With the influx of private FM stations, the radio advertising market is emerging as a very efficient and cost-effective medium of advertising.

1. Indian Radio Advertising Market to Grow at 17% During 2012-2016
With the influx of private FM stations, the radio advertising market is emerging as a very efficient
and cost-effective medium of advertising.
The growth in private FM stations, wide demographic coverage, penetration in rural areas,
technological advancements, increasing FM services etc. are expected to be the catalysts in
driving the Indian radio advertising market in the coming years. Research firm IMARC Group
expects this market to grow at a CAGR of around 17% during 2012-2016, according to its latest
report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which has
done a comprehensive analysis of the Indian advertising market expects the Indian radio
advertising market to grow strongly within the next few years. According to an analyst at IMARC
Group, “During the decade of nineties, All India Radio had a monopoly in the radio sector as
there were no private radio stations. As All India Radio lacked aggressiveness in air-time
marketing, advertising revenue in this sector had become static. With the influx of private FM
stations in the new millennium, the radio advertising market got invigorated and there emerged
a new awareness towards radio as a cost-effective medium of advertising. With the growth in
private FM stations, this awareness has been increasing steadily”.
The report found that FM radio is currently available in around 86 cities. In addition to the
existing cities, however, 839 new FM radio stations are expected to be launched in 227 new
cities as per the FM phase III policy. After the implementation of this policy, the number of
stations will go up to 1,079 from an existing 240 stations. This expansion, once in place, will
make radio a much more powerful and attractive vehicle for advertisers. The report, which has
also evaluated various industries based on their spending on radio advertising found that the
Real Estate sector is currently the top advertiser on radio followed by Social Advertisements
and Independent Retailers. Cellular phone service providers were the fourth major advertising
sector on radio, as they find radio quite effective for promoting their phone services across the
considerable listener base of radio.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”
provides an analytical and statistical insight into the Indian advertising industry along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a

2. comprehensive understanding of the Indian advertising market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, media planners,
advertisers, radio and television broadcasters and all those who are planning to foray into the
Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market
Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market
Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium

3. Historical growth trends and driving factors
Market outlook
Radio advertising market
Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market
Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market
Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market
Focus of the analysis:

4. An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with
industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white papers,
industry portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-
forecast-2012-2016/