphere, built with and around Drupal are great stories to tell. With the Promote Drupal initiative underway and our partners call on us to invest on increasing awareness, we ramped up on marketing and are starting to increase awareness for Drupal even further. Imre Gmelig Meijling is chair of the Dutch Drupal Association and contributed to Drupal since 2006. He has worked for various agencies in Europe, creating Drupal adoption within regional and international organisations. Besides being a Drupal volunteer, Imre is commercial director at LimoenGroen in Amsterdam.

1. www.drupaleurope.org

2. At the regional level
Essential marketing
Imre Gmelig Meijling (Chair Dutch Drupal Association)

3. Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association

4. Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
things
(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association

6. IdentityMarketing
& Branding

7. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

8. We are a group of people in service
of Drupal.
We connect developers, agencies
and clients. And potential
newcomers.

9. STICHTING DRUPAL NEDERLAND
2007 2015 2018

10. EngagementMarketing
& Branding

11. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

13. Come to know Drupal at thé biggest
Drupal event of the Netherlands

14. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

15. By joining as a Partner you facilitate
and grow the community. You make
it possible to create events.
You help to promote Drupal
You get interesting perks.
(and everlasting fame)
https://www.drupal.nl/partners/ons-partnerprogramma

16. Drupal
Business
Meetup

17. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

21. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

23. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

24. We have stretched the limits of what
we can do as volunteers
(we don’t have more time to spare).
We do have some money.

26. Drupal professionals Agencies/Partners Users
Upcoming talent Potential partners Potential users
Community
*
* Microsoft entirely running on Drupal

27. Proof
Have others gone
before us?
Features
Does it have all
We require?
Skills
Are you the right
people for us?
Price
Do we get plenty
of bang for our
buck?

30. 1.3M pageviews
206.000 unique visitors
per month

33. 1.2M unique visitors
(not pageviews)
per day!

37. But you said you didn’t have time?

38. Mara
Marketing professional

45. Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association

46. Tools
Policies
Board
Statutes
Activities
Engagement
Identity
StrategyStrategic
Operational
Need in order to
function
Executing
things
(e.g. organizing
events)
Marketing
& Branding
Making
a dent
Non profit
association

47. Take aways

48. ‘The community’ is not just
developers, but also agencies,
business, clients and talent.
1.

49. Define your identity. What do you
do? Who do you do it for? How
should people recognise you?
Lay it down and use it consistently
and repeatedly.
2.

50. Experiment with advertising, hiring
people and whatever ‘the
community’ calls for.
Only when in motion, can you adjust
course.
3.

51. Plan, Do, Check and Act.
If it means it will be better for the
ones you are trying to help.
It’s not for you.
(although it’s an essential
part of the fun)
4.

52. @imregmelig
Thank you
Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)