Why do Small Businesses Need a Video to Promote

By: Impower Solutions
+91-9003020455
info@impowersolutions.com

Table of Contents
Introduction...............................................................................................3
Chapter 1: Video Content Ideas for Local Businesses............................7
Chapter 2: Tips for Making Effective Videos........................................21
Chapter 3: Promoting Your Videos........................................................25
Conclusion..............................................................................................28
www.impowersolutions.com Page 2

Introduction
Content is king. ~ Bill Gates
When you go online, chances are that a lot of the content you see is in video
format – and for good reason. Every day, approximately 100 million people
watch at least one video online, so videos are an incredibly effective way of
marketing your product or service. If you have been avoiding making videos
because you think they will be too expensive or difficult to make, it is time to
rethink your marketing strategy.
Video Statistics
Before we talk about why you need to be using videos to market your
business, let’s take a quick look at some statistics about the reach and
power of videos:
 YouTube is the number two search engine, second only to Google
 A third of all the time users spend online is spent watching videos
 The average internet user watches more than 30 videos every month
 The average user spends more than 16 minutes each month watching
video ads online
 Videos improve customers’ understanding of your product by 74%
Those are some impressive statistics – and they’re only the beginning of why
you need to start making videos.

Basics of Online Video
What do you think makes a video effective? If you’re like most people, you
might say the things that matter are video quality, sound quality, good
lighting, and a format that is easily digestible. Those things do matter, but in
the end, they all come second to this: your video must focus on a topic that
is relevant and useful to your customers.
The topics you select must relate to your industry. For example, Home
Depot has produced a series of popular how-to videos that they have posted
on their website. They clearly thought about their customers and what might
interest them – and that’s what you need to do, too.
Video marketing is so effective that, for many businesses, it is becoming the
primary way they communicate with their customers. If you are not
producing videos, you are missing a golden opportunity to connect with the
people who buy your products. As impersonal as the internet can be
sometimes, videos give you an opportunity to communicate in a way that
feels more direct and personal; encouraging customer engagement with you
and with your brand.
Here are some of the reasons businesses are turning to video:
 80% of visitors to your site will watch a short video all the way
through while only 20% will read all of your written content
 75% of viewers visit the marketer’s website after viewing a video

 26% of viewers go looking for more information after they view a
video online
 12% of viewers make a purchase after viewing a video ad
 People can process images in as little as 13 microseconds, much faster
than the process information they read or hear
Creative Opportunities
The great thing about videos is that there is no limit in terms of what you
can do. There are so many different formats available, and once you know
the kinds of topics you want to cover, you can easily pick a format that will
be effective for your customers. Here are just a few examples:
 Live product demos
 How-to or instructional videos
 Screencast videos
 Animated videos
Whether you produce your videos in-house or outsource them to a
professional, your video must be:
 Professional-looking
 Targeted to a specific audience
 Informative and entertaining
 Intriguing – leave customers wanting more
 Compelling – encourage customers to find out more about your com-
pany

 Persuasive – you need a strong call to action at the end of your video
If you produce videos that fulfill these criteria, you can increase brand
awareness, sell more product, and turn one-time buyers into loyal
customers.
The goal of this guide is to jump-start your creativity and activate your
imagination in terms of the different kinds of video content you can produce
to promote your business online. Let’s get started.

Chapter 1: Video Content Ideas
If you’re not inspired to start producing videos for your business yet, this
chapter is all about giving you the inspiration you need. Regardless of your
industry, there are multiple types of video content that will work for you.
The key is to pick something that will be entertaining and relevant to your
customers, which also presents your product or service in the most
compelling way possible.
With that in mind, here are 50 ideas that you can use to create video
content for your company.
Sales and Promotional Videos
1. Video commercials: Perhaps the most obvious choice, online promo-
tional videos are a powerful way to grab the attention of your target audi-
ence and convert more of your prospects into customers. Like TV com-
mercials, these videos have one goal – to quickly convince viewers to
contact or visit your business. Depending on your product or service,
there are many different types of promotional videos you can create: live
footage, screencast, animated videos and more. The best thing about on-
line promo videos is that they cost a fraction of what typical TV commer-
cials, and even other traditional forms of advertising, would cost.
2. Animated Story-Board Videos: Animated explainer and whiteboard
videos are perfect for telling a story about your brand, product, or ser-
vice. This compelling video style is rising in popularity. Typically, they are

