Case Study: “Adobe Gets Real (or Fake) About Content Marketing”
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Case Study: “Adobe Gets Real (or Fake) About Content Marketing”
- 1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Julie Smith (@jasmith323) | Group Manager, Education Marketing Adobe gets real (or fake) about content marketing Adam Kleinberg (@adamkleinberg) | CEO, Traction
- 2. 2 3 ways Adobe got real about content marketing
- 3. #1 Awareness to Engagement
- 6. 66
- 7. 77 FAKE
- 8. 8
- 9. 9 REAL
- 10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10 Engagement at every level
- 11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
- 12. #2. Campaign to Platform
- 13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 Wear Your Heart on Your T.
- 14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14 30% shared
- 15. #3. Conversation to Conversion
- 16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
- 17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
- 18. 18 Content helps you tell stories. Social content helps your customers tell them.
- 19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 Adam Kleinberg Traction www.tractionco.com @adamkleinberg Julie Smith Adobe www.adobe.com @jasmith323 Thanks. 2013 SMALL AGENCY OF THE YEAR WEST REGION, SILVER