Presentation at NTT Enterprise Cloud Seminar 2013.

1. Thailand Business with
the Cloud Service
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
28 June 2013

2. 2
Hype or Real?

3. 3
Hype or Real?

4. 4
Source : http://thumbsup.in.th/

5. 5
Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]
Smartphone/Tablet Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
[IDC]

6. 6
Source: Alexa
Top Web Sites

7. 7

8. 8
2013
Mobile will become the most common
way of accessing the Internet
Source :Trending the future: Mobile Trends 2011

9. 9
Welcome to
The Post-PC Era

10. 10
Cloud Computing Smartphone 3G/4G Wireless Broadband
Eye-Tracking Augmented Reality Social Networking
3D Printing Autonomous Car
Current Technologies That Will Shape Our Future

11. 11
The Internet of Things

12. 12
The Internet of Things

13. 13
Cloud Computing is already here!

14. 14
Cloud Computing
Definition

15. 15
What is Cloud Computing?

16. 16
Cloud Computing change
IT as electricity industry

17. 17
Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing
Solution (on Premise)
Cloud Marketing
(as a Service)

18. 18
Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

19. 19Source : http://acloudyplace.com/

20. 20
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/
Deployment Models

21. 21
Impacts!

22. 22
Change! In IT Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud:

23. 23
Amazon Web Services

24. 24

25. 25
Dropbox

26. 26

27. 27

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30. 30
IaaS Impacts!
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.

31. 31
PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.

32. 32
Cloud PaaS

33. 33
SaaS Impacts !
Borderless
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty

34. 34
Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.

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36. 36
Source : Forrester Research:2012

37. 37
Source : Gartner March 2013

38. 38
Top 10 Cloud Computing Provider 2012
#1 #2 #3
#4 #5 #6
#7 #8 #9 #10
Source: SearchCloudComputing.com

39. 39
Cloud Services
In Thailand

40. 40
Infrastructor Providers
IaaS Providers
PaaS Providers
SaaS Providers
Cloud
community
Gov.
Agency
Thailand Cloud EcoSystem

41. 41
IaaS

42. 42
SaaS

43. 43

44. 44
Innova Software

45. 45

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Cloud Community in Thailand

47. 47
มูลค่าปี 2556 ประมาณ
2,220 - 2,330 ล้านบาท
หรือคิดเป็นอัตราการ
เติบโตประมาณ
16.7% - 22.1%
Cloud Market Thailand

48. 48
Cloud Maturity Level

49. 49
Cloud Maturity in Thailand
SaaS
– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud
platforms.
– More international solutions (Salesforce,
Microsoft)
Users
– Large free clouds consumption.
– SMEs start to explore Cloud.

50. 50
Cloud Maturity in Thailand
IaaS
– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a
private cloud
PaaS
– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon

51. 51
ACCA: Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012

52. 52
ACCA: Thailand Rank 13
Deficiencies in infrastructure, in particular international
connectivity, broadband quality and power grid stability.
While it scored relatively well in business sophistication
and freedom of access to information, it ranked last in data
sovereignty.
Recommendation: Apart from the urgent need to improve
the infrastructure, we also recommend the re-examination
of data privacy and sovereignty laws, two of its lowest-
scoring indices.

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Source : BSA GlobalCloud Computing Scorecard: Mar 2013
BSA GlobalCloud Computing Scorecard

54. 54
BSA: Thailand Rank 23
Thailand has implemented comprehensive cybercrime
legislation
Thailand also has good laws in place for electronic
commerce and electronic signatures.
has no privacy laws in place, and this is a major weakness.
intellectual property laws also require significant updating
and expansion, as they do not currently cover rights
management information, technical protection measures,
or anti-circumvention.

55. 55
Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)

56. 56
Cloud Opportunity in Thailand
Large number of smartphones and tablets
shipment.
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS

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Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel

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Prediction: IaaS
Large enterprise will implement private clouds.
Internet Data Center amd Telco will provide public IaaS.
Expanding of 3G and broadband will booth IaaS revenue.
SME will host there servers on public IaaS either local or
international providers.
Government agencies will provide their own IaaS.
DRC pooling will leverage cloud IaaS.

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Prediction: PaaS
There will be no local PaaS in Thailand.
Most developers / software house in Thailand will use
international PaaS.
Revenue for PaaS from Thai consumers still low due to
lack of development skills.
Microsoft Azure may be the only vendor that support PaaS
users in Thailand.

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Prediction: SaaS
Explosion of smartphones/tablets in Thailand will booth
SaaS demands.
3G services will support usage of SaaS.
Enterprise / workers will be more mobility.
SMEs need more SaaS solitions.
More local software companies will provide SaaS
Salesforce, Google Apps, Microsft Office 365 will be major
vendors in Thailand

61. 61
IaaS Providers
•
Large enterprise will
implement private
clouds.
•
Internet Data Center
amd Telco will
provide public IaaS.
•
Expanding of 3G and
broadband will booth
IaaS revenue.
•
SME will host there
servers on public
IaaS either local or
international
providers.
•
Government
agencies will provide
their own IaaS.
•
DRC pooling will
leverage cloud IaaS.
PaaS Providers
•
There will be no local
PaaS in Thailand.
•
Most developers /
software house in
Thailand will use
international PaaS.
•
Revenue for PaaS
from Thai consumers
still low due to lack
of development
skills.
•
Microsoft Azure may
be the only vendor
that support PaaS
users in Thailand.
SaaS Providers
•
Explosion of
smartphones/tablets
in Thailand will booth
SaaS demands.
•
3G services will
support usage of
SaaS.
•
Enterprise / workers
will be more mobility.
•
SMEs need more
SaaS solitions.
•
More local software
companies will
provide SaaS
•
Salesforce, Google
Apps, Microsft Office
365 will be major
vendors in Thailand.

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www.facebook.com/imcinstitute

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Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute