The document discusses good and bad examples of logo design for small businesses. It notes that poor logo design often results from businesses underestimating the concept stage and copying well-known corporate logos. The document shows examples of logos that communicate negative ideas or are unclear about the business. It advises businesses to spend more time drafting concepts and ideas on paper before bringing designers in, and stresses the importance of communication between designers and clients to understand what the business wants to convey.

1. Design Discussion #1:
Graphic Design Logo Concepts
The importance of good design
communication in small business

8. Business Cards

9. Business Cards

13. Graphic Design is also known as
“Visual Communication”

14. Let’s take a look at some BAD
examples of logos...

15. The following screenshots are
examples of poor communication

16. These are very unsophisticated...

24. Why is there so much bad design?

25. Businesses underestimate the
concept stage of their logo design

26. Small businesses often copy well
known corporate logos

29. Corporate logos do not work for
smaller businesses

30. Corporations like “Orange” have
enormous advertising budgets

31. The small business needs to make
the logo communicate

32. Here’s another example of a
corporate design copy cat

38. These terrible logos are
everywhere

39. They are NOT selling the business

40. It is poor visual communication

41. Here’s another small business
communicating badly...

45. What is this business
communicating?!

46. Let’s take another look at that...

48. At a quick glance, this logo is
communicating negative ideas

49. The human brain processes images 60
thousand times faster than words

50. This logo suggests the wrong
ideas...

54. So how can we avoid these design
problems?

57. What should we spend time doing
more of?

58. Answer: drafts, concepts, ideas

60. Get your ideas down on paper

61. The computer is used much later

63. Presenting provisional ideas

67. We can supply the initial designs

68. We use Adobe Illustrator

72. The vector format means you can
scale the graphics VERY large

73. There will be no loss in resolution

74. Vector graphics can be made large
enough for vehicles or billboards

75. When the final logo is supplied we
will send several formats

76. The most important is the
Adobe Illustrator (.ai) format

78. Files are supplied either on
DropBox...

80. Or on USB...

82. The key to a good logo design is
communication

83. Designers and clients need to
communicate with one another

84. The designer needs a clear idea of
what your business wants to say

88. Lets avoid logos like this!