short videos that include animations, cartoon characters (optional), and
motion graphics to capture and hold attention. Due to their captivating
nature and their short length, people tend to watch them all the way to
the end -- which means they actually get to your call-to-action. You can
create these videos with animation tools that are available online. Howev-
er, most business owners prefer to pay a professional to create them as
there is a steep learning curve.
3. Video Sales Letters: In the past, one of the primary ways businesses
welcomed users to their site was by writing a long-form sales letter. Be-
cause videos are so popular, it was inevitable that marketers would find a
way to convert the sales letter to a video format. The video sales letter is
a way for you to speak directly to your customer. You do not have to be
in the video, but if you are, it adds a personal touch. You can use still im-
ages with a voice over if you prefer, or use a combination of live video,
animation and still images to connect with customers. You can also use
this type of letter in an email to your list.
4. Press Release Videos: Standard written press releases are typically
four paragraphs of text. Nowadays, more companies are transforming
press releases into compelling visual content. Instead of announcing the
launch of a new product, you can use a video to show it to them. The real
challenge with this kind of video is to find a way to put the focus on the
customer by mentioning what your new product or service will do for
them.
5. Landing Page Videos: Videos are starting to replace plain text on web
pages all across the internet because they convert better. If you are us-

ing landing pages for the sole purpose of getting users to take a specific
action, such as signing up for your mailing list, try using a video on the
page instead of plain text. You can always include a text version of the
video content below the video itself.
6. Video Ads: If you’ve ever watched a video on YouTube, you’ve seen the
video ads that stream before your video plays. They are very popular with
advertisers, and for good reason – they work. It’s fairly inexpensive to
buy True View pre-roll time on YouTube to help attract subscribers to
your channel. Video ads can also be effective on sites like Facebook and
Twitter. Social media advertising lets you target your audience using
things like gender, age, location and hobbies, and it’s affordable, too.
Corporate Videos
7. Company Introduction Overview: Instead of having a written history
of your company on your “About Us” page, why not think about replacing
it with a video? The video can cover your products and services, the his-
tory of your company, and details about your service areas. You can use
a video like this to highlight the things that make your company unique,
whether it’s an innovative product, a special service, or better quality
than your competitors.
8. Bio Videos: Along the same lines as the video above, you may also
want to consider doing a bio video for yourself. A video talking about who
you are can be especially effective if you are the face of your business in
the community. You can use it to give customers your professional cre-

dentials, but it’s also important to tell them a little bit about who you are.
When they finish watching, customers should feel that they know you.
9. Behind the Scenes Tour Videos: Get up-close and personal with your
customers and prospects by opening your doors to them and allowing
them to understand who you are. Show off your office, workshop, factory
or warehouse, and wow them with a behind the scenes sneak-peek of
how you do business.
10. How We Make It Videos: Expanding on the last topic, you can also
create videos that show how you make a specific product that you sell.
This type of video is more effective for certain kinds of businesses. For
example, it might be especially effective if you sell an artisanal product or
have a unique manufacturing process.
11. Photo Slide Show Videos: If your company’s products or services
are highly visual, put together a montage in PowerPoint and turn it into a
video slide show. A video like this is a great way to showcase what you
have to offer and give your audience a bird’s eye view of it. This type of
demonstration can be especially effective for companies who provide
products that rely on being pleasing to the eye.
12. Staff Introduction Videos: Help consumers connect with your staff
before they come in to visit your establishment by introducing them on
video. Not only is it valuable for your target audience, but your staff will
enjoy it too. It gives them a moment in the spotlight and solidifies their
importance as a part of your business. Some ideas might include having

