There are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web.
7. 2.Mobile content is not as text based
as the market seems to think.
For the foreseeable future, mobile
content will be based on images, music,
videos, mobile TV, mobile games and
infotainment services.
8. 3. Search is reac?ve not proac?ve
while mobile content purchases can also
be classified as impulse purchases.
21. Iken Solu?ons
• IKen Solu6ons, is a soMware product company
specialized in intelligent business systems backed
by hybrid Ar6ficial Intelligence techniques, expert
system, case‐based reasoning, neural networks
www.iitb.ac.in
www.sineiitb.org
and gene6c algorithms.
• Iken Solu6ons is an IIT Bombay research spin‐off.
• Iken solu?ons awards:
• Winner TIE CANAAN entrepreneur challenge
2008.
• Iken has been awarded with a direct entry
into the MicrosoW Startup Accelerator
Program 2008
• Silver award for “Best Technology
Innova?on” at the Mobile Content Awards
2008 in London.
22. Antonio Peña
General Manager Americas
antonio.pena@ikensolu6ons.com
hEp://www.linkedin.com/in/altergaia