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Hadoop in adtech world
Yuta	Imai	
Solu,ons	Engineer,	Hortonworks	
©	Hortonworks	Inc.	2011	–	2015.	All	Rights	Reserved
What	is	Apache	Hadoop?
3	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
runs	on	
ETL	
RDBMS	Import/Export	
Distributed	Storage	&	Processing	Framework	
Secure	NoSQL	DB	
SQL	on	HBase	
NoSQL	DB	
Workflow	Management	
SQL	
Streaming	Data	IngesFon	
Cluster	System	OperaFons	
Secure	Gateway	
Distributed	Registry	
ETL	
Search	&	Indexing	
Even	Faster	Data	Processing	
Data	Management	
Machine	Learning	
Hadoop	Ecosystem
4	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hortonworks	Data	Pla:orm(HDP)
5	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
1st	Gen	Hadoop:	Cost	EffecBve	Batch	at	Scale	
HADOOP	1.0	
Built	for	Web-Scale	Batch	Apps	
	
Single	App	
BATCH	
HDFS	
Single	App	
INTERACTIVE	
Single	App	
BATCH	
HDFS	
	
	
Silos	created	for	dis,nct	
use	cases	Single	App	
BATCH	
HDFS	
Single	App	
ONLINE
6	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hadoop	Beyond	Batch	with	YARN	
Single	Use	Sysztem	
Batch	Apps	
Mul2	Use	Data	Pla6orm	
Batch,	InteracFve,	Online,	Streaming,	…	
A	shiH	from	the	old	to	the	new…	
HADOOP 1
MapReduce
(cluster resource management
& data processing)
Data Flow
Pig
SQL
Hive
Others
API,
Engine,
and
System
YARN
(Data Operating System: resource management, etc.)
Data Flow
Pig
SQL
Hive
Other
ISV
Apache Yarn as a Base
System
Engine
API’s
1 ° ° ° ° °
° ° ° ° ° N
HDFS
(redundant, reliable storage)
1 ° ° ° ° ° ° ° ° °
° ° ° ° ° ° ° ° ° N
HDFS
(redundant, reliable storage)
Batch
MapReduce
Tez Tez
MapReduce as the Base
HADOOP 2
7	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Architecture	Enabled	by	YARN	
A	single	set	of	data	across	the	en,re	cluster	with	mul,ple	access	methods	
using	“zones”	for	processing		
1	 °	 °	 °	 °	 °	 °	 °	
°	 °	 °	 °	 °	 °	 °	 °	
°	 °	 °	 °	 °	 °	 °	 n	
	SQL	
Hive	
Interac,ve	SQL	Query		
for	Analy,cs	
	Pig	
Script-based	ETL	
Algorithm	executed	in	batch	to	rework	
data	used	by	Hive	and	HBase	consumers	
•  Maximize compute
resources to lower TCO
•  No standalone,
silo’d clusters
•  Simple management
& operations
…all enabled by YARN
Stream	Processing	
Storm	
Iden,fy	&	act	on	real-
,me	events	
NoSQL		
Hbase	
Accumulo	
Low-latency	access	serving	up	
a	web	front	end
8	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hadoop	Workload	EvoluBon	
Single	Use	System	
Batch	Apps	
Mul2	Use	Data	Pla6orm	
Batch,	InteracFve,	Online,	Streaming,	…	
A	shiH	from	the	old	to	the	new…	 Mul2	Use	Pla6orm	
Data	&	Beyond	
HADOOP 1
YARN
HADOOP 2
1 ° ° ° °
° ° ° ° N
HDFS
(redundant, reliable storage)
1 ° ° °
° ° ° N
HDFS
MapReduce
HADOOP.Next
YARN ‘
1 ° ° ° ° ° °
° ° ° ° ° ° N
HDFS
(redundant, reliable storage)
DATA ACCESS APPS
Docker
MySQLMR2 Others
(ISV Engines)
Multiple
(Script, SQL, NoSQL, …)
MR2 Others
(ISV Engines)
Multiple
(Script, SQL, NoSQL, …)
Docker
Tomcat
Docker
Other
Hadoop	
OperaBons	&	Tools
10	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
How Do You Operate a Hadoop Cluster?
Apache™	Ambari	is	a	pla:orm	
to	provision,	manage	and	
monitor	Hadoop	clusters
11	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Ambari Core Features and Extensibility
Install	&	Configure	
Operate,	Manage	&	
Administer	
Develop	
OpBmize	&	Tune	
Developer	
Data	Architect	
Ambari	provides	core	services	for	operaBons,	development	and	
extensions	points	for	both	
Extensibility	Features	
Stacks,	Blueprints	&	REST	APIs	
Core	Features	
Install	Wizard	&	Web	
Web,	Operator	Views,	
Metrics	&	Alerts	
User	Views	
User	Views	
Views	Framework	&	REST	APIs	
Views	Framework	
Views	Framework	
		
