"Get Results With Email Marketing" is a dynamic presentation given by Simon Grabowski, CEO of GetResponse, at the e-nnovation conference in Poznan. It focuses on permission-based email marketing, email list building. Simon also shares proven email marketing strategies that can help to grow any business on the Internet.
11. 1978 First spam ever Mail-from: DEC-MARLBORO rcvd at 3-May-78 0955-PDT Date: 1 May 1978 1233-EDT From: THUERK at DEC-MARLBORO Subject: ADRIAN@SRI-KL To: <snip> DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T. THE DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM AND THE DECSYSTEM-10 <PDP-10> COMPUTER ARCHITECTURE. BOTH THE DECSYSTEM-2060T AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM. THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040 AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER DECSYSTEM-20 MODELS. WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM-20 FAMILY (...) Sent by a company called DEC promoting a demo of their OS.
20. deliverability?it’s a number’s game! nurtures relationship with his subscribers. manages their expectations. respects their permission,doesn’t take it for granted. maintains a clean list. cares about deliverability.
49. Can’t give an Aston to every subscriber?Try these 4 incentives instead: free stuff (course, ebook, report). a cool contest with prizes. a free consultation. a coupon code (discount).
57. “ I have been receiving your newsletter for close to 2 years now and find it to be the most valuable source of affiliate information on the net. Your real life examples of successful affiliates, eg Shane Pearce are a true inspiration. Rob Pryce 121dreamweavertutorial.com ” “ Thank you for your recent articles about the mistakes affiliates make. Your newsletter becomes more valuable to me every week. I never suffer from a shortage of ideas, but after reading your articles and acting on the suggestions, I have even more. Bill Enross, Home-based-ebusiness.com ” “ My customers love reading my Basket Buddies newsletter to find out all the news at Longaberger and their products and specials. Susan Madara ”
70. this is 2010 people have short attention span Adult attention deficit hyperactivity disorder (also referred to as Adult ADHD, Adult ADD, or AADD) is the common term used to describe the neuropsychiatric conditionattention-deficit hyperactivity disorder (ADHD) when it is present in adults. Up to 60% of childrendiagnosed with ADHD in early childhood continue to demonstrate notable ADHD symptoms as adults. [1] Current convention refers to this condition as adult ADHD, according to the Diagnostic & Statistical Manual for Mental Disorders (DSM-IV-TR), 2000 revision. It has been estimated that 5% of the global population has ADHD (including cases not yet diagnosed).[2]
71. you are running against the clock! 2 51% will skip your email message, if you don’t capture their interest. seconds to capture their attention
94. flashback to 2006... we run a special offer. ☹ nothing happened after 1st email.
95. flashback to 2006... we run a special offer. nothing happened after 1st email. 2nd email: $64,000 in 24h ☺
96. flashback to 2006... we run a special offer. nothing happened after 1st email. 2nd email: $64,000 in 24h ☺ Subject: [[firstname]], was it something I said?
98. DISCLAIMER: Your results will vary. Some do much better! Nozbe.com(a GetResponse customer) pulls: 50-60%+open rate 10%+ CTR
99. what will impact your results? 1 content of your messages. test, test, test! 2 relationship with your list. how good your email marketing service provider is. 3
117. “How is email marketing different from spam?” 1 it’s all about permission 2 “How do I build my list?” 9 ideas “How do I get resultswith email marketing?” 3 3 strategies