Proposal media partnership business week 2

MEDIA PARTNERSHIP
ProposalBusinessweek
Universitas Pelita Harapan
Lippo Village
2014

BUSINESS WEEK
"EXPLORE, DREAM, DISCOVER"

Foreword
University Profile 01
Organization Profile 02
Event Profile 03
Event Objectives 04
Event Summary
Event Description 06
Event Detail 09
Event Schedule 10
Target Audience 11
Media Partnership Package
Media Partnership Package 13
Media Partnership Table 45
Afterword 52
Acknowledgment 53
CONTENTS

01A Foreword
www.uphbusinessweek.com
University Profile
Established in 1993 by Yayasan Pendidikan Pelita Harapan (YPPH),
Universitas Pelita Harapan (UPH) is committed to the noble industry of
education.
Based on Christian principles, UPH aspires to provide excellent education through Global Best
Practices, Professional Management, Strategic Global Partnerships, and People-Oriented
Approach. With 11,000 students across 14 faculties, UPH has been notable for transforming
and shaping new generation of leaders for Indonesia. The university was ranked as number
one private university in QS World University Ranking in 2013.
UPH Business School has been embodied as a global institution emphasizing on its multi-
cultural environment and outstanding international networks. Business School carries a total
of 5,000 undergraduates, divided into two major departments; Management and Accounting.
Those numbers include foreign students both full time and exchange students from various
countries including French, USA, China, South Korea, Australia, and Netherlands. Supported
by the innovative international curricula, Business School aims to equip students with expertise
and skills needed to be a world-class business champions.

02A Foreword
Organization Profile
Himpunan Mahasiswa Jurusan Management (HMJM) is an official in-campus student body
founded in 1997. The main purposes of this organization are channeling, developing, and
conductingtheaspirationsofUPHManagementDepartmentstudents.ManagementDepartment
itself has the total of 3,000 active students, making it the biggest one in UPH.
Throughout the years, HMJM has been acknowledged for its remarkable achievements, rewards,
and performances. The organization is divided into three divisions; Student Development
which takes care of academic development, Student Initiatives which pursues non-academic
activities, and Resource Development as the power house in publication, design and fund
raising. Managing and carrying out successful events with the quality of professionalism and
kinship, driving the student body into academic and non-academic achievements, and improving
the environment in campus through the spirit of innovation, are the organization’s daily pursuit.
HMJM UPH
@UPH_Management
HMJMUPH
HMJMUPH

03A Foreword
event Profile
The largest annual event of HMJM UPH, Business Week, consists of several astounding
programs for which these events serve their purpose to facilitate Business major scholars,
alumni, and professionals around the nation. Business Week has been carried out with a 4 year
history of success and great applause, for which it will make a comeback in 2015 with the grand
theme of: Explore, Dream, Discover.
Explore
Business Week provides opportunity for participants to explore broad applications of business
theories. Centralizing on the ideas of creativity and innovation, the committees hope that
participants are able to gather inspirations that will enrich their knowledge in venturing new
concepts of business.
Dream
Not merely daring people to dream high and big, but also to push them to turn ideas into
actions. The programs constructed are of multi senses learning experiences. They stimulate
individual’s thoughts, emotions, beliefs or ideas about businesses. We aspire to deliver inspiring
and entertaining activities for undergraduate students, academics, professionals, organizations,
social figures and general public.
Discover
One important aspect of business champions is the ability to discover new opportunity. Discover
is the essence of innovation, where it is a starting point of expansion and improvement. Discover
also means to meet new people and build new connections. We warmly welcome everyone to
join this most celebrated event of UPH Business School.

