From the presentation I made in Turkcell. Brief history of Cannes Lions, higlights, cases, winners and some predictions for the near future.

1. Digital Center Of Excellence - TURKCELL
27.07.2016

2. The biggest creativity festival in the world

3. Takes place in South france

4. Agency Brand AcademyMedia
90+
countries
12.000+
attendees
Tech

5. Beach sessions

6. Branded beaches

7. Branded beach sessions

8. Yacht meet ups

9. And Yacht Parties…

10. Concert Zones

11. Top Celebrities This Year

12. Google &
search
Facebook:
social by
design
Rise of the
tablets
Storytelling
A/B testing:
Change the
behaviour
Inspired by
technology
Branded
content
Mobile as the
2nd screen
Millenials
crave
connections
Go offline:
Back to basics
Youtube
Neuroscience
Data-insight-
strategy-
creativty
Real Time
Marketing
Generation
Edge
Artificial
Intelligence
Virtual Reality
Changing
Marketing
Approach

13. New
Added Last
Year

14. Lions Health
Lions Innovation
Lions Entertainment
New

15. Highlighted Topics

19. AI Bots

20. NBA FB Messenger Bot

26. Everybody could see that phones were going to
mobile

27. But only iPhone disrupted the market

28. So it’s important to see what’s going to disrupt VR
market

29. Dreams of Dali VR Experience
CASE VIDEO >

30. CASE VIDEO >

31. CASE VIDEO >

33. For Inside Out movie, Pixar worked with
psychologists for 6 months to gather data and get

37. CASE VIDEO >

38. Note: Featured works may be awarded in other categories too.

39. CASE VIDEO >

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76. In addition to AI, VR, Data Crafting and Snapchat;
positive discrimination and Trump were mentioned a lot!

77. Bringing start-ups and the creative industry together

78. ilkerergen@gmail.com
Linkedin Profile
@ergen_ilker
İlker Ergen
Digital Center Of Excellence Manager
Turkcell

79. bugraa@gmail.com
Linkedin Profile
Buğra Çelik
Sr. Digital Strategy & Transformation
Specialist – Turkcell