		
		
		
How?	
Cluster	Admin
12	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
New	user	interface	enables	fast	&	
easy	SQL	defini,on	and	execu,on.
13	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
New User Views for DevOps
Capacity	Scheduler	View	
Browse	and	manage	YARN	queues	
	
Tez	View	
View	informa,on	related	to	Tez	jobs	that	
are	execu,ng	on	the	cluster
14	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
New	User	Views	for	Development	
Pig	View	
Author	and	execute	Pig	Scripts.	
Hive	View	
Author,	execute	and	debug	Hive	
queries.	
Files	View	
Browse	HDFS	file	system.
15	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Apache	Zeppelin	
•  Web-based	notebook	for	data	engineers,	data	
analysts	and	data	scien,sts	
•  Brings	interac,ve	data	inges,on,	data	
explora,on,	visualiza,on,	sharing	and	
collabora,on	features	to	Hadoop	and	
Spark	
•  Modern	data	science	studio	
•  Scala	with	Spark	
•  Python	with	Spark	
•  SparkSQL	
•  Apache	Hive,	and	more.
Hadoop	use	cases	in	
adtech	world
17	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hadoopの多くのユースケースはHive
•  例えばWebサービスのアクセスレポートの作成などによく利⽤され、以下の
様なアーキテクチャが⾮常にメジャーだった。
•  クエリにはそれなりに時間がかかることが多く、定期ジョブとして実⾏され
ることが多かった。
Web
Web
Web
Hadoop
log
log
log
18	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hadoopの多くのユースケースはHive
•  例えばWebサービスのアクセスレポートの作成などによく利⽤され、以下の
様なアーキテクチャが⾮常にメジャーだった。
•  クエリにはそれなりに時間がかかることが多く、定期ジョブとして実⾏され
ることが多かった。
Web
Web
Web
Hadoop
log
log
log
⼤量のデータに対して⼤きな処理をするために利⽤さ
れるのがHadoopでありMapReduceだった。
MySQL
Report	
UI
19	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
SQL on ビッグデータを⾼速化する試み
Hive(MapReduce)の速度はインタラクティブなクエリには不⼗分だった。
•  Presto
•  Impala
•  Drill
•  Shark(今のSparkSQL)
20	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hadoopの多くのユースケースはHive
•  PrestoやMySQL(データマートとして)などと組み合わせた構成が⼀般的に
なってきている
Web
Web
Web
Hadoop
log
log
log
Report	
UI
21	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
SQL on ビッグデータ - クラウドサービスの登場
•  Amazon Redshift
•  Google BigQuery
22	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Sub-second
ショートクエリで
1秒以下のレスポンスを⽬指す
Ã ~Hive1.2.1
– Tez
– Cost Based Optimizer(CBO)
– ORC File format
– Vectorization
Ã Hive2.0
– LLAP
Stinger Initiative
Hiveを100倍以上⾼速化
Already available on HDP!
もちろんHive⾃⾝も⾼速化している
23	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hiveの⾼速化
Web
Web
Web
Hadoop
log
log
log
Report	
UI	
•  Hiveで直接インタラクティブクエリを処理できるようになった
24	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
今では様々なところに利⽤されるHadoopエコシステム
Web
Web
Web
Hadoop
HDFS
log
log
log
Report	
UI	
レポート
すべてのログの⻑期保存
ETLやもろもろのバッチ処理
25	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
今では様々なところに利⽤されるHadoopエコシステム
Web
Web
Web
Hadoop
HDFS
log
log
log
Report	
UI	
Ads	
server	
配信DB
⼊札やオプティマイゼー
ションのモデル⽣成
26	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
今では様々なところに利⽤されるHadoopエコシステム
Web
Web
Web
Hadoop
HDFS
log
log
log
Report	
UI	
Ads	
server	
リアルタイムなロ
グ収集
リアルタイムトラッキング
27	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
今では様々なところに利⽤されるHadoopエコシステム
Web
Web
Web
Hadoop
HDFS
log
log
log
Report	
UI	
Ads	
server	
配信DB
レポート
⼊札やオプティマイゼー
ションのモデル⽣成
リアルタイムトラッキング
すべてのログの⻑期保存
リアルタイムなロ
グ収集
ETLやもろもろのバッチ処理
28	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
今では様々なところに利⽤されるHadoopエコシステム
Web
Web
Web
Hadoop
HDFS
log
log
log
Report	
UI	
Ads	
server	
配信DB
レポート
⼊札やオプティマイゼー
ションのモデル⽣成
リアルタイムトラッキング
すべてのログの⻑期保存
リアルタイムなロ
グ収集
ETLやもろもろのバッチ処理
		
