SlideShare une entreprise Scribd logo
1  sur  59
Télécharger pour lire hors ligne
pivot point of
art&science
“Judge a man by his questions rather
than his answers.”
Voltaire
“We adore chaos because we love
to produce order.”
MC Escher
how can programmatic advertising change
the art and science of our communications?
“Half the money I spend on
advertising is wasted; the trouble is
I don't know which half.”
John Wanamaker
how can we make it more effective?
how can we make it more dynamic?
how do we move from a world with finite
targets to a world with infinite targets?
Teen
1
Mom Teen
2
American
Teen
Mom Teen
French
Dad
4
American
Teen
Gamer
Soccer
Coach
Diet
Coke
Drinker
Mom Teen
French
Dad
Foodie
8
16
16,000
32,000
how will we evolve to tell stories
sequentially based on exposure?
how can we create enough of the right
content to fill the buckets we need?
EVERYONE’S
GAME
EVERYONE’S
GAME
EVERYONE’S
DRINK
EVERYONE’S
COUNTRY
EVERYONE’S
GAME
EVERYONE’S
DRINK
5
8
10 March
2015
Classified - Highly Restricted
5
9
pivot point of
art&science

Contenu connexe

Similaire à Opening Keynote: "The Pivot Point of Art & Science"

Similaire à Opening Keynote: "The Pivot Point of Art & Science" (20)

Ideas Into Action - The Non-Profit Edition (ICE 2016)
Ideas Into Action - The Non-Profit Edition (ICE 2016)Ideas Into Action - The Non-Profit Edition (ICE 2016)
Ideas Into Action - The Non-Profit Edition (ICE 2016)
 
MASL Spring Conference 2015 - Keynote - Jaeger
MASL Spring Conference 2015 - Keynote - JaegerMASL Spring Conference 2015 - Keynote - Jaeger
MASL Spring Conference 2015 - Keynote - Jaeger
 
Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011
 
WiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteWiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor Keynote
 
Ubc Essay Questions. Online assignment writing service.
Ubc Essay Questions. Online assignment writing service.Ubc Essay Questions. Online assignment writing service.
Ubc Essay Questions. Online assignment writing service.
 
Developing in a decade - Hariri
Developing in a decade - HaririDeveloping in a decade - Hariri
Developing in a decade - Hariri
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
Culture Geek 2018 - Games are the answer
Culture Geek  2018 - Games are the answerCulture Geek  2018 - Games are the answer
Culture Geek 2018 - Games are the answer
 
Essay Websites. Websites That Write Essays For You. 2019-02-01
Essay Websites. Websites That Write Essays For You. 2019-02-01Essay Websites. Websites That Write Essays For You. 2019-02-01
Essay Websites. Websites That Write Essays For You. 2019-02-01
 
03012019 cia secrets_tocreativeproblemsolving
03012019 cia secrets_tocreativeproblemsolving03012019 cia secrets_tocreativeproblemsolving
03012019 cia secrets_tocreativeproblemsolving
 
03012019 cia secrets_tocreativeproblemsolving
03012019 cia secrets_tocreativeproblemsolving03012019 cia secrets_tocreativeproblemsolving
03012019 cia secrets_tocreativeproblemsolving
 
The power of social video storytelling for non-profits
The power of social video storytelling for non-profitsThe power of social video storytelling for non-profits
The power of social video storytelling for non-profits
 
Unforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College EUnforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College E
 
Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Medi...
Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Medi...Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Medi...
Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Medi...
 
Gaming the Future of Museums - a lecture by Jane McGonigal
Gaming the Future of Museums - a lecture by Jane McGonigalGaming the Future of Museums - a lecture by Jane McGonigal
Gaming the Future of Museums - a lecture by Jane McGonigal
 
Need Environment Essays In Hindi Language
Need Environment Essays In Hindi LanguageNeed Environment Essays In Hindi Language
Need Environment Essays In Hindi Language
 
Full Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For MarketeersFull Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For Marketeers
 
Kingston Essay
Kingston EssayKingston Essay
Kingston Essay
 
Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.
 
People, Technology and Advertising
People, Technology and AdvertisingPeople, Technology and Advertising
People, Technology and Advertising
 

Plus de iMedia Connection

Plus de iMedia Connection (20)

How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven Creative
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGM
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNA
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell Stories
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers
 
Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New Workforce
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
 

Dernier

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Dernier (20)

W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 

Opening Keynote: "The Pivot Point of Art & Science"