1. Efficiency , Effectiveness & Scale Official Sales Partner of Facebook Indonesia, Malaysia, Philippines & Thailand Korea, Japan & Taiwan
2. Facebook is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now. - Davide Grasso, Chief Marketing Officer , Nike ” “
3. If Facebook were a country, it would be the third most populated on the world……. [ after China and India ] 600 million users
4. 50% of our active users log on to Facebook in any given day
13. Facebook Users Overview / Thailand Core audience (75%) for Facebook are user within age 18-34 with strong user engagement. } } 8.4 M Monthly Active Users 50% daily Active users log in daily Daily
14. Total Pages Viewed: 85B Total Minutes: 25:00 Reach: 32.7% Total Pages Viewed: 31M Total Minutes: 11:40 Reach: 5.3% Total Pages Viewed: 4.7M Total Minutes: 6:20 Reach: 1.5% Total Pages Viewed: 120B Total Minutes: 30:00 Reach: 61.8% Source: doubleclick ad planner
16. Introducing a new ad model Develop deep relationships with your audience. 1. Build a Page 2. Advertise to increase connections 3. Publish to your network
17. Platform Create a Social & Participatory Experience Ads Drive Awareness, Advocacy, & Community Pages Make Connections & Enable 2-Way Dialogue
19. Grab a Starbucks engagement ad Starbucks free pastry day RSVP ad Use pop out of fan count along with this 19,600,000 People Like This Facebook helps to build brands
20. Big brands generating millions of Fans 8,985,755 17,018,886 10,456,974 15,082,693 16,723,092 22,429,756 19,637,798 *Updated: 8 Feb 2011
21. Top Airlines in Asia 104,378 79,754 72,451 84, 372 235,589 242,633 844,570 Updated: 8 Feb 2011
22. Top Tourism Boards in Asia 148,135 18,559 21,005 18,707 136,272 120,137 (SG Page) Updated: 8 Feb 2011 23,083
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24. Your new microsite ! Build a community of fans สร้างชุมชนของแฟน Create Brand Engagement สร้างความผูกพันกับสินค้า Perform targeted direct marketing การกำหนดกลุ่มเป้าหมายที่ชัดเจน Gain detailed consumer data (page insights) ทราบรายละเอียดกลุ่มเป้าหมาย
25. Facebook Pages – Overview Company info ‘ In Common’ box Featured Pages Customised tabs, photos, videos, etc News Feed
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27. Engage Your Fans Successful Engagement is Let the fans do 80% of the talking. You do 20%
28. Activate Your Fans Photo Contest Game Prediction Quiz Personality Test Arcade-style games
29. Power of Activation and Organic Impressions Newsfeed Your Friends Gain 1 Fan Organic Impressions
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31. Premium Ads above-the-fold home page ads that integrate naturally within the user’s experience. Users can engage with the ads the same way they interact with other content on Facebook without having to leave their home page. Engagement sparks organic sharing to the users’ friends, giving advertisers viral impressions.
32. Premium Ads Standard Ads Drive traffic to your website Engagement Ads Driving traffic to your Page Video Commenting Event Ad Poll Ad Video Standard Ad Standard Ad Page Ad
33. Video Comment Engagement Ad Watch video and comment A: Click Thumbnail to play Video B: Video plays in the center of the user’s screen, and the background is darkened. The user can “Like this video” and/or like the brand page, increasing the chances the video will surface in their friends’ News Feed. C: Comment on video at any time. Play again, share with Friends or learn more from Public Profile Users can share video with friends / Post Video to profile Video on Public Profile ( All comments are seen here)
34. Poll / VDO Poll Engagement Ad Answer a poll and see how others voted Note: Text will state “You like [brand]” if the user is already a fan of the brand. A: Initial state of Polling Ad B: Results are shown once the user engages. The user can then click to see how friends vote and/or become a fan. C: User’s friends appear when user clicks to see how their friends voted
35. Event / VDO Event Engagement Ad RSVP and invite others to join Note: Text will state “You like [brand]” if the user is already a fan of the brand. A: RSVP to event B: Invite more friends to event and/or Like the page C. Include a message with the invitation
36. Like / VDO Like Ad Inline fanning Note: Text will state “You are a fan of [brand]” if the user is already a fan of the brand. A: Initial state of Fan Engagement ad unit B: Click ‘Like’ button to become a fan C: Click the number of ‘other friends’ to see all of your friends who are also fans.