Provision,
Manage &
Monitor
Ambari
Zookeeper
Scheduling
Oozie
	
	
	
Load	data	
and	manage	
according		
to	policy	
	
	
	
	
	
	
	
Provide	layered	
approach	to	
security	through	
Authen,ca,on,	
Authoriza,on,	
Accoun,ng,	and	
Data	Protec,on	
	
SECURITY	GOVERNANCE	
	
	
Deploy	and	
effec,vely		
manage	the	
plahorm	
		
° ° ° ° ° ° ° ° ° ° ° ° ° ° °
Script
Pig
SQL
Hive
Java
Scala
Cascadin
g
Stream
Storm
Search
Solr
NoSQL
HBase
Accumulo
BATCH, INTERACTIVE & REAL-TIME DATA ACCESS
In-
Memory
Spark
Others
ISV
Engines
1 ° ° ° ° ° ° ° ° ° ° ° ° ° °
YARN: Data Operating System
(Cluster	Resource	Management)	
HDFS
(Hadoop Distributed File System)
Tez
 Slider
 Slider
Tez
 Tez
OPERATIONS
Key highlights
in recent Hadoop evolution
30	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
昨今のHadoopの進化
Ã  LLAP
Ã  HCatalog Stream Mutation API
Ã  Cloudbreak
31	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
昨今のHadoopの進化
Ã Hive
– LLAP
– ACID, HCatalog Stream Mutation API
Ã Cloudbreak
32	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Apache	Hive:	Fast	Facts	
Most	Queries	Per	Hour	
	
