Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What is the lifetime value of customers, and how can marketers maximize it?

What factors should a company review before deciding to go abroad

What are the differences between marketing in a developing and a developed market

How should the company manage and organize its international activities

How do marketers influence country of-origin effects

How can companies evaluate and select specific foreign markets to enter

What are the major ways of entering a foreign market

To what extent must the company adapt its products and marketing program to each foreign country

How does marketing effect customer value

What does a marketing plan include

How is strategic planning carried out at different levels of the organisation

What are the new service realities

How do we define and classify services, and how do they differ from goods

What do marketing channels do

Marketing channels & value networks

E commerce & m-commerce

Design of channels

Channel Management Decisions

Factors afffecting rate of diffusion and consumer adoption of newly launched products

Managing new product development