04A Foreword
event OBJECTIVES
To hone the critical capabilities and creativity of participants in both intellectual and physical
aspects, by challenging them to discover new concepts of business while introducing
them to Indonesian business environment
To accommodate a forum where participants can share their dreams and ideas on
forwarding business, especially in the field of creative industry
To raise awareness on the importance of sustainability and provide trainings for best
business scholars
To increase the spirit of entrepreneurship in Indonesia and the quality of future business
people in responding to the challenges of open competition globally
To establish relationships and connections with companies for collaboration in creating an
interactive all-in-one business event
To strengthen the bonds and partnerships between UPH and universities from all over
Indonesia
To emphasize the importance of the theme Explore, Dream, Discover in all areas of
Business Management for current and prospective university students, established
companies, professionals, organizations, public figures, and general public.
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06A Event Summary
event DESCRIPTION
Business Week 2015 agenda consists of a pre-event, titled Business Race; and a week
of three sub-events named Business Gathering, Business Competition, and Business
Runway.
Business Race
Business Race is a brand new event, an innovative concept to the annual Business Week,
serving mainly as an open competition of business practices and a pre-event publication.
Inspired from the famous TV-series 'The Amazing Race', Business Race is the first ever
business-themed race-competition in Indonesia. Along with the theme of Forwarding
Innovation, Business Race aims to prompt the business world in the importance of innovating
forward, creating breakthroughs that has made our economy today and spreading hope for
the better in the future. Through collaborations with esteemed companies, Business Race
presents an exhilarating race packed with various real business challenges and games. Twenty
universities around Jabodetabek will be represented by groups of five, where they will race
across Jakarta, solve clues, and then overcome cases to reach an ultimate point on becoming
champions. By joining this event, participants will get a glimpse of the requirements to work in
those prestigious fields and train their managerial skills in the most adventurous way in order
to become innovators in business.
Business Gathering
Business Gathering is organized as a part of Business Week 2015 with the theme
Creatipreneur, a mix between Creative Industry and Entrepreneur. The main purpose of
Business Gathering is to unify students majoring in Business and Economics, entrepreneurs,
professionals, and public audiences who have great interests in business from all over
Indonesia in an interactive forum. The final program of Business Gathering is Gala Dinner for
which it serves its purpose to enable participants interact personally and exchange opinions
with business practitioners and proud sponsors. We also initiate to give back to community by
allocating profits from Gala Dinner to respective organization that works in giving education and
welfare for underprivileged children.

07A Event Summary
Political transition, enactment of ASEAN Economic Community 2015, influence of global
economy, and market shifting are some of the factors that must be comprehend to make right
decision in every opportunity. In the future, we believe that development of creative industry
will continue to be an important alternative to improve economy, improve quality of life, create
image, develop communication, foster innovation, and strengthen the identity of an area. Talk-
shows and workshops have the goal to share new perspectives and specified skills needed in
current and future business conditions in Indonesia, particularly in the field of creative industry.
For the success of the event, we have requested the assistance from TedX, a global idea-
sharing organization, to assist in delivering the right ideas to a total of 750 audiences.
Business Competition
Business Competition is a mixture between business plan and business case, addressing
a vital issue of Sustainability. In this technology-based world, it is essential to not just build
a profitable business. The scarcity on resources and price hike on capital investments turn
sustainability into worldwide trending. In order to provide an actual and inspirational competition,
we request partnerships from companies that are well known for their business environmental
commitment and action. Participants will be evaluated based on their ability to incorporate 3P
concept: People, Profit, and Planet into their business plans.
Through Business Competition, we provide opportunity for all university students in Indonesia
to put forward their business ideas while supporting sustainability. This competition aims to
be a stepping-stone for students to expand their entrepreneurial and problem solving ability
in today’s business perspective. Each team will consist of three undergraduate students who
are challenged to provide innovative solutions and present it as convincingly as possible to our
panel judges. Students can also create and extend future business-connections by meeting
and interacting with other students from all around Indonesia.

