Grofers Digital Marketing Presentation, prepared by Aishwarya Jain at IIDE - Indian Institute of Digital Education. About Grofers-We are a local mobile e-commerce platform that is transforming the shopping experience for people like you, by connecting them to local stores. We aim to become the one-stop shop for all your daily needs. Users can order through the app and get everything delivered to their doorstep, quickly. About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

2. Android & IOS
Website
Online
Supermarket App
About
Us

3. Albinder Dhindsa &
Saurabh Kumar
Headquarter
at Gurgaon
Operational in
17 Cities
Founders :
About
Us

4. How does
Grofers work?

5. Store Listing Warehouse

6. Grofers Website

7. Grofers App

8. 360° Review

9. News Feed Ad Display Ad

10. Display Ad

11. Display Ads

13. Metro Ad

16. Competitive
Analysis

17. Website
Mobile App
Facebook
Instagram
Twitter
Youtube
Snapchat

26. Competitors
Campaign
1. #Officesnacking
2. #TriviaTuesday
3. #BBFilmyHoli
1. #ZopHealth
2. #WeeklyDIY
3. #ZopChefs

27. Buyer Persona

28. Target Audience I: 25-32
Working Class

29. Hindi
English
French
Rohit Agarwal
25, Male, Single
Andheri, Mumbai Education 8 lac p.a
Languages
Interest Favorite
Websites

30. New in the
City
Staying in a PG
Insufficient
Time
Insufficient
Knowledge
Buying Motivation

31. Target Audience II : 18-22
College Students

32. Abhi Sehgal
19, Single
Malad, Mumbai BMS, Mithibai
College
22k/month
Hindi
English
Languages
Interest
Favorite
Website

33. Buying Motivation
Convenience Insufficient knowledge Cash back

34. Target Audience III : 28-35
Women with children
of 0-5 years

35. Urvi Dama
31, Married
Bangalore 1yr old child 50k/month
Hindi
English
Gujrati
Languages Interest
Favorite Websites

36. Buying Motivation
One Stop Shop Insufficient
Time

37. SEO Audit

38. Keywords list for top rank on Google
1. Grofers online grocery
2. Local grocery delivery
3. Grofers grocery online
4. Grocery website
5. Online grocery and
vegetable shopping
6. Online grocery
shopping grofers
7. Grofers grocery
shopping
8. Online grocery
shopping app
9. Online grocery app

39. Backlinks

43. Suggestions

44. Suggested Keywords
Keyword Avg
Search
Compe
tition
1. Best online grocery store 100-1K High
2. Organic food delivery 10-100 Medium
3. Online provision store 100-1K Medium
4. Online vegetable store 100-1K Medium
5. Fruits and vegetables online market 100-1K Medium

45. Keyword Avg Search Compet
-ition
6. Vegetable home delivery 100-1K Medium
7. Online vegetable market 100-1K Medium
8. Online Supermarket in Mumbai 1K-10K Medium
9. Online Supermarket 1K-10K Medium
10. Supermarket near me 1K-10K High

46. Suggestions
Keyword : Online
Supermarket
Location : Meta Title

47. On Page Optimization
Change Image Name

48. Content Strategy

51. Topic Form Platform
1. No time for grocery
Shopping ( Clock )
GIF
2. Online Grocery
Shopping v/s Tradional
Shopping
Video
3. Coupon Code in story
format
Stories
4. Share your idea of
fruit salad
Image/Video
5. Coconut, Bread &
Cream. Make your own
dish & send us
Image/Video

52. Topic Form Platform
6. DIY Mocktails Video
7. Location based
Treasure Hunt
Stories
8. Quick Snacks for
House Party
Listicle
9. 360 view of all the
products provided by
Grofers
360 Degree Image
10. Make a sentence
using 3 veggie names
Image

53. #GrofersSeMangao

57. #ShoppingMadeEasy

61. #WeHaveItAll

65. Mood Board

66. Colors Font Logo
#EB6425
#FFFFFF
Ubuntu
ABCDEFGHIJ
KLMNOPQR
STUVWXYZ

67. Colors

68. Font

69. Logo

70. Logo

71. Blog Campaign

72. Blog Topic
Rainy Season =
Corn Season

73. Blog Titles
Blog 1 : This is why this will be the month of corn.
Blog Body :
1. Health benefits of corn
2. Order online from Grofers
3. Stay tuned to make corn in different cuisines.
4. One toddler recipe each blog.
5. Dropping hints for the first cuisine.

74. Blog 2 : Cheese won’t
make you fat. – Learn
the Italian Way
Blog Body :
1. Various recipes,
hyperlinking ingredients in
all the recipes.
2. Mentioning about Grofers
& quality of products
offered by them.
3. Stay tuned to know about
corn recipes in American
way.