your staff talk about how long they have been working for you, or what
they like about their jobs.
13. Industry Interview Videos: Provide value to your customers and
prospects by interviewing various experts in your company or industry.
This type of video is effective for discussing topics that are of interest to
your target audience. What should you interview them about? Discuss
current industry trends, common consumer issues and questions, and
your outlook on the future of the industry. You might begin by touching
on some of the common issues and questions your customers and
prospects may have, and move on from there.
14. Funny Company Story: Did something comical and unique happen
in your office? Why don’t you or your staff share it with your target audi-
ence? Humor has a way of breaking down barriers, and it can also help to
put a human face on your company and pique curiosity about your brand.
You could even take it a step forward and create a full dramatization of
the event (if it’s a good fit for your business.)
15. Special Event & Promotional Announcement Videos: Whether
it’s an event you hosted or one that you participated in, record the an-
nouncement or recap the event, and share videos with your audience. Re-
strict this type of video to events that relate to your industry. Viewers will
appreciate that you cared enough to think about them during the event,
and it’s another way to associate high-value online video content with
your brand.

16. Recorded Webinar Videos: If your business offers webinars, be
sure to record them as they can be used later to attract new business. If
the webinar focuses on a high-value topic in your industry, you can even
sell it to your target audience as an additional stream of income.
17. Thank You Videos: Customers love to be thanked for their business,
and a video can be a very effective way to do that. You might consider
making a brief thank you video to play after someone makes an online
purchase, or sending one out to your mailing list. You could also make a
thank you video after the successful launch of a new product, and post it
on your social media accounts.
18. Charitable Donation Videos: If you run a charity, videos can be an
incredibly powerful way to show potential donors what their donation can
do. When people can see the problem, they are far more likely to want to
be part of the solution.
Customer-Related Videos
19. Customer Testimonial Videos: Social proof is very important to
people who search for local businesses online, and a customer testimonial
video is one of the best ways to provide it. Customers want to know what
other consumers think before they do business with a new company.
Having a satisfied customer tell the world that they love your company,
products, and services can greatly increase the chances that a new cus-
tomer will convert. If you’re already asking your customers to leave on-
line reviews for your business – and I recommend that you do -- take it a
step further and ask some of them to provide you with video testimonials.

You can post them on your website, social media sites, YouTube, and
more for ultimate exposure.
20. Case Study Videos: Take customer testimonials to the next level by
producing an in-depth case study. Nothing is more compelling than a
video that gives an in-depth explanation about how your product or ser-
vice has helped a customer. By showing viewers from start to finish the
problem your product solves, and the solution it provides, you are giving
them a real life example of how your product or service will help them.
21. In-the-Street Interview Videos: Usually reserved for building buzz
around upcoming events, this is a spontaneous way to interview random
people about topics related to your industry. It’s a great way to get re-
al-time ideas and insight into what your target audience craves from
companies such as yours. Not only that, but they’re usually entertaining
and a great way to get people to watch your videos all the way through.
22. Customer Interview Videos: Another way of getting customers in-
volved is to interview them about their experiences with your products
and services. You can do the same with industry experts. These videos
are best when done on camera, and you can create them using Skype,
Google Hangouts, and other online tools.
23. Customer Feedback Videos: Add a personal touch to your "Tell us
what you think" feedback requests by creating a video. In it, assure cus-
tomers that their opinions matter and let them know how much you value
their business. This type of video is a fantastic way to make sure cus-
tomers feel special and more connected with your company. Take it a

