This document discusses new measurement offerings that bridge TV and digital video. It notes the changing media landscape with more content, devices, and measurement challenges for viewers and advertisers. Historically, TV measurement was anchored to shows via C3 ratings while digital was anchored to users via census. Going forward, holistic campaign solutions are needed. The current measurement landscape shows gaps between TV, VOD, online, mobile and connected TV. Nielsen is working to expand cross-platform measurement to these areas by Fall 2014 and 2015 to provide consistent audience data across devices using multiple data sources. Key issues that will impact new models include integrating cross-platform data sets, which buying channels will be used, obtaining digital talent clearances to support C3 ratings