The State of Mobile Recruiting 2013 By Ed Newman iMomentous. As mobile recruiting has come a long way in the last few years, the market has become quite crowded. During this session, Ed Newman, industry veteran and vice president of Strategy for iMomentous, will provide an overview of the evolution of the current solutions market and highlight the key trends and best practices.

1. @iMomentous
Ed Newman
VP Strategy, iMomentous
@newmaed
The
State
of
Mobile
Recrui2ng
2013

2. @iMomentous
Have You Seen All the Stats?
2.5
Billion
6.8
Billion
h-p://www.internetworldstats.com/stats.htm
h-p://mobithinking.com/mobile-­‐marke>ng-­‐tools/latest-­‐mobile-­‐stats/

3. @iMomentous
What is Mobile Recruiting?
1994
Electronic
Recrui>ng
2010
Social
Recrui>ng
1999
Internet
Recrui>ng
What’s
Different
This
Time?

4. @iMomentous
The
Mobile
Opportunity
The
Mobile
Interface
Problem

5. @iMomentous
The
Mobile
Opportunity
The
Mobile
Interface
Problem

6. @iMomentous
Q4‘10
Q1‘11
Q2‘11
Q3‘11
Q4‘11
Q1‘12
Q2‘12
Q3‘12
Q4‘12
Q1’13
Traffic Applies
11%
2.5mil
Over 2.5 million jobseekers & 300k applications
Conversion rates higher than desktop... and any other recruiting outlet

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7
@iMomentous
THE
MARKET

8. @iMomentous
Fragmentation

9. @iMomentous

10. @iMomentous
Four Main Segments
Mobile
Web
Mobile
Sourcing
Mobile
Apply
Na>ve
Apps

11. @iMomentous
Mobile Optimization is More
than Fitting the Screen Size

12. @iMomentous

13. @iMomentous
Mobile
is
not
a
microsite
–
It’s
a
parallel
universe

14. @iMomentous
Mobile Friendly Apply
Mobile Friendly Apply

15. @iMomentous
• QR Codes
• SMS Text
– Short Code
– SMS Broadcasts
– Alerts
– Workflow
• Ad networks
• Landing pages
Mobile Sourcing Campaigns

16. @iMomentous
Native Apps

17. @iMomentous
MOBILE
WEB
• No
downloads
• Any
device
browser
• Online
only
• Front
line
interface
• General
public
experience
NATIVE
• Stored
locally
• Device
specific
• Offline
capable
• Push
no>fica>on
• Chat
• More
personal
experience
What’s the Difference?
It’s not a question of either or. You should do both.

18. @iMomentous
Mobile Talent Strategy Framework
Optimize
All content and email links
Connect
Drive traffic & repeat visits
Integrate
Technology infrastructure
Engage
Native app for all talent

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19
@iMomentous
CORPORATE
MOBILE
READINESS

20. @iMomentous
• Analysis of Fortune 500
readiness for Mobile
• Tested every 6 months
since July 2012
• v3 Report will be published
in next 2 weeks
Corporate Mobile Readiness Report

21. @iMomentous
• We visited all Fortune 500 web
sites on a smart phone
• Evaluated 7 specific criteria
– Mobile Corporate site
– Careers Link
– Mobile Career Site
– Mobile Apply
– Re-direct
– Other content
• We also searched App stores for
any Native Apps
Methodology

22. @iMomentous
Scoring
Value Description
-1
Non optimized corporate site
No careers link on a mobile optimized corporate site
Non optimized career section
No mobile apply process *
No redirect *
No content other than job list *
0
No downloadable native apps
Non-applicable criteria (i.e. if web site is non-optimized)
+1
Native apps on iTunes
Mobile optimized corporate site
Careers link on optimized corporate site
Mobile optimized career section
Mobile optimized apply process
Proper redirect from any link to the optimized career site
Access to career related content other than job list
Top 8 Companies
Company CMRi
AT&T 7
Dow Chemical 7
General Motors 7
Macy's 7
McDonalds 7
Wal-Mart 7
Casey's Gen Stores 6
Tyson Foods 6

23. @iMomentous
Ratings
CMRi
Score
Ra2ng
JUL
2012
JAN
2013
JUL
2013
5-­‐7
Front
Runner
1
6
21
3-­‐4
Early
Stage
11
24
28
0-­‐2
Treading
Water
139
126
145
-­‐1
Toe
in
the
Water
142
124
124
-­‐3/-­‐2
Off
the
Radar
207
220
182

24. @iMomentous
Trend Line

25. @iMomentous
Trend Line
CRITERIA
JUL 2012 JAN 2013
Native Apps 255 262
Corporate Sites 141 167
Careers Link 23 39
52%
33%
8%
Mobile Career Site 65 167 33%
Mobile Apply 11 16 3%
Redirect n/a 52 10%
Other Content n/a 76 15%
51%
28%
5%
13%
2%
n/a
n/a
# # %%
JUL 2013
290
200
71
180
26
65
99
#
58%
40%
14%
36%
5%
13%
20%
%

26. @iMomentous
200
71
41
9
Still a Big Disconnect
Mobile
Corporate
Sites
Have
Link
to
Careers
Lead
to
Non-­‐Mobile
Sites
#Fail
to
connect
to
the
mobile
career
site
they
already
have!

27. 9/29/13
27
@iMomentous
WHAT’S
NEXT

28. @iMomentous
Applied
for sales
jobs last
week
I want to
know
benefits
I am
looking for
Marketing
Job
I have 7
connections
in the
company
Searched
for
Project
Manager
job

29. @iMomentous
Thank You
Ed
Newman
VP
Strategy
@newmaed
610-­‐842-­‐0841
ed.newman@imomentous.com