step further and ask your customers to provide their feedback on video
(testimonial).
24. Greeting and Thank You Videos: Show your customers how much
you appreciate them by creating greeting and thank you videos to play on
your website. For example, you might have a short greeting video that
plays as soon as a customer visits your home page, or a “thank you for
buying our product” video that plays after a customer makes a purchase.
Product and Service Videos
25. Product Introduction Videos: The purpose of this type of video is
to present your new product or service with an emphasis on the benefits
it will provide to your customer. Do not focus too much on the bells and
whistles of your product. Instead, make sure the content is heavily
geared towards explaining how the product will solve your customers’
problems. A video like this is a great way to show them why they should
choose your product as opposed to your competitors’ products.
26. Product Demo Videos: Product or service demonstrations done on
camera are extremely effective in converting prospects into buyers. When
customers see a real-time demonstration of how your product works, it
will remove some of the barriers they have when it comes to making a
purchase. Think of it as a short infomercial. Demo videos are also helpful
to your existing customers, and may help turn them into repeat cus-
tomers.

27. Product Reviews: Similar to a customer testimonial, a product re-
view is a video of a customer reviewing one of your products or services.
Written reviews are great, but video reviews take things to the next level.
The more positive product reviews you have floating around the web, the
more prospects you will be able to convert into customers.
Content-Focused and Informative Videos
Content marketing is taking over the web – and online videos are perhaps
the most powerful form of content any business can use to market their
brand. The purpose of this type of video is to demonstrate the problems
your product or service can solve. The focus is not on your brand– in fact,
your brand might appear only at the end of the video. These are not sales
pitches but are meant to be informative and entertaining.
28. Helpful Tips Videos: Most of the videos you produce should focus on
your customers and potential customers. Helpful tips videos are great for
showing off your expertise, as well as building your authority in your in-
dustry.
A tips video gives your audience valuable information that will help them.
As a result, they will trust you more when it comes to fulfilling their needs
– and, as a result, they may decide to buy what you’re selling.
What are the most common questions you receive from your target
audience? Answer them in a video and share them with the world. You
can view these videos as “objection busters” because they will help you
crush any objections that your target audience may have when it comes

to why they need your product or services. These types of videos can also
help a great deal with your SEO when optimized properly and distributed
online, such as YouTube.
Here are a few basic templates to help you conceptualize ideas for content-
focused videos:
29. Top 10 List of _____: Internet users love a good list, as proven by
the popularity of content providers like BuzzFeed. If you have a multipur-
pose product, you might make a list of the top 10 ways to use it, or list
the top 10 things customers love about your product.
30. How to _____: We already talked a bit about Home Depot’s how-to
videos. Many people learn more easily if they see something demonstrat-
ed, and a how-to video is a great way to do that.
31. 10 Frequently Asked Questions About _____: Most companies
have an FAQ page on their website. Why not make a video along the
same lines, where you answer customers’ questions about your company
or industry? You can even solicit questions on your social media pages
and give credit to the customers who asked the questions you select for
your video.
32. 10 Mistakes to Avoid When _____: Most people want to feel that
they are doing things in the best and most efficient way. If you have spe-
cialized knowledge about a particular area of your industry that poses
challenges to people, why not make a video about it? This type of video

can apply to almost any industry. For example, the owner of a clothing
store might make a “10 Mistakes to Avoid When Accessorizing” video and
demonstrate with products from her store.
33. 10 Things You Should Know Before _____: This video is similar to
the mistakes video listed above, but it’s more about helping your cus-
tomer prepare to do something. For example, a car dealership might
make a “10 Things You Should Know Before Buying a Car” video. A video
like this can serve as a way to overcome buyer objections up front.
34. 10 Tips for _____: Almost any industry can find a way to make an
effective version of this type of video. For example, a florist might pro-
duce a “10 Tips for Choosing Flowers for Your Wedding” video.
35. 10 Cost-Effective Ways to _____: People love a bargain, and they
love advice on how to save money. The benefit of this kind of video is
that it offers valuable advice, and also indirectly says to consumers that
you understand their money concerns and want to help them save.
36. 10 Hottest Trends in _____: If your industry is one that changes
frequently, you might want to consider keeping customers updated on
what’s going on by making a video about trends. This type of video is
helpful for things like fashion, entertainment, and software.
37. 10 Reasons You Need _____: A “10 Reasons You Need” video is a
way of subtly selling customers on your company. It can be especially ef-
fective for selling services, such as financial planning. This type of video
naturally focuses on the customer, which is what you want it to do.

