Slides bij Webinar op 8/12/2017, met Hans Clijsters van HamiltonCoaching. Hoort in de reeks 'Studio Breakfast: hapklare webinars voor ambitieuze freelancers'.

2. Spreek jij de taal van de klant?

3. Marketing ≠ promo gifts

4. Basic idea:
Adapt as little as possible by
looking for your natural audience

5. 3 step program
What do you do best? Who cares about that?
1 2
3
Make it even better for them!

6. Who are you?
=
Talent + Vision
1

7. Talent:
What do you do better
than anyone,
even on a
rainy monday morning?

8. What is your “why”? What is your utopia?

9. Expose yourself:
who are you?

10. What do you stand for?

11. People don’t trust perfection

12. Segmentation
2

13. 1) Analyse the total market: probing

14. 2) Cut the market in segments: why do they buy?
Segment:
“A group of customers
with the same needs
and interests”

15. 3) Pick your segment: for who are you the most valuable?

16. Segment check: Which of their challenges can you resolve?

17. 4) Create maximum fit
3

18. Talk the talk, walk the walk

19. Dare to choose: you win some, you lose some

20. Website: Don’t hide yourself, you are the artist

21. Website: Use pictures of situations they recognize

22. Website: Assume no knowledge

23. Website: Tell them what dream you can realise

24. Website: Tell them your specialty and show them

25. Website: References, references, references, ...

26. Salestalk: Talk their language by not talking

27. Salestalk: Talk their language by repeating their goals

28. Salestalk: don’t assume they know how it works

29. Linkedin www.hamiltoncoaching.be