08A Event Summary
Business Runway
Another event of Business Week 2015 is an exhibition named Business Runway. The aim of
this event is to provide a space for young entrepreneurs, artists, and general public to celebrate
the best side of creativity. The target markets are young professionals, entrepreneurs, emerging
artists, students, and young-at-heart individuals. What makes this event special and unique is
the concept of Business Runway that combines art-space, food market, and fashion pop-up
into one interactive runway. We design this runway in such a way that promotes the thought
and feeling of each inspiring tenant in an emotionally charged space. Simplicity of design
is coupled with a concern for communication with the audiences, creating an inspiring yet
comfortable atmosphere for visitors to stroll around.
Realizing the importance of spacious area to visitors, Business Runway’ fashion stalls have up
to 3 meters wide space. This extra space will give flexibility for aspiring designers to showcase
their products and provide open space for customers to walk around, talk, and browse. As for
food market section, visitors are greeted in the ambience of how traditional food market should
be. Visitors are able to directly see, smell, and taste the tantalizing foods and beverages. The
seating area nearby the food market serves its purpose as hang-out destination after a long
day of shopping. The art-space, meanwhile, will showcase the stunning beauty, discerning
perception, and deep relevance of selected artworks ranging from photographs to product
installations. Visitors are drawn to engage in the story behind creative artworks and their
meanings. Art-space does not only support the distinctly creative ambience of the market, but
also gives iconic landmark that worth sharing on social media.
Business Runway strongly welcomes any newcomers as much as it welcomes well-known
tenants and contributors. Therefore, we hope for positive and supportive participations from
any individuals, companies, and organizations as to engage in an effort to enliven Indonesia’s
business industries.

09A Event Summary
event DETAIL
Date : Wednesday, 4th February 2015
Place : 4 different locations across Tangerang-Jakarta area with
starting point and finish line at Universitas Pelita Harapan
Date : Friday, 6th March 2015 – Sunday, 8th March 2015
Place : TBA, options including:
• Ciputra World I Jakarta
• Pullman Central Park Jakarta
• Upper Room Jakarta
• Mercure Alam Sutera Tangerang
Date : Saturday, 7th March 2015 – Sunday, 8th March 2015
• Ciputra World I Jakarta
• Pullman Central Park Jakarta
• Upper Room Jakarta
• Mercure Alam Sutera Tangerang
Date : Thursday, 5th March 2015 (invitation only);
Friday, 6th March – Sunday, 8th March 2015 (open for public)
• LOTTE Shopping Avenue Jakarta
• Lippo Mall Puri Jakarta
• Tribeca Central Park Jakarta
• Mall @ Alam Sutera Tangerang
Business
Race
Business
GATHERING
Business
COMPETITION
Business
RUNWAY

10A Event Summary
event SCHEDULE
Business
Race
Business
Gathering
Business
Competition
Business
Runway
Wednesday,
4th February
2015
Business Race
08.00 – 12.00
Thursday,
5th March 2015
Grand Opening:
Opening &
Fashion Show
19.00 – 22.00
Friday,
6th March 2015
Art Exhibition &
Bazaar
10.00 – 22.00
Opening
Ceremony
17.30 – 17.50
Talk show:
Celebpreneur/
Blogpreneur
17.50 – 20.00
Saturday,
7th March 2015
Talk show:
Healthpreneur
and/or Talkshow:
Fashionpreneur
10.00 – 11.50
Competition:
First Round
10.00 – 13.20
Competition:
Second Round
14.05 – 19.00
Art Exhibition &
Bazaar
10.00 – 22.00
Talk show:
Zeropreneur
12.45 – 14.40
Creative
Workshop
15.00 – 16.30
Talk show:
Youthpreneur
and/or
Talk show:
Marketpreneur
16.55 – 18.55

11A Event Summary
TARGET AUDIENCE
Business Race
Business
Gathering
Business
Competition
Business
Runway
Sunday,
8th March 2015
Talk show: Role
of Indonesian
Youth in Creative
Industry on
Facing ASEAN
Economics
Community
10.00 – 12.10
Competition:
Final Round
10.00 – 13.25
Closing
Ceremony
14.55 – 15.40
Art Exhibition &
Bazaar
10.00 – 22.00Talk show:
Onlinepreneur
13.45 – 15.45
Gala Dinner
18.00 – 21.25
UPH Business Week 2015 has total estimated target of 7,000 audiences coming from UPH
active students, 810 competition and gathering participants, 9,500 visitors, and 80 tenants
from exhibition with following details:
• Business Race; 100 participants from universities in Jabodetabek area
• Business Gathering; 750 participants from all over Indonesia
• Business Competition; 60 participants from universities nationwide
• Business Runway; 9,500 visitors and up to 80 tenants* (TBA depending available space)

