2. Those skilled in
Content Planning
engage audiences
without obstacle...
They conquer
by strategy.
#ContentMarketingArtOfWar
3. of the60%B2B buying process
is over before the
first sales touch.Corporate Executive Board Marketing Leadership Study, 2011
4. The average shopper uses
sources before buying,
twice as much as in
years past.
5.27
10.4
2010 2011
http://www.zeromomentoftruth.com/
5. So...what is content marketing?
It’s the creation, sharing and
governance of high-quality,
relevant information.
It’s providing knowledge to educate and
persuade rather than a “hook” to entice.
It’s about delivering value before the sale.