38. 10 Pitfalls of _____: Like the above video, this type of video can be
a good way to induce customers to use a particular service. For example,
many homeowners decide to sell their homes themselves instead of using
a realtor. A realty company might do a “10 Pitfalls of Selling Your Home
without a Realtor” video, and post it on their website and social media
pages.
39. ______ Checklist: If your product or service is one that people use
at times of great transition, such as moving or starting a new job, you
might consider doing a checklist video to give them information to help
them do what they need to do. This type of video can also be good for
seasonal companies. For example, HVAC companies could make an effec-
tive “Winter Preparation Checklist” video.
40. 10 Ways to _____: Like a tips video, a “10 Ways to” video offers
significant value to your customers. For example, a travel agent might
produce a “10 Ways to Get the Most out of Your Cruise” video that lets
customers in on benefits and features that might not be obvious.
41. _____ vs. _____: Which One Is for You? This type of video can be a
good way to compare two of your products, or to compare general op-
tions for people interested in your industry. For example, a realtor might
make a “Condo vs. House: Which One Is for You?” video to help potential
customers decide what to buy.

42. Video Articles: Do you have an archive of blog posts or articles that
you’ve written? Bring them back to life by converting them into videos.
Simply place your article content on video slides using software such as
PowerPoint, read the content (or have someone else record the voice
over), and then post them on your website to supplement your textual
content. You can also publish them on other sites, such as social media.
43. Vlogging Videos: A “vlog” is short for “video blog.” In fact, some
marketers prefer to create a long-term series of video blog posts – in-
stead of using text. In short, instead of posting written articles to your
blog, you can create a library of video posts on similar topics. Many peo-
ple prefer to get in front of the camera for vlogging. Keep these videos
limited to your blog; it’s a great way to keep traffic coming back to see
what you have to say next.
44. Tutorial Videos: Similar to “Tips” videos, tutorial videos are aimed at
providing your audience with value-packed information related to your in-
dustry. If there’s a product or service that can be better explained with a
tutorial, use that to your advantage to move people closer to purchasing
it.
45. Industry News Videos: If you think you can put a unique spin on
news events in your industry, you might consider making short videos to
share with your customers. If your customers and social media followers
like your voice and personality, they will watch the videos even if they
have previously heard the news you’re discussing. This type of video can
also give a real boost to your SEO efforts.

46. Response Videos: If you see a video on YouTube or other platforms
that you like and want to make a response to, make a response video and
link back to the original video. This type of video can engage viewers, and
may also help you establish a professional relationship with whoever pro-
duced the original video. You might also consider responding to customer
questions from your social media pages in video format.
47. Live Q&A Session Videos: Today, interactive video is steadily grow-
ing in popularity. Social networks such as Google+ allow you to create
“hangouts” where you can film yourself answering pressing questions
from a live audience. Once it’s done, you can post the video on your
website and social media pages for people who were not part of the origi-
nal audience.
48. Presentation Videos: Have an awesome PowerPoint presentation ly-
ing around collecting dust? Turn it into a video! This is a great way to
create a captivating digital slide show that relays your presentation data.
Give them a boost by adding music and even a voice over.
Competitive Videos
For certain kinds of businesses, it may be helpful to introduce a competitive
element to things. Consumers like to see competitiveness and fun associated
with a brand.
For instance…