13A Sponsorship Package
FOR BUSINESS WEEK AND BUSINESS RACE
GRAND
1.Advertising space (one page) for Business Race and Business Week’s main events (Business
Gathering, Business Competition, and Business Runway)
2. Ad lips for Business Race and Business Week main events (Business Gathering, Business
Competition, and Business Runway)
3. Publish teaser video for Business Race and Business Week main events (Business Gathering,
Business Competition, and Business Runway) in partner’s official social media
Business Competition, and Business Runway) in partner’s official website
5. Publish advertisement for Business Race and Business Week main events (Business
Gathering, Business Competition, and Business Runway) in partner’s official social media
6.Publish advertisement for Business Race and Business Week main events (Business
Gathering, Business Competition, and Business Runway) in partner’s official website
7. Publish articles about Business Race and Business Week main events (Business Gathering,
Business Competition, and Business Runway)
8.Live report for Business Race and Business Week main events (Business Gathering, Business
9. Live report for Business Runway’s Grand Opening
10. Live report for Business Gathering’s Gala Dinner
11. Interview with participants of Business Race and Business Week main events (Business
12. Interview with Business Gathering speakers
13. Interview with Business Runway tenants
14. Interview with Business Competition judges
15. Report on Business Race
16. Report on Business Gathering
17. Report on Business Competition
18. Report on Business Runway’s Grand Opening
19. Report on Business Runway
20. Report on Business Gathering’s Gala Dinner
21. Publish recap video of Business Race and Business Week main events (Business Gathering,

PROMOTIONAL TOOLS FOR BUSINESS RACE
1. UPH’s Banners for Business Race: L sized Logo
What’s On in front of UPH’s building A (590 cm x 180 cm)
Triangle Banner Canopy B UPH (80 cm x 240 cm)
X-Banner in UPH building F Lobby (60 cm x 160 cm)
2. Banners in Game Post for Business Race: L sized logo
UPH
Restaurant Area
Mall
Closing Ceremony
3. Company’s Banner in Game Posts (optional)
4. Participants’ T-shirt for Business Race: L sized logo
5. Committees’ T-shirt: L sized logo
6. Poster for Business Race: L sized logo
Poster all around UPH
Distributed poster as publication for all universities in Jabodetabek
7. Car’s Banner: L sized logo
8. MC’s Ad lips (10 times)
Opening for Business Race – UPH
Business Race games posts
Closing Ceremony Business Race – UPH
9. Internal Publication in UPH
IMAGE magazine (annual magazine of Himpunan Mahasiswa Jurusan Manajemen
UPH)
UNIC magazine (annual magazine of Badan Eksekutif Mahasiswa UPH)
10. Participants and committees’ name tags for Business Race: L sized logo
11. Finish Line Business Race (Backdrop): L sized logo
12. Publication in closing event of Business Race
13. Permission to distribute merchandise that will be used by participants and committee in
Business Race

PROMOTIONAL TOOLS FOR BUSINESS WEEK
1. Banners for Business Week at UPH: L sized logo
What’s On in front of Building A, UPH (590 cm x 180 cm)
Pennant Banner all over UPH (400 cm x 90 cm)
What’s On in front of Building D, UPH (590 cm x 180 cm)
Triangle Banner on Building B Canopy, UPH (80 cm x 80 cm x 80 cm)
X-banner in Building F Lobby, UPH (60cm x 160 cm)
2. Committee’s T-shirt of Business Week: L sized logo
3. Posters for Business Week: L sized logo
Posters are distributed all over UPH
Posters are distributed to various universities in Jabodetabek
4. Internal Publication by UPH for Business Week
IMAGE magazine (Himpunan Mahasiswa Jurusan Manajemen UPH’s annual magazine)
UNIC magazine (Badan Eksekutif Mahasiswa UPH’s annual magazine)
5. Booklet for Business Week, distributed for committees and participants
Content for company’s advertisement - full page
Content – Company’s logos are printed on Business Week Media Partners Page in the
booklet: L sized logo
Back Page (inside) – Acknowledgement page for company’s logo: L sized logo
6. Publication on online Wifi Login Page at UPH’s Official Website (Business Week poster): L
sized logo
7. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website
8. Permission to distribute merchandise for participants and committees (optional)