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38. What is a Homepage Reach Block? 24 hours 95% SOV Guaranteed impressions Frequency capped 3
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41. Marketplace Ads appear throughout the site, but not on the home page. The ads are based on a Cost-Per-Click model. They are ideal for advertisers who are looking to run low cost and yet high-performing ad campaigns.
43. Ad Types Page Ad Standard Ad Event Ad Landing Page: Websites Purpose: Drive traffic Landing Page: Fan pages Purpose: Recruit fans Landing Page: Event Pages Purpose: Call for attendance Application Ad Landing Page: Application Pages Purpose: Drive participation
45. Value for users : Recommendations from trusted friends are the best kind. เพื่อนบอกต่อเพื่อนเป็นการแนะนำที่จัดว่าดีที่สุด Value for businesses : Word of mouth marketing that is predicable and at scale. การตลาดแบบบอกต่อในวงกว้างที่สามารถคาดการณ์ได้ Sponsored Stories A new product to drive word of mouth at scale
51. John Wanamaker “ Half the money I spend on advertising is wasted; the trouble is I don't know which half ” “ เงินครึ่งที่ผมจ่ายไปในการโฆษณานั้นมันสูญเปล่า แต่ปัญหาคือผมไม่รู้ว่าครึ่งไหน”
67. Timely updates, interesting nuggets of information and attractive photos resulted in numerous comments from Fans. More than 4,000 entries were received in the Japanese Food Quiz. More than 51,000 users became Fans at the end of the ad campaign. The Page’s Like Box was incorporated into JNTO’s website. JNTO created a direct dialogue with its target audience on Facebook. Using Homepage Reach Block, JNTO was able to generate over 10,000 Fans in one day.
68. Visit Japan 2010: User Generated Content Users generate 80% of the page content!
70. Social Advocacy "An advertiser can produce the most creative ad in the world, but knowing your friends really love Japan is the best endorsement JNTO can possibly get."
71. Watsons มาเลเซียปล่อยแคมเปญส่งท้ายปีด้วย Shop-4-Free e-card contest ให้ผู้ชนะได้ลุ้นช้อปฟรีแบบ All-You-Can-Grab ภายใน 1 นาที กติกาง่ายๆเพียงคุณส่ง e-card ที่ทาง Watsons เตรียมไว้ให้ถึง 8 แบบ และถ้าเพื่อนที่ได้รับการ์ดคุณเข้าร่วมการแข่งขันนี้ ก็ยิ่งเพิ่มโอกาสให้คุณเป็นผู้ชนะ Case Study – Watson Malaysia
72. Watson Malaysia Fan Page Shop-4-Free e-Card Contest + CPC ads From 50,000 to 100,000 fans in 1 month ผลลัพธ์คือ ภายใน 1 เดือนเท่านั้น จำนวน Like เพิ่มมากขึ้นเป็นเท่าตัว เมื่อจบแคมเปญ จาก 50,000 like เพิ่มเป็น 100,000+
76. Lifestyle Post: Organic Impressions At 9,900 Fans Level LSP can generate 8,592 organic impressions per generic posting with 36 comments easily. Fans are proactively sharing their own beauty tips and findings in Lifestyle Post! At 5,000 Fans Level LSP generates 3,614 organic impressions per generic posting. VS.
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78. Results: Strong Engagement 150+ comments made by fans in one month 5x increase compared to last month Identified key factors in stimulating interaction among fans
