This weeks Ignition five from Vanessa and Madelaine

1. 5 4th April 2011

2. C 1. From Tweet to Telly in 24 Hours Kraft and its agency, Crispin Porter + Bogusky, monitored Twitter for tweets that mentioned Mac & Cheese. Five tweets were picked for inclusion in five commercials which were written and filmed within 24 hours and posted to YouTube and Facebook the same day. Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara said the idea may be repeated if it proves a success. She also noted that the immediacy of social media is becoming an ever present consideration in the marketing process and it’s move toward real time marketing.

3. 1. From Tweet to Telly in 24 Hours

4. C 2. VW boot tetris! Volkswagen was launching the Golf Wagon in a tough climate. In an attempt to stimulate consumer interest and demonstrate the spacious features of its new estate model, VW decided to tap into some gaming nostalgia and adapt the famous puzzle game Tetris. 'Boot Tetris' took over showrooms and shopping centres across Australia, as consumers were challenged to pack the Golf Wagon boot with giant Tetris pieces in the quickest time possible, and compete for a place on a national leaderboard.

5. 2. Fancy a game of boot tetris

6. C 3. Sweden gets Unbottled If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Carlsberg will launch “Unbottle Yourself” on April 5th, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottle" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong. The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to proclaiming one's love for another. Along the way you can tick off “gold” challenges that have instant rewards (like iPad2′s) if you are the first to complete them, submit the photo/video evidence, and have the Carlsberg social team approve your challenge

7. 3. Sweden gets Unbottled http://www.unbottleyourself.com/home.html

8. C 4. Nike recycled ad Nike has scoured its post production archives to create its its inspirational Better World commercial, made from 100% recycled advertisements. The Nike Better World campaign is a series of products and community-based initiatives, from soccer jerseys made from recycled plastic bottles, to providing support for the annual Homeless World Cup, that reflect its core belief in sports as a vehicle for peace, and also a sustainable world. The message? Sports inspire hope, instill discipline, reduce disease, raise self-confidence rally nations, deny prejudice, challenge sexism, and have even been known to stop wars. In short, sports help make the world a better place, but the work has just begun. If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

9. 4. Nike recycled ad 9

10. 5. Touch the rainbow The people at Skittles and BBDO Toronto have come up with a very simple but effective way to get you to physically interact with YouTube videos on your screen. The ads simply ask you to place your finger on the screen and become a component of the ad. Each ad is bizarre in its own way and in turn makes for great viral potential. So don’t just taste the rainbow…touch it! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

11. 5. Touch the rainbow