ADDITIONAL PROMOTIONAL TOOLS FOR BUSINESS WEEK’S BUSINESS GATHERING
9. Banner for Business Gathering at UPH: L sized logo
X-banner at Building F Lobby, UPH (60cm x 160 cm)
10. Banner for Business Gathering at event location: L sized logo
Banner placed in front of building location
Grand Entrance of Business Gathering’s location
Inside the location of Business Gathering
11. Posters for Business Gathering: L sized logo
Posters are distributed to various universities in Indonesia
Poster are distributed and placed inside the location of Business Gathering
12. Booklet for Business Gathering, distributed for participants:
M sized logo in Media Partners page
One page coverage for company’s promotion and advertisement
13. Permission to open company’s booth at Business Gathering’s location (optional)
14. Ad lips by MC:
Opening of Business Gathering
In between speakers of Business Gathering
Closing of Business Gathering
15. Company’s logo on Business Gathering slideshows: L sized logo
16. Printed logo on Business Gathering’s Gala Dinner Photo Booth background: L sized logo
17. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering
poster): L sized logo
18. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Gathering poster)
19. Permission to distribute company’s merchandise for participants and committees (optional)

ADDITIONALPROMOTIONALTOOLS FOR BUSINESS WEEK’S BUSINESS COMPETITION
20. Banner for Business Competition at UPH: L sized logo
21. Banner for Business Competition at event location (TBA): L sized logo
Banner placed in front Business Competition’s location building
Grand Entrance of Business Competition’s location
Inside the location of Business Competition
22. Posters for Business Competition: L sized logo
Poster are distributed and placed inside the location of Business Competition
23. Usage of company’s merchandise on Business Competition (optional)
24. Ad lips by MC:
Opening of Business Competition
In between speakers of Business Competition
Closing of Business Competition
25. Company’s logo on Business Competition slideshows: L sized logo
Break time of Business Competition
26. Publication on online Wifi Login Page at UPH’s Official Website (Business Competition
poster): L sized logo
27. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website(Business Competition poster)
28. Company banner placed inside the location of Business Competition

ADDITIONAL PROMOTIONAL TOOLS FOR BUSINESS WEEK’S BUSINESS RUNWAY
29. Banner for Business Runway at UPH: L sized logo
30. Banner for Business Runway at event location (TBA): L sized logo
Banner placed in front Business Runway’s location building
Grand Entrance of Business Runway’s location
Inside the location of Business Runway
31. Posters for Business Runway: L sized logo
Poster are distributed and placed inside the location of Business Runway
32. Business Runway Booth provided for company
33. Company’s logo on Business Runway stage background
34. Ad lips by MC on Business Runway’s Grand Opening
Opening of Business Runway’s Grand Opening
In between collections of Business Runway’s Grand Opening fashion show
Closing of Business Runway Grand Opening
35. Ad lips by MC on Business Runway’s daily event
Opening of Business Runway
Closing of Business Runway
36. Company’s logo on name tag for tenants of Business Runway: L sized logo
37. Publication on online Wifi Login Page at UPH’s Official Website (Business Runway poster):
L sized logo
38. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Runway poster)
39. Permission to distribute merchandise at Business Runway’s Grand Opening

