The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions. The three main strategic directions are: 1) Improving market access and connectivity by expanding airports and transportation links, 2) Developing and marketing competitive tourist destinations and products through public-private partnerships, and 3) Improving tourism institutional governance and building human resource capacities. The overarching goal is to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016.