75. Blog 3 : Corn in Burger!
We’ll tell you how ;) – The
American Way
Blog Body :
1. Various recipes,
hyperlinking ingredients in
all the recipes
2. Mentioning about Grofers
& quality of products
offered by them.
3. Stay tuned to know about
corn recipes in Indian way.

76. Blog 4: 3 Steps Recipe – Indian Recipes
Blog Body :
1. Various recipes, hyperlinking ingredients in all the recipes
2. Mentioning about grofers & quality of products offered by
them.
3. Stay tuned to know about corn recipes in Chinese way.

77. Blog 5 : Chinese in a
healthy way –
Chinese Cuisine
Blog Body :
1. Various recipes,
hyperlinking
ingredients in all the
recipes.
2. Mentioning about
grofers & quality of
products offered by
them.
3. Dropping hints for the
next blog topic.

78. Email Campaign

79. Strategy for
New Subscribers

80. Target Audience : Families
& Couples
Procedure :
1. Putting up a stall at a
MALL
2. Family Game
3. Freebies on Participation

81. Target Audience : Working Men & Women
Procedure
1. Installing stall in office premises
2. Conduct group activities
3. Discount Coupons

82. Email Automation
Strategy

83. No
Purchase
Purchase
Upsell
Email
Convert
No Convert
Welcome
No Open
Open
Promotional
Mail
Product Mail
Open
Convert
Open
No Convert
Upsell
Email
Promotional
Mail

84. Emails

85. Subject Line : Win tickets for
Sachin 200. Buy from Grofers
this weekend.
Email Objective : Brand
Awareness
Email Body :
1. The process for this
contest
2. Coupon Code
Email 1

86. Subject Line : Sneha,
did you get your
offer yet?
Email Objective :
Sales
Email Body :
1. Cart abandoned
products
2. Special coupon
code to redeem
the same.
Email 2

87. Subject Line : 100%
Cashback on your first
order.
Email Objective : Sales
Email body :
1. Welcoming the
customers
2. Showcasing different
categories
Email 3

88. Subject Line : This is so cool,
isn’t it?
Email Objective : Cross sell
Email Body :
1. Introducing new category
to customers
2. Coupon Code for the
same.
Email 4

89. Subject Line : We called you,
you didn’t visit!
Email Objective : Upsell
Email Body :
1. Re-introducing the new
category to loyal customers.
2. Coupon code for the same.
Email 5

90. Influencers

91. Filter Copy
Why did I choose this?
1. YouTube fan following
2. Popular among Target
Audience 2
They generally make short
videos across genres like
Humor/Drama/Trends etc.
Benefit to my brand
1. Grofers can collaborate
their videos

92. Why did I choose her?
1. Talks about baby products.
2. Has a followership of about
52,000 on Facebook.
She generally talks about parenting,
healthy meals, baby products etc.
Benefit to my brand :
1. She can provide Grofers
reference in her baby products and
healthy meal blogs.
Being Momma

93. Why did I choose him?
1. Youtube fan following of
154,245
2. Easily relatable to target
audience I & II
He generally talks about fitness,
food habits, life coaching.
Benefit to my brand :
1. Grofers can be mentioned for
their Organic food category
Beer Biceps

94. Why did I choose him?
1. Among the top Chefs of India
2. Has both online/offline
approach.
Generally talks about various
cuisine recipes.
Benefit to my brand
1. Grofers reference can be given
while showing various
ingredients required for recipe.
Sanjeev Kapoor

95. Why did I choose this?
1. YouTube fan following
of 2,450,052.
2. Popular among Target
Audience 2
They generally make shows
across genres like
Humor/Drama/Trends etc.
Benefit to my brand
1. Grofers can collaborate
their series and get
featured in each episode.
The Viral Fever

96. Online Reputation
Management

98. Audience

100. Audience

102. Audience

104. Audience

106. Audience

107. Media Planning

108. 1. Carousel Ad : 9000
2. Click to Website :
15000
3. Like Page : 6000
1. Search Ad : 7500
2. Display Ad : 4500
Linkedin : 8000

109. Carousel Ad

110. Audience

111. Audience

112. Budget

113. Bid

117. Landing Page
https://jainaishwarya.wixs
ite.com/grofers

118. Click to Website

120. Landing Page
https://jainaishwarya.wixsite.com
/vegetablescombo/product-
page/potato-onion-tomato-combo

121. Like Page Ad

122. Audience

123. Audience

124. Budget

125. Bid

127. Search Ads

128. Budget & Bid

130. Keywords

132. Keywords

133. Display Ads

134. Budget & Bid

136. ASO

137. • App Title
• Keywords & Description
• Competitive Analysis

138. Thank You
- Aishwarya Jain