TELEVISION
1. Live report for Business Race and Business Week’s main events (Business Gathering,
8. Report on Business Race
9. Report on Business Gathering
10. Report on Business Competition
11. Report on Business Runway’s Grand Opening
12. Report on Business Runway
13. Report on Business Gathering’s Gala Dinner
14. Advertisement for Business Race and Business Week main events (Business Gathering,
Business Competition, and Business Runway) in company’s official social media and website
15. Live feeds for Business Race and Business Week main events (Business Gathering,

1. UPH’s Banners for Business Race: M sized Logo
2. Banners in Game Post for Business Race: M sized logo
UPH
Restaurant Area
Mall
Closing Ceremony
4. Participants’ T-shirt for Business Race: M sized logo
5. Committees’ T-shirt: M sized logo
6. Poster for Business Race: M sized logo
7. Car’s Banner: M sized logo
UPH)
10. Participants and committees’ name tag for Business Race: M sized logo
11. Finish Line Business Race (Backdrop): M sized logo
Business Race

1. Banners for Business Week at UPH: M sized logo
2. Committee’s T-shirt of Business Week: M sized logo
3. Posters for Business Week: M sized logo
Content for company’s advertisement - half page
booklet: M sized logo
Back Page (inside) – Acknowledgement page for company’s logo: M sized logo
6. Publication on online Wifi Login Page at UPH’s Official Website (Business Week poster): M
sized logo

9. Banner for Business Gathering at UPH: L sized logo
10. Banner for Business Gathering at event location: M sized logo
11. Posters for Business Gathering: M sized logo
Half page coverage for company’s promotion and advertisement
14. Ad lips by MC:
15. Company’s logo on Business Gathering slideshows: M sized logo
16. Printed logo on Business Gathering’s Gala Dinner Photo Booth background: M sized logo
poster): M sized logo
18. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website(Business Gathering poster)

20. Banner for Business Competition at UPH: M sized logo
21. Banner for Business Competition at event location (TBA): M sized logo
22. Posters for Business Competition: M sized logo
24. Ad lips by MC:
25. Company’s logo on Business Competition slideshows: M sized logo
27. ‘Business Week’ and ‘HMJM UPH’ Social Media and Website (Business Competition poster)

29. Banner for Business Runway at UPH: M sized logo
30. Banner for Business Runway at event location (TBA): M sized logo
31. Posters for Business Runway: M sized logo
36. Company’s logo on name tag for tenants of Business Runway: M sized logo
M sized logo

RADIO
1. Ad lips for Business Race and Business Week main events (Business Gathering, Business
2. Interview with Business Race committee during open registration period
3. Interview with Business Week committee during open registration period
UPH
Restaurant Area
Mall
Closing Ceremony
4. Participants’ T-shirt for Business Race: L sized logo
5. Committees’ T-shirt: Msized logo
UPH)
Business Race

sized logo

9. Banner for Business Gathering at UPH: M sized logo
14. Ad lips by MC:

24. Ad lips by MC:

M sized logo

MAGAZINE AND NEWSPAPER
1.Advertising space (one page) for Business Race and Business Week’s main events (Business
2. Article on Business Race
3. Article on Business Gathering
4. Article on Business Competition
5. Article on Business Runway’s Grand Opening
6. Article on Business Runway
7. Article on Business Gathering’s Gala Dinner
UPH
Restaurant Area
Mall
Closing Ceremony
UPH)

Business Race
sized logo

14. Ad lips by MC:

24. Ad lips by MC:

M sized logo

ONLINE MEDIA
Business Competition, and Business Runway) in partner’s official social media
Business Competition, and Business Runway) in partner’s official website
Gathering, Business Competition, and Business Runway) in partner’s official social media
Gathering, Business Competition, and Business Runway) in partner’s official website
5. Publish articles about Business Race and Business Week main events (Business Gathering,
6. Live report for Business Race and Business Week main events (Business Gathering,
13. Article on Business Race
14. Article on Business Gathering
15. Article on Business Competition
16. Article on Business Runway’s Grand Opening
17. Article on Business Runway
18. Article on Business Gathering’s Gala Dinner
19. Publish recap video of Business Race and Business Week main events (Business Gathering,

