iMedia October Breakthrough Summit Keynote: "PepsiCo’s Drive for Innovation" Bonin Bough, Global Director of Digital and Social Media, PepsiCo

2. B. Bonin Bough Global Dir. Of Digital & Social Media @boughb Digital R&D 2

6. We Are Being Rewired As a Society

9. A Participatory Society

11. “technological evolution will be less about how we manage and adapt to our physical world, and more on how we manage and adapt to the immense amount of knowledge we have created”

12. It’s not just society that’sbeing transformed

13. Business is Being Transformed And At A Pace We Have Never Seen Traditional Players No Longer Have the Power This is a Global Phenomenon New Platforms are Being Created Daily New Models for Purchasing Our Sites are Worthless And This Was Just September

14. 14 Shift From Impressions to Connections

15. Digital R&D Digital Has to Be At The Core Of Every Business

16. Open Yourself Up to Innovation

17. Learning From Digital Events Blog World (Vegas) SxSW (Austin) Internet Week (New York) BlogHer (Chicago/NY) Be A Value-Added Participant – Earn Our Way

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21. 21 Gatorade Mission Control Mission Control is a cross-departmental effort Consumer Relations Brand Mission Control will be the adrenaline thattransforms Gatorade’s digital engagement. Insights Comms Media

22. On Our Screens:Focus on Conversations that Matter H.S. / Elite Athletes Sideline Moms Coaches, A.D.s, etc. Conversations Digital Footprint General Sports 22 ©2009 UNDERCURRENT GLOBAL. CONFIDENTIAL AND PROPRIETARY.

24. Challenge Your Existing Realities

25. A Simple Twitter Program Might Be Able to Drive Video Views Better Than Digital Media

27. Integrate Experimentation Into Your Most Important Work

34. Don’t Let the Perfect Be the Enemy Of the Good

35. POWER OF ITERATION & PORTFOLIO

36. THE NEW COMMUNICATION SPECTRUM DEMAND FOR CONTENT & UTILITIES TRADITIONAL COMMUNICATIONS NEW COMMUNICATIONS Paid Owned Our Own Channels Earned Evolved Content & Utility Platforms

37. In Closing Digital will be at the heart of every business – take healthcare, publishing Technology is consumable – giving away an app will be as common as giving away a t-shirt We are in a decade of evolved media – Demand Media – mobile – death of the web – FlipBoard Women-Technomics – the new level of micro finance Transparency is dead (#promise) – it is no longer about being transparent it’s just about being