This weeks ignition 5 from Sophie and Vanessa

1. 5 14th February 2011

2. 1. Samsung Project Space If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. the Samsung Space Planes project is well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from the project community. The balloon was released from Berlin, Germany, and memory card finders are encouraged to go online and take part in a world record attempt.

3. 1. Samsung: Project Space

4. 2. Escapes the confines of old luxury If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. The Audi SuperBowl commercial was pretty clever. Called “Release the Hounds” and featuring the easy-listening jazz connoisseur Kenny G, it features two prisoners breaking out from a super-luxurious prison and making a getaway in the new Audi A8 sedan. Their message was to break the ‘confines of old luxury’ with Audi’s more sleek and modern take. More importantly, the spot features the promoted Twitter hashtag and Twitter users participating in the hashtag relay automatically entered themselves into an Audi contest with the chance to win a series of swish prizes. In terms of online reception, Audi’s strategy seems to have been a success. The hashtag generated lots of conversation on both Twitter and audi’sfacebook page, and Audi’s Twitter account saw a 47% increase in followers, today topping 28,000

5. 2. Escapes the confines of old luxury

6. C 3. Brand Bowl 2011 If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. This is a really great website that charts the brands that competed to advertise during the super bowl 2011 - dubbed ‘Brand Bowl’. Tweets, hash tags, site visits during the game were all totalled up to see which was: 1) the overall winner 2) the most talked about 3) the most loved Really nice way of charting brand competition and gives us insight into which brands fare better than others, and what tone creates more talkability.

7. 3. Brand Bowl 2011

8. 4. Solidarités International Solidarités International built an extraordinary wall of water right in the heart of Paris to generate public awareness about the devastating ramifications of unsafe drinking water. Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children. In honor of the World Water Day, the NGO Solidarités International, specialized in meeting people’s most vital needs (including safe drinking water), orchestrated a revolutionary public event. To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.

9. 4. Solidarités International

10. C 5. V vv valentines Day Teleflora's Super Bowl commercial is one of 2011's most anticipated Big Game ads. Starring beloved musician Faith Hill, the commercial takes place in a recording studio. When a young sound engineer is sending a Teleflora bouquet to his girlfriend for Valentine's Day, he struggles with what to write on the card. Luckily, Faith offers some advice

11. 5. V vv valentines Day