UPH
Restaurant Area
Mall
Closing Ceremony
UPH)
Business Race

sized logo

14. Ad lips by MC:

24. Ad lips by MC:

M sized logo

FOR BUSINESS GATHERING
1. Advertising space (one page) for Business Gathering
2. Ad lips for Business Gathering
3. Interview with Business Gathering committee during open registration period
4. Publish teaser video for Business Gathering in partner’s official social media
5. Publish teaser video for Business Gathering in partner’s official website
6. Publish advertisement for Business Gathering in partner’s official social media
7. Publish advertisement for Business Gathering in partner’s official website
9. Live report or article on Business Gathering’s Talkshows and Gala Dinner
10. Live report or article on Business Gathering’s Gala Dinner
PROMOTIONAL TOOLS FOR BUSINESS GATHERING
1. Banner for Business Gathering at UPH: S sized logo
3. Posters for Business Gathering: S sized logo
S sized logo in Media Partners page
5. Committee’s T-shirt of Business Week: S sized logo
6. Ad lips by MC:
7. Company’s logo on Business Gathering slideshows: S sized logo
8. Publication on online Wifi Login Page at UPH’s Official Website (Business Gathering poster):
S sized logo

FOR BUSINESS competition
1. Advertising space (one page) for Business Competition
2. Ad lips for Business Competition
3. Interview with Business Competition committee during open registration period
4. Publish teaser video for Business Competition in partner’s official social media
5. Publish teaser video for Business Competition in partner’s official website
6. Publish advertisement for Business Competition in partner’s official social media
7. Publish advertisement for Business Competition in partner’s official website
8. Interview with Business Competition’s judges
9. Live report or article on Business Competition
PROMOTIONAL TOOLS FOR BUSINESS COMPETITION
1. Banner for Business Competition at UPH: S sized logo
2. Banner for Business Competition at event location (TBA): S sized logo
3. Posters for Business Competition: S sized logo
5. Participation of company’s representative as Judge in Business Competition (optional)
6. Usage of company cases in Business Competition (optional)
8. Ad lips by MC:
In between sessions of Business Competition
9. Company’s logo on Business Competition slideshows: S sized logo
poster): S sized logo

FOR BUSINESS RUNWAY
1. Advertising space (one page) for Business Runway
2. Ad lips for Business Runway
3. Interview with Business Runway committee before and during the D day
4. Publish teaser video for Business Runway in partner’s official social media
5. Publish teaser video for Business Runway in partner’s official website
6. Publish advertisement for Business Runway in partner’s official social media
7. Publish advertisement for Business Runway in partner’s official website
8. Interview with Business Runway’s tenants
9. Live report or article on Business Runway
PROMOTIONAL TOOLS FOR BUSINESS RUNWAY
1. Banner for Business Runway at UPH: S sized logo
2. Banner for Business Runway at event location (TBA): S sized logo
3. Posters for Business Runway: S sized logo
9. Company’s logo on name tag for tenants of Business Runway: S sized logo
S sized logo
11. ‘Business Week’ and ‘HMJM UPH’ Social Media and Websiteand Website (Business
Runway poster)

FOR BUSINESS WEEK AND BUSINESS RACE
GRAND TELEVISION RADIO
MAGAZINE
AND
NEWSPAPER
ONLINE
MEDIA
BUSINESS RACE
UPH’s What’s
On
L sized M sized M sized M sized M sized
UPH’s
Triangle
Banner
UPH’s
X-Banner
Banner at
venue
Company
Banner at
venue
Posters
Car’s Banner
Internal
Publication
Partcipants’
Name Tag
Finish Line
Publication at
closing event
✓ ✓ ✓ ✓ ✓
Ad Lips by MC ✓ ✓ ✓ ✓ ✓
Merchandise
distribution
✓ ✓ ✓ ✓ ✓

