The Status of Affiliate Marketing in Turkey 2011
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Affiliate Marketing, 2011 yılında Türkiye'de ne durumda? Bu konuda hazırladığım sunum pazara genel bir bakış sunuyor. Bu konuyla ilgili detaylar soru ve öneriler için yorum bırakın. Teşekkürler. http://affiliatesistemi.com/turkiyede-affiliate-marketing/2011-yili-turkiyede-affiliate-ve-online-marketing.html
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The Status of Affiliate Marketing in Turkey 2011
- 1. Zanox | Market Entry Turkey Affiliate Marketing Landscape in Turkey 2011
- 4. The online market in Turkey
- 5. The online market in Turkey
- 6. The online market in Turkey
- 7. Online Market in Turkey 2011 According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market, ranked 3rd with 8 percent, is the highest and fastest-growing medium .
- 12. Top Advertisers
- 17. THANK YOU! ILKER OĞUZ | ilkrgz@gmail.com AffiliateSistemi.com
Notes de l'éditeur
- Affiliate marketing is an online advertising channel in which advertisers pay publishers only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience.
- In this presentation we are gonna mention about ..
- In order to understand the general aspect of online market in Turkey, we better look for internet users. 24 million of internet users are also Facebook members in Turkey. The ratio of facebook members is the 34 percent of total population.
- In 2009 more than $ 200 million investment moved Turkey to the14th placement among 20 European countries in digital marketing.
- As you see that there is an estimated exponantial grow in online spending since 2008. Growing rate is 233 percent. The source is Zenith Optimedia March 2010
- According to "Adex" Turkey was the 4th fastest growing market in europe with a growth rate of 11.7% and .. ------------------------------------------- Adex is a research about european online advertisement expenditures
- .. online market spendings already represents 8 percent of main media spend. According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market, ranked 3rd with 8 percent, is the highest and fastest-growing medium . (which has 55 percent share of television and the press of 27 percent after) -------------------------------- (medium is media) (IAB is an professional organization about digital market in europe.) IAB: The european trade association trade of the digital and interactive marketing industry..
- According to internetretailers.com data 15 Turkish website has been ranked in among the 300 largest e-commerce company list of Europe. These companies are already potential customers of Zanox Turkey. ------------------------------- internetretailers.com Türkiye’de limango ve kipa gibi şirketlerle faaliyet gösteren Otto ve Tesco Grubunun ilk üçte yer aldığı sıralamada ülkemizden de 15 web sitesi yer alıyor. Ülkemizde ise en büyük ciroya sahip alışveriş sitesi 154 milyon dolarla hepsiburada.com olurken, 2. sıradaki markafoni.com 95 milyon dolarla yüzde 773 ‘lük büyüme yaptı. The Top 300 Europe ranks business-to-consumer e-commerce retailers based on online sales, including retail chains, catalogers, web-only merchants, and consumer brand manufacturers
- -------------------------------- e-ticaret e-ticaret, dünyada olduğu gibi Türkiye'de de hızla yaygınlaşıyor. 2003'te sadece 260 milyon lira kadar olan e-ticaret cirosu bugün 15 milyar lirayı aşarak, ciddi bir büyüme ivmesi yakalamıştır. Gelecek yıl ise bu rakamın 20 milyar lirayı da aşması beklenmektedir.
- There is no market research, survey or any significant amount of data to intrepret on affiliate marketing in Turkey.
- Here are some of local affiliate networks. As you see that some of big merchants has their own affiliate campaign. Such as gittigidiyor and hepsiburada.
- In this slide we see top advertisers on online media.
- Here is my estimated short list of top publishers. ----------------------------------------- According to me the list of top publishers data is an inside data of an affiliate network which makes it priceless.
- These are the Digital Media Agencies which are active in Turkey market.
- So what i am trying to say is There is still an oppurtunity to capture the advantage of entering the market first for global networks to dominate the market. So does Zanox. ---------------------------------- "International companies,investment funds and media groups are known in the investment decisions decides by these numbers as we know. That's changing new market conditions, company or brand to the success of different marketing communication solutions and applications will be needed such as affiliate marketing.
- The Turkish government attempts to pass a regulation forcing all its citizens to register into web filters in order to have access to the internet. In practice this means that it will control what people will be able to see while online. ----------------------------------- What is niche market? a niche market is a focused, targetable portion of a market. You can think of a niche market as a narrowly defined group of potential customers.
- Türk ekonomisi global krize karşın, beklentilerin üzerindeki bir hızla büyüyor. Bu yılki yüzde 8-10 tahmini büyüme ile dünyanın en hızlı büyüyen ekonomileri arasında yer alabiliriz. Önümüzdeki yıllarda bu değişim sürecinin dinamiği çok daha hızlı yaşanacaktır. Gelecek 10 yıl, erişim ya da yakınsama yılları olarak tarihe geçecektir. Bu değişime uyum sağlayanlar, en hızlı ayak uyduranlar pazarda kalacak ve yükseleceklerdir. İşte bu değişen yeni piyasa koşullarında, firma ya da markanın başarısı için, farklı pazarlama iletişimi çözüm ve uygulamalarına gereksinim duyulacaktır. Yeni açılımlar, farklı vizyonlar, bakış açıları gerekecektir.