The document summarizes a report by IMARC Group about the global hard seltzer market. It describes hard seltzer as a low-calorie, low-ABV, carbonated alcoholic beverage available in fruit flavors. The market is growing due to increasing preference for gluten-free and low-calorie alcoholic drinks. Key factors driving growth include health consciousness, urbanization, and innovative flavors. The market is forecast to grow at 11% annually through 2026. Major players in the industry include Anheuser-Busch InBev and White Claw Hard Seltzer.

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Global Hard Seltzer
Market Research
Report and Forecast
2021-2026
Author: Elena Anderson,
Marketing Manager |
IMARC Group
© 2019 IMARC All Rights Reserved

2. Report Description
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3. Report Description
Report Description and Highlights
Global Hard seltzer Market Outlook 2026:
According to the latest report by IMARC Group, titled "Hard Seltzer Market: Global Industry Trends,
Share, Size, Growth, Opportunity and Forecast 2021-2026," the global hard seltzer market exhibited
strong growth during 2015-2020.
Hard seltzer is a carbonated alcoholic beverage that is often available in fruit flavorings, such as lemon,
lime, strawberry, tangerine and watermelon. It has a similar taste to beer and consists of low alcohol by
volume (ABV) content.
It ferments with brewed cane sugar or malted rice, along with soda water and varied flavorings. It
comprises lower amounts of calories and carbohydrates as compared to other alcoholic beverages.
Since it is considered to be a healthier alternative to beer, rum and whiskey, it is gaining widespread
prominence among health-conscious consumers.
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4. Report Description
Report Description and Highlights
Global Hard seltzer Market Trends:
The global market is primarily driven by the rising preference for gluten-free alcohol with low-calorie
content among the masses. An increase in the number of individuals suffering from celiac,
inflammatory and auto-immune diseases has contributed to the uptake of hard seltzer across the
globe.
Along with this, there has also been a growing preference for alcoholic beverages with low ABV
content, especially among young adults.
Moreover, the rising popularity of innovative hard seltzer flavors, including black cherry, grapefruit and
passionfruit flavors, on the global level is acting as a major growth-inducing factor.
Numerous players are also investing in the development of improved fermenting processes to enhance
the overall taste and quality of the beverage.
The market is further driven by the increasing prominence of hard seltzers prepared with natural and
organic ingredients, without the usage of artificial flavorings and preservatives.

5. Some of the other factors contributing to the market growth include rapid urbanization, inflating per
capita income levels of the masses, the rising consumption rate of alcoholic drinks, the emergence of
alcohol home delivery services and the introduction of hard seltzers with portable and recyclable
packaging.
Market Summary:
Breakup by Material Type:
• Sparkling water
• Carbonated water
• Alcohol
• Fruit flavours
Breakup by Content Type:
• 1% to 4.9%
• 5% to 6.9%
• 7% and above
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6. Breakup by Distribution Channel:
• Supermarkets
• Hypermarkets
• Online stores
Breakup by Material:
• Cans
• Glass
• Others
Breakup by Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
On account of the aforementioned factors, the market is expected to grow at a CAGR of around 11%
during the forecast period (2021-2026).
Report Description
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7. Competitive Landscape With Keyplayer:
• Anheuser-Busch InBev
• Barefoot Cellars
• Blue Marble Cocktails Inc.
• Ficks & Co
• Future Proof Brands LLC
• Hard Seltzer Beverage Company LLC
• Lift Bridge Brewing Co.
• Oskar Blues Brewery
• White Claw Hard Seltzer
View Report TOC, Figures and Tables : https://www.imarcgroup.com/hard-seltzer-market
Report Description
Report Description and Highlights

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We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

10. Report Description
Report Description and Highlights
© 2019 IMARC All Rights Reserved
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