MAGAZINE
AND
NEWSPAPER
ONLINE
MEDIA
BUSINESS WEEK
UPH’s What’s
On
UPH’s Tennant
Banner
UPH’s
Triangle
Banner
UPH’s
X-Banner
Committee’s
T-shirt
Posters
Business
Week Booklet
UPH Wifi
Login Page
Internal
Publication
✓ ✓ ✓ ✓ ✓
Social Media
and Website
Publication
✓ ✓ ✓ ✓ ✓
Merchandise
Distribution
✓ ✓ ✓ ✓ ✓

MAGAZINE
AND
NEWSPAPER
ONLINE
MEDIA
BUSINESS GATHERING
UPH’s
X-Banner
Banner at
event location
Posters
Business
Gathering
Booklet
Company’s
booth
Business
Gathering
Slideshows
Gala Dinner
Photo Booth
UPH Wifi
Login Page
Social Media
and Website
Publication
✓ ✓ ✓ ✓ ✓
Merchandise
Distribution
✓ ✓ ✓ ✓ ✓

MAGAZINE
AND
NEWSPAPER
ONLINE
MEDIA
BUSINESS COMPETITION
UPH’s
X-Banner
Banner at
event location
Posters
Merchandise
Usage
Business
Competition
Slideshows
UPH Wifi
Login Page
✓ ✓ ✓ ✓ ✓
Social Media
and Website
Publication
✓ ✓ ✓ ✓ ✓
Company
Banner (terms
applied)
✓ ✓ ✓ ✓ ✓

MAGAZINE
AND
NEWSPAPER
ONLINE
MEDIA
BUSINESS RUNWAY
UPH’s
X-Banner
Banner at
event location
Posters
Tenant Booth
Stage
background
Tenants Name
Tag
UPH Wifi login
page
Ad Lips by
MC (Grand
Opening)
✓ ✓ ✓ ✓ ✓
Ad Lips by MC
(daily event)
✓ ✓ ✓ ✓ ✓
Social Media
and Website
Publication
✓ ✓ ✓ ✓ ✓
Merchandise
Distribution
✓ ✓ ✓ ✓ ✓

FOR SPECIFIC SUB-EVENTS
BUSINESS
GATHERING
BUSINESS
COMPETITION
BUSINESS
RUNWAY
UPH’s X-Banner
S sized S sized S sized
Banner at event
location
Posters
Committee’s T-shirt of
Business Week
✓ ✓ ✓
Merchandise
Distribution
✓ ✓ ✓
Ad Lips by MC ✓ ✓ ✓
UPH Wifi Login Page ✓ ✓ ✓
Social Media and
Website Publication
✓ ✓ ✓
Company Banner
(terms applied)
✓ ✓ ✓
Business Gathering
Booklet
S sized
Business Gathering
Slideshows
Gala Dinner Photo
Booth
✓
Business Competition
Slideshows
S sized
Merchandise Usage ✓
Tenant’s booth ✓
Stage background
S sized
Tenant’s Name Tag

52A Afterword
AFTERWORD
Business Week is initiated with the aim of enhancing one’s mind on exploring, dreaming and
discovering different applications of businesses. By delivering various events and programs
within Explore, Dream and Discover framework, we dare all participants to break the old
mindset and never stop innovating. Our aim of carrying out such experiential and inspirational
experience will not be accomplished without partnerships with companies, organizations, and
individuals. We wish to build a strong collaboration with all partners, combined with strong
passion for what we do to bear a great outcome that will turn our beloved country into a better
economy.
For any further inquiry, please do not hesitate to contact us at
Name : Phendy Kuswanto (Head of Publication Committee)
Phone Number : 081517199505
Or
Name : Claresta Ravenska (Head of External Publication Committee)
Phone Number : 08999838955
And,
Email : media.uphbusinessweek@gmail.com

53A Acknowledgment
ACKNOWLEDGEMENT
Respectfully,
Phendy Kuswanto
Head of Publication Committee
Claresta Ravenska
Head of External Publication Committee
Gana Adi Samertya
Head Committee of Business Week
Felicia Wang
President of UPH Management
Student Council 2014/ 2015

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