49. Taste Test Videos: If you sell an edible product, you might set up a
taste-testing station at a local event and have people taste your product
side-by-side with your competitor’s product.
50. Efficiency Tests: The popular talk show The View sometimes does
races where the hosts test out new kitchen gadgets. Typically they com-
pete head to head, with one person using the new product and another
one doing something manually or with a regular chef’s knife. If your prod-
uct would lend itself to this kind of demonstration, it can be a great way
to showcase what you’re selling.
There you have it – 50 ideas for videos that you can make and share online.
I hope they provide you with plenty of inspiration to get started producing
videos. Remember, these ideas are only a jumping off point. If you have an
idea that I have not listed here – one you think would be particularly
effective for your business – then go ahead and make it.
Regardless of the type of video you choose to create, make sure that the
content is a great fit for your target audience and that it is a clear
representation of your brand.
The next section provides some tips to help you make effective videos…

Chapter 2: Tips for Making Effective Videos
As you can see, just about any content can be shared in video format. You
can share information about people, including yourself, your employees, and
your customers. You can demonstrate your product or show people how you
make it. You can provide virtual tours of your office and other facilities.
Perhaps most importantly, you can give your viewers valuable information
that can turn prospects into customers, and one-time buyers into repeat
customers.
Here are some things that will help you get the most out of your videos:
 Study the competition. Looking at your competitors’ online content
might help you identify areas where their content is lacking. You can
then produce videos that will help fill in the gaps and bring customers
to your site.
 Keep videos short and sweet. Short of taking an online class or watch-
ing a movie, viewers’ attention span for watching online video is very
short. In most cases, two minutes is long enough to get your point
across while not asking for a significant commitment from viewers. If
you have a topic that you believe is worthy of a longer story, break it
into smaller sections and promote it as a series.
 Use interactive features in your videos. Video technology now exists
that allows you to include clickable features, such as a call to action or
a form. Interactive videos allow your customers to feel like they are

part of the video. You can expect to see these features becoming more
popular as technology continues to evolve.
 Do multiple videos and create a series where applicable. Video series
can be very effective. They can encourage customers to subscribe to
your YouTube channel. You can also sell a series of videos as a webi-
nar.
 Keep mobile in mind. Approximately 80% of internet users access the
web using mobile devices. Make sure your videos and other web con-
tent are optimized for mobile.
 No matter what your video is about, also consider these tactics:
o Use both still images and video together for variety.
o Include a call to action, whether it’s an invitation to take advan-
tage of a special offer or just to visit your website.
o Don’t forget about music. Adding music to your video can make
it more engaging. If you don’t have the budget to commission
original music, you can find music clips in online music libraries.
o Include a thumbnail graphic of your video when you send email
to your list. You’ll increase the number of views your video has,
and customers will see it even if they haven’t visited your site
recently.
If you combine these recommendations with one of the ideas from the
previous chapter – or with your own, unique idea – you’ll have a video that
can serve as a powerful marketing tool and a way to connect with your
customers.

Hire professionals if you lack the technical know-how to produce a video.
There are plenty of places online where you can find people to:
o Write a script
o Film the video
o Edit the video
o Provide graphics and special effects
Remember, it is essential that any videos you share online look professional.
Hiring someone will require some up-front expenditure, but you will earn it
back in the long run.
Of course, creating great video content is only the first step. The next thing
we’ll talk about is how to promote your video so the people who need to see
it – your customers and potential customers – see it…

Chapter 3: Promoting Your Videos
The final step in creating a successful video marketing campaign is finding
ways to get people to watch your videos. The time and energy you spend
producing videos will be wasted if your customers don’t see them. Your goal
with any marketing campaign is to maximize the return on your investment
(ROI.) When you market selectively and track your results, you will be able
to correct course if you need to, and produce new content to get the desired
result.
Chances are you already have some tools you can use to promote your
videos without spending any money. However, it is also worthwhile to think
about investing a little bit in paid advertising and promotion. Let’s talk about
the options.
Video Promotion Methods
Once you have produced your first video, you will want to start promoting it
right away. Here are some things you can do immediately:
 Promote your videos via all of your marketing channels:
o Place them on your website or blog
o Place them on YouTube and other video sharing sites
o Share them on your social media sites. You can post videos on
Facebook, Instagram and LinkedIn, and links to videos on Twit-
ter.

