Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
50. “ To blog or not to blog? The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialog and exchange of ideas with customers and potential customers.” Bob Lutz, Vice Chairman, General Motors
51. " If you blog, you exist ." - Shai Agassi, former Board Member, SAP
53. Po rtmanteau of “weblog” Written in chronological order Displayed in reverse chronological order A verb From Wikipedia entry for “Blog” http :// en . wikipedia . org / wiki / Blog
56. Trackbacks Tells other blogs you linked to them, and then an excerpt of your post appears with a link back to your blog in the comments section of their post that you linked to
57. Pingbacks You get a notification that other bloggers linked to your blog, and an excerpt of their post appears on your blog with a link to their blog (opposite of trackbacks)
64. “ It’s a new media world that really returns us to old Main Street ethics. A shopkeeper within the town builds great relationships with his/her community members. There’s an intrinsic understanding that they need the community as much if not more so than the community needs the shop. And so the shopkeeper works hard for the community, and treats it well.“ - The Participation Ethos
105. " To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite . Now it's the people who are taking control ." Rupert Murdoch, quoted in Wired, July 2006 .