Social 101 for Human Resource and Learning Professionals is a quick look into the size and scope of various social channels, quick tips on getting started and how it all relates back to HR, Talent Management and Learning Environment. For more information or training for your HR Team on Social Media, Recruitment Strategy or HR Technology contact @ImSoSarah at www.sarahwhitellc.com or sarah at Sarahwhitellc.com This event was done in partnership with Brandon Hall Group, a research and analyst firm with a Human Resource Specialty. For more information contact www.BrandonHall.com

1. Social 101 for HR and Learning Pro’s
1

3. Active Users are Educated
81% of Facebook
87% of Linkedin
83% of Twitter
...has completed at least some college
Active Users are Growing Up
46% of Facebook
49% of Linkedin
33% of Twitter
...are over 45 years old

4. Source: InfographicLabs.com

5. ource: InfographicLabs.com

6. Tips & Tricks for Getting Started
Personal Use Business Use
•Decide how wide a net you want to cast on •Decide how wide a net you want to cast on
Facebook - will work people be allowed, what about Facebook - will this be overall brand focused, career
industry colleagues you’ve become friends with, your & engagement focused, private, public, community
kids friends parents...etc driven or push only...This can be lengthy depending
on your organizational size and strategy
•Register for an account and start becoming “friends”
with your friends •Set up a “Page” and invite employees, friends, etc to
“Like” it
•Set Privacy Settings on what is allowed to be seen
by “everyone” vs. your “friends” or “friends of friends” •Add updates & photo’s and engage in conversation
•Read updates, add updates & “Like” or comment just
as you would in a conversation

7. Highlight the
brand &
Company History,
organization
Highlights, etc
can be featured
using Timeline
Include updates about
what is going on - why
people want to work there
(or STAY working there)
People can see
who of their
“friends” also
“like” the
organization

8. Source: InfographicLabs.com

9. Source: InfographicLabs.com

10. Twitter Language
Tweet - Message you send
RT - Retweet. When you resend someone else’s message because it was interesting or you want to share
information
@ - What you use before the username to let someone specifically know you are talking to them
DM - A private message (like email) that goes to only 1 particular person vs. a group
Lists - A “list” or group that you can create to help manage key people easier
Hashtag or # - What you use in a tweet to identify it is related to a particular event or conversation

11. Twitter Tools
Use a Twitter Tool like Hoot suite, TweetDeck, Echofon (especially
good on IPhone), etc to manage your posting and reading of
tweets. Want to search what is out on twitter?
Search.Twitter.com is like google for Twitter
Like reading articles late at night or on weekends?
Use a tool like Timely.is to add it to a “Que.” to get
sent out during normal business hours and can be
added right to your bookmark bar.

12. Twitter Use at 2012
SHRM Annual Conference
Conference
• 700+ SHRM Attendee’s Registered for Twitter Accounts
• 25.2K Tweets were sent
• 3.8k Contributors Tweeted
• 5.5 Million Individuals Saw Those Tweets
• 103 Million Impressions (Tweets Views) Were Made

13. Source: InfographicLabs.com

14. Source: InfographicLabs.com

15. LinkedIn Tips & Tricks
• Start Basic - Build your profile and add a
picture
• Linkedin will make suggestions on people you
may know, based on where you have worked
at
• Join a few groups that seem to fit your area
of specialty - You’ll meet other professionals
and have a resource center to bounce ideas
and conversation out of
• The more people you are connected with, the
more people you have access too (for
FREE)!

16. The conversation is
no longer one way.

18. http://blog.desktime.com/post/17673122193/our-latest-beautiful-infographic
http://www.internettime.com/2012/02/wasting-time/

19. Social “Truisms”
• Social platforms do not = Social Talent Management
• If you build it – they will neither come - nor participate… all participating
parties need personal incentives
• Social Talent Management is not a fad nor a cure for everything ..… It has
value and a specific purpose
• In social …. the sum is greater than the parts, social talent management
expands the outcomes
• The social network is more important than the social tools, but the social
relationship tops everything.
Source: Stacey Harris, Brandon Hall Group

20. Social In Business: Talent Acquisition
Australian Defense Force: Mobile Medic App
Interactive learning, assessments, and marketing wrapped in one

21. Social In Business: Talent Management
Performance
Engagement
Mobility

22. Social In Business: Learning
Over 57% of Organizations are using some form of Social Tools for
Learning
BHG Relationship Centered Learning, N = 622
Source: Brandon Hall Group

23. Social Talent Management Opportunities
• Manage multiple talent pools in social environments
Hire • Socially recruit - through referrals and networks
• Onboard in a social manner – Internal Team, External Network, Managers
• Peer and Team goal setting and performance feedback
Performance • Tracking social interaction as a component of performance feedback
• Ratings and Rankings of social interactions
• Crowd Prioritizing
• Recognizing employees in social environments, work and non-work with opportunities for
Reward comments
• Reward the interactions and support of enabling roles and social contributors
• Supporting internal and external networking efforts
Career • Helping employees become known as subject matter experts
• Creating opportunities for subject matter experts to share
• Create learning that is focused on building relationships and building knowledge
Development • Create opportunities for knowledge sharing and discussions
• Ensure subject matter experts are easily identified and accessed appropriately
• Provide employees with options to socially manage their own schedules, work environments,
Optimize and processes
Source: Brandon Hall Group

24. Questions
Stacey.Harris@Brandonhall.com
Stacey Harris
@StaceyHarrisHR VP Research & Advisory Services
LinkedIn: Stacey Harris Brandon Hall Group
www.brandonhall.com
Sarah White
Sarah@SarahWhiteLLC.com Principal Strategist
@ImSoSarah Sarah White & Associates, LLC &
Linkedin.com/in/ImSoSarah HRTechBlog.com