o Email the video to your list, or include a thumbnail of it in your
next regular email.
 Optimize your YouTube profile and video description to help draw more
traffic.
 Write a brief article about your new video, and post it on industry-spe-
cific directories and customer forums.
 Ask your fans and followers to share your video. You can combine this
idea with a product giveaway. Ask people to share, and enter everyone
who does in a contest to win a gift certificate or free product.
All of the above ideas are things you can do for free. While you are posting
your videos, I also recommend checking to make sure your social media
profiles are complete and that you have included links back to your website
in your profile. Taking these simple steps will improve your SEO and make it
easier for people to find your content.
Once you have posted your video in all of the places you can do so for free,
you should consider one or more of the following paid advertising options:
 Facebook advertising. Facebook is the most popular social media site
with the highest levels of user engagement. They have an easy-to-use
advertising platform that will allow you to carefully target who sees
your video. You can use a wide range of demographic information to
choose your audience, including things like age, gender, geographical
location, and hobbies. You can specify a goal for your campaign, such
as getting Likes on your page or getting visitors to click through to
your website. Facebook also allows you to set a daily spending cap on
your advertising, making it easy to keep your budget in control.

 YouTube advertising. YouTube offers several different advertising and
promotional options for businesses. You can target viewers using
things like demographics, video categories, interests, and keywords.
One good option for local businesses is to place the video on a pre-roll
for local viewers. (Pre-roll is the term for the video ads that play be-
fore your chosen content.) Other options include paying to be a sug-
gested video or sponsoring a search so your video comes up in re-
sponse to suggested keywords. Like Facebook, YouTube offers ways to
cap your daily spending.
 Twitter advertising. Twitter advertising is not yet as common as Face-
book advertising, but it is a good option for promoting your videos.
Twitter offers demographic targeting similar to YouTube and Facebook.
You can promote a Tweet, and Twitter will let you direct it at users in a
specific zip code if you choose. You can also set spending caps.
Using these three strategies in combination with the free promotion options
above will ensure that your video gets out to as wide an audience as
possible without requiring too large an expenditure.
One key thing to keep in mind is that once you commit to using video
marketing, you will need to make a point of releasing new video content
periodically. It might be helpful to make an editorial schedule for your
videos, and release a new one at regular intervals. Having a YouTube
channel won’t do you any good if all of your content is dated.

Conclusion
Thank you for reading 50 Online Video Ideas for Small Businesses. I hope
you are feeling inspired and motivated to start producing videos to promote
your business. While other forms of web promotion content are still popular,
video is by far the most popular kind of content. It is slightly more expensive
to produce, but you are also far likelier to get a good return on your
investment than you are with other types of content.
Tips for Getting Started
The information in this book will give you a good foundation for getting
started, but here are a few tips to remind you of what you need to do:
 Do competitor research
 Brainstorm ideas about what information to include in your video
 Choose a format for your video
 Write (or hire someone to write) a script for your video
 Obtain other necessary items, such as photographs and music
 Produce the video
 Post the video online - your website, social media pages and YouTube
 Send emails to your customer list with either embedded video or a
thumbnail link to your video
 Promote your video using both free and paid marketing
 Set up an editorial schedule for producing new videos

It’s a good idea to vary your video content. For example, if the first video
you produce is an “About Us” video for your company, you might make the
next one a product demonstration or customer testimonial.
It may also be helpful to keep most of your videos as evergreen as possible.
In other words, avoid mentioning dates unless it is necessary to make the
content clear.
Before long, you’ll have an impressive library of video content that will
continue to attract new customers effortlessly!
If you have any additional questions about how videos can enhance your
online visibility, as well as how they can send more prospects walking
through your doors, contact me today at +91-90030 20455.
Impower Solutions Pvt Ltd.
+91-9003020455
info@impowersolutions.com
VTN Tower, 4th
Floor,
Rajiv Gandhi Salai (OMR),
Siruseri, Chennai – 603103
www.impowersolutions.com

Why do Small Businesses Need a Video to Promote

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