100,000	Queries	Per	Hour	
AnalyBcs	Performance	
	
100	Million	rows/s	Per	Node	
(with	Hive	LLAP)	
Largest	Hive	Warehouse	
	
300+	PB	Raw	Storage	
(Facebook)	
Largest	Cluster	
	
4,500+	Nodes	
(Yahoo)
33	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
SQL evolution on Hadoop
Capabilities
Batch SQL OLAP / Cube
Interactive
SQL
Sub-Second
SQL
ACID /
MERGE
Speed Feature
Hive0.x
(MapReduce)
Hive1.2-
(Tez, Vectorize, ORC, CBO)
Hive2.0
(LLAP)
Presto
Impala
Drill
Spark SQL
HAWQ
MPP
Kylin
Druid
Commercial
Kyvos Insights
AtScale
Source
34	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hive	2	with	LLAP:	Architecture	Overview	
Deep	
Storage	
HDFS	
S3	+	Other	HDFS	
Compa,ble	Filesystems	
YARN	Cluster	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
Query	
Coordinators	
Coord-
inator	
Coord-
inator	
Coord-
inator	
HiveServer2	
(Query	
Endpoint)	
ODBC	/	
JDBC	
SQL	
Queries	 In-Memory	Cache	
(Shared	Across	All	Users)
35	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hive	2	with	LLAP:	Architecture	Overview	
Deep	
Storage	
HDFS	
S3	+	Other	HDFS	
Compa,ble	Filesystems	
YARN	Cluster	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
LLAP	Daemon	
Query	
Executors	
Query	
Coordinators	
Coord-
inator	
Coord-
inator	
Coord-
inator	
HiveServer2	
(Query	
Endpoint)	
ODBC	/	
JDBC	
SQL	
Queries	 In-Memory	Cache	
(Shared	Across	All	Users)	
MPP型に近いアーキテクチャを取りながら・・・
•  キャッシュレイヤを持ったり
•  YARNによるスケール機能を利⽤したり
•  低いレイテンシが必要ないクエリは通常のTezコンテナで処理できたりと
いろいろおいしいどころどりな設計
36	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
0	
5	
10	
15	
20	
25	
30	
35	
40	
45	
50	
0	
50	
100	
150	
200	
250	
Speedup	(x	Factor)	
Query	Time(s)	(Lower	is	Beper)	
Hive	2	with	LLAP	averages	26x	faster	than	Hive	1	
Hive	1	/	Tez	Time	(s)	 Hive	2	/	LLAP	Time(s)	 Speedup	(x	Factor)	
Hive	2	with	LLAP:	25+x	Performance	Boost
37	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hive	ACID	ProducBon-Ready	with	HDP	2.5	
Ã  Tested	at	mul,-TB	scale	using	TPC-H	
benchmark.	
–  Reliably	ingest	400GB+	per	day	within	a	
par,,on.	
–  10TB+	raw	data	in	a	single	par,,on.	
–  Simultaneous	ingest,	delete	and	query.	
Ã  70+	stabiliza,on	improvements.	
Ã  Supported:	
–  SQL	INSERT,	UPDATE,	DELETE.	
–  Streaming	API.	
Ã  Future:	SQL	MERGE	under	
development	(HIVE-10924).	
Notable	Improvements	
0	MB	
1	TB	
1	TB	
2	TB	
2	TB	
3	TB	
3	TB	
4	TB	
4	TB	
5	TB	
0	
1000	
2000	
3000	
4000	
5000	
6000	
7000	
8000	
9000	
10000	
16/05/24	 16/05/25	 16/05/26	 16/05/27	 16/05/28	 16/05/29	 16/05/30	 16/05/31	 16/06/01	
Time	(s)	
Query	Time	versus	Data	Size	
Run,me	for	All	Queries	(s)	 Total	Compressed	Data	
0	
1000	
2000	
3000	
4000	
5000	
6000	
7000	
8000	
9000	
16/05/23	 16/05/24	 16/05/25	 16/05/26	 16/05/27	 16/05/28	 16/05/29	 16/05/30	 16/05/31	 16/06/01	
Time	(s)	
Times	for	Inserts	and	Deletes	
,me_insert_lineitem	 ,me_insert_orders	 ,me_delete_lineitem	 ,me_delete_orders
38	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Hive	ACID	ProducBon-Ready	with	HDP	2.5	
Ã  Tested	at	mul,-TB	scale	using	TPC-H	
benchmark.	
–  Reliably	ingest	400GB+	per	day	within	a	
par,,on.	
–  10TB+	raw	data	in	a	single	par,,on.	
–  Simultaneous	ingest,	delete	and	query.	
Ã  70+	stabiliza,on	improvements.	
Ã  Supported:	
–  SQL	INSERT,	UPDATE,	DELETE.	
–  Streaming	API.	
Ã  Future:	SQL	MERGE	under	
development	(HIVE-10924).	
Notable	Improvements	
0	MB	
1	TB	
1	TB	
2	TB	
2	TB	
3	TB	
3	TB	
4	TB	
4	TB	
5	TB	
0	
1000	
2000	
3000	
4000	
5000	
6000	
7000	
8000	
9000	
10000	
16/05/24	 16/05/25	 16/05/26	 16/05/27	 16/05/28	 16/05/29	 16/05/30	 16/05/31	 16/06/01	
Time	(s)	
Query	Time	versus	Data	Size	
Run,me	for	All	Queries	(s)	 Total	Compressed	Data	
0	
1000	
2000	
3000	
4000	
5000	
6000	
7000	
8000	
9000	
16/05/23	 16/05/24	 16/05/25	 16/05/26	 16/05/27	 16/05/28	 16/05/29	 16/05/30	 16/05/31	 16/06/01	
Time	(s)	
Times	for	Inserts	and	Deletes	
,me_insert_lineitem	 ,me_insert_orders	 ,me_delete_lineitem	 ,me_delete_orders	
分析/集計⽤DBのつらいところとして、データをバッチ処理的に投⼊して
やる必要があった。ストリームインサートができるのは⼤きなメリット。
39	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
HCatalog Stream Mutation API
ORC	ORC	
ORC	ORC	
ORC	ORC	
HDFS
Table
Bucket
Bucket
Bucket
ORC
40	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
昨今のHadoopの進化
Ã Hive
– LLAP
– ACID, HCatalog Stream Mutation API
Ã Cloudbreak
41	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
Cloudbreak
BI	/	AnalyBcs	
(Hive)	
IoT	Apps	
(Storm,	HBase,	Hive)	
Dev	/	Test	
(all	HDP	services)	
Data	Science	
(Spark)	
Cloudbreak	
1.  Pick	a	Blueprint	
2.  Choose	a	Cloud	
3.  Launch	HDP!	
Example	Ambari	Blueprints:		
IoT	Apps,	BI	/	Analy,cs,	Data	Science,	
Dev	/	Test	
クラウドへのHDPデプロイの実⾏を容易に
42	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
昨今のHadoopの進化:まとめると・・・
Ã Hive
– LLAP
– ACID, HCatalog Stream Mutation API
Ã Cloudbreak
43	 ©	Hortonworks	Inc.	2011	–	2016.	All	Rights	Reserved	
昨今のHadoopの進化: クラウドとうまく共存できる⽅向に
Cache	Cache	Cache	
リアルタイムなデータ収集
クラウド内外への
オンデマンドなクラスタデプロイ
クラウドストレージを活
⽤しながら低レイテンシ
なクエリ処理

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