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iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

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Internet Psychology Helping You Grow Your Online Business
Photocourtesy:JackandBeverlyWilgus
0.56 seconds Find Size Words Trust
Via www.webpagesthatsuck.com Contender for 2012 Worst Website Awards
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
8th January 1989 British Midland Flight London Heathrow to Belfast Crashed on main M1 motorway 47 dead 74 seriously injured
The Trust Pyramid Care Enthusiasm Focus Content
0 10 20 30 40 50 60 Top B2B Marketers Industry Average % Leads Social Media Lead Generation • Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
Social Media Measurement Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/ % Companies Measure Don't Measure
Consumers searching online for local company Local companies without a website Companies with websites not in local search • Source: www.reachlocal.co.uk
Who are your visitors? Traditional Open to Change Reactive Proactive Slow readers Fast readers Visit banks Don’t go to banks Patient Irritable Stable Goal focused
iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

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