My sharing material for the finalists of BG (student) Award of Citra Pariwara 2009

1. Transmedia Planning,Creating Myth in Digital Landscape My Understanding of Transmedia For BG Awards Finalists

2. Why would people listen to your message? Through the line, 360 degrees of interruption?

4. Tempe Bacem

5. DendengBatokokMinumanFav Ultra Milk Coklat

6. Tapisiapa yang maudengarsemuaitudisini?

7. If you want a conversation, say something interesting Something other than yourself That in turn, will say something about yourself

8. Person Person Common Issues Medium Medium Medium Person Person Person

9. Person Person What people do with the medium? Medium + Message Medium + Message Person Medium + Message Medium + Message How the information flow over the time? Person Medium + Message Medium + Message Story to Tell Person What would be the Big Idea

10. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person Brand community

11. Transmedia Planning Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole Each medium should do whatever it does best At best, each part is self-contained to make it accessible on its own terms, without the rest of the components

12. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person 2. Medium 1. Story

13. About The medium

14. Each Medium Has Its Own Character

15. Platform = Set of Game

16. Stimulate Co-Creation

18. About the flow of information

19. Flow of Information, Latency, and Retain Decreasing value?

20. About The story

21. Nobody gets out of the Cinema, thinking “I like the movie, it was SIMPLE and EASY“ (Russell Davies)

24. Kreshna, penjelemaanWisnu KuntisebelumMenikah, lahirnyaKarna SejarahKerajaanHastina TipuanDadu PerseteruanPandawadanKurawa Pengasingan Pandawa PerangBharatayudha KemenanganPandawa Bhagavadghita

27. Tip for Transmedia Planning Story Big Enough to Talk About Aware of Character of Each Medium Stimulate Something To Do Reveal New Layers & Part of The Story from time to time Utilize! (peer groups, geeks, tech, stunts) Embrace complexity & latency

28. Brings Together Old & New Web 2.0 The long tail Meme Crowdsourcing McLuhan – Medium is The Message Opinion Leader

29. The Origin of Transmedia Planning Henry Jenkins FarisYakob

30. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person Brand community

31. Follow me @Outstandjing