Sony BMG was looking to enter the market with a differentiated  service that was unlike any other competitor offering. •The approach taken by Mooga was seen as ground breaking and  market leading •Mooga is currently connected in Argentina and being connected  in other four South American countries •This is the first mobile music portal with intelligence in the  market.

1. Search
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Everybody gets the same

2. • Content providers and Carriers
select the “hottest” and latest
content to be marketed to NEW
Beyonce 6 Months 1 year
consumers. Song later later
Beyonce Beyonce
• The best sellers of each period Song Song
are profitable, so therefore
“safe”.
• Consumers are constantly
updated with new content as
operators continuously
reinvent their portfolios.
• No longer “hottest” = No
longer relevant or profitable.
Static limited offer placement