Personal Information
Profession
Professor
Site Web
www.IIMInternship.com
À propos
The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com
MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA.
Please visit www.BuddingMarkets.com
Mots-clés
marketing management
scope of marketing
core marketing concepts
kotler
the new marketing realities
tasks necessary for successful marketing managemen
case study
marketing
presentation
koller
strategic planning
foreign markets
ketler
garr reynolds
hbr article
digital marketing
branding
steinway and sons
marketing plan
customer value
core
mar
initiating a price change
adapting prices
initial prices
jha
keller
setting prices
consumers response to prices
storytelling
sticky messages
public speaking
Tout plus
- Présentations
- Documents
- Infographies