1. Full Service Digital Marketing Agency
Hong Kong | UK | Estonia | Russia

2. ABOUT US
LeadUp Marketers is a full-service digital marketing agency. We provide
digital marketing services to companies looking for a strong online
presence.
Our services include:
• Content Marketing
• Email Marketing
• Search Engine Optimization (SEO)
• Paid Advertising
• Social Media Management
LeadUp Marketers is the first and so far the only certified
partner of HubSpot in Hong Kong

3. HubSpot is an inbound marketing software platform that helps
companies attract visitors, convert leads, and close customers.
HubSpot software includes all the tools you need to do inbound marketing, plus
award winning services and support to help companies master inbound
marketing.
15,000
CUSTOMERS
90
COUNTRIES

4. WHAT IS INBOUND MARKETING?

5. TRADITIONAL MARKETING IS
BROKEN
Consumers are different today. They no longer listen to an
old-school marketing which is impersonal and interruptive.

6. Traditional Marketing Inbound Marketing
• Telemarketing
• Direct mail
• TV/Radio ads
• Print ads
• Cold emails (SPAM)
• SEO/SEM
• Blogging
• Social Media
• Online Videos
• Newsletters
VS
Interactive and two-way communication
Educational, informative content
Aligned with customer’s interests
Lower cost per lead
Easy to track and measure ROI
One-way communication
Intrusive, irritating ads
Low added value
High cost per lead
Difficult to track results
INBOUND MARKETING VS
TRADITIONAL MARKETING

7. THE BUYER’S JOURNEY
Inbound Marketing allows businesses to capture leads who are
only researching their problem and are not ready to buy yet.

8. INBOUND MARKETING IS
ABOUT…
Building trust, not skepticism
among your prospects.
Being loved, not ignored by
your customers.
Outsmarting, not outspending
your competitors.

9. Primary Leads Source
%Respondents
20
30
40
50
2011 2012 2013 2014
Inbound Marketing
Traditional Marketing
4.77x
more leads per month
within 1 year
3.15x
more visitors per month
within 1 year
72%
of customers saw an increase
in sales within 1 year
INBOUND MARKETING
STATISTICS
Source: HubSpot

10. INBOUND MARKETING
METHODOLOGY

11. The best way to turn strangers into
customers and promoters of your business.
Source: HubSpot

12. Attract your ideal customer or buyer persona by creating content
that is valuable and easy for them to find.
STEP 1: ATTRACT STRANGERS
AND TURN THEM INTO WEBSITE
VISITORS.
Tools to attract strangers to your site include:
• Blogging
• Social Media
• Keyword Optimization
• Site Pages

13. Convert those visitors into leads by gathering their contact
information. Offer something up in return.
STEP 2: CONVERT WEBSITE
VISITORS INTO LEADS.
Tools to convert visitors into leads include:
• Calls-to-Action
• Landing Pages
• Forms
• Contacts Database

14. CONVERSION PATH
YOUR WEBSITE
Your offer
DOWNLOAD
FREE GUIDE
YOUR CALL-TO-ACTION
DOWNLOAD
FREE GUIDE
YOUR LANDING PAGE
Your offer
DOWNLOAD
FREE GUIDE
Form
YOUR LEAD
YOUR PROSPECT

15. Transform your leads into customers with targeted, automated email
nurturing and social media interaction.
STEP 3: CLOSE LEADS INTO
CUSTOMERS THROUGH LEAD
NURTURING.
Tools to close leads into customers include:
• Lead Scoring
• Email
• Marketing Automation
• Closed-Loop Reporting

16. Continue to engage with, delight, and upsell your current customer
base into happy promoters of your company.
STEP 4: DELIGHT CUSTOMERS
TO TURN THEM INTO
PROMOTERS OF YOUR BRAND.
Tools to delight your customers include:
• Smart Calls-to-Action
• Social Media
• Email and Marketing Automation

17. Inbound Marketing is proven to be
the most effective marketing
method for doing business online.
LeadUp Marketers helps companies
integrate HubSpot and develop and
successfully implement Inbound
Marketing strategies.

18. Contacts
Vladimir Nagin
nagin@leadupmarketers.com
(852) 5801.4324
www.leadupmarketers.com