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Twitter: How to get retweeted?
1.
Creative Communications Agency
Twitter: How to get retweeted? August 2010
2.
Background
Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
3.
There are 4
basic conventions on Twitter: 1) Direct messages: private messages between users on Twitter. 2) Public reply: public messages addressed to another user. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
4.
3) Retweet: a
tweet reposted by another user. 4) Hashtag (#): a tweet with a hashtag describing the topic. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
5.
Why are retweets
important? Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
6.
1) Retweets are
a vote of confidence. 2) Retweets build trust. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
7.
3) Retweets build
an audience. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
8.
How to encourage
retweets Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
9.
1) Contextualise A random
sample of more than 200K retweets found that 18% of retweets contain a hashtag.* Contextualising tweets with hashtags helps others understand the tweet much more quicky and decide if they want to share it with others. * Tweet Tweet Retweet Danah Boyd, Scott Golder and Gilad Lotan http://www.danah.org/papers/TweetTweetRetweet.pdf Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
10.
2) Add value A
random sample of more than 200K retweets found that 52% of retweets contain a URL*. Users on twitter are looking for value. Links to pictures, jokes, stories etc. Find content that is valuable for your audience. * Tweet Tweet Retweet Danah Boyd, Scott Golder and Gilad Lotan http://www.danah.org/papers/TweetTweetRetweet.pdf Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
11.
3) Be Relevant This
is where the temporal nature of Twitter really comes into play. Tweets that are topical and pointing to content that has not been seen before stands a much better chance of being retweeted. In fact tweets which point to old content will trigger a negative reaction. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
12.
4) Be concise A
tweet which is too long to be retweeted will create a barrier. The majority of Twitter users will want to add opinion to a retweet, or just simply retweet without having to edit the original tweet. Leave room for others to contribute to the tweet. Original tweet is 7 characters too long once retweet is attempted. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
13.
5) Compliment A tweet
which refers to another user is more likely to be retweeted by that user. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230
14.
The End
Please feel free to share this slideshow. Twitter: How to get retweeted? hello@imperialleisure.com Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230