1. MERCHANDISE MIX FOR
A CONVENIENCE STORE
Presented by: MD IMTIAZ KHAN
13DM058

2. WHAT IS MERCHANDISE MIX?
A merchandise mix is a combination of
multiple things that a store sells. General
stores are a good example of stores that
contain merchandise mix because they sell a
variety of things.

3. Convenience Store
• A convenience store, corner store, or corner
shop, is a small store that stocks a range of
everyday items such as groceries, alcoholic
and soft drinks, tobacco products, and
newspapers.
• Products which are available conveniently to
the customer are also known as convenience
store.
• Some of them are even available 24x7

4. Formats of convenience store
Various store format can be stated as
• 1. Kiosk (less than 800 square feet )
• 2.Mini Convenience Store(800 to 1,200 square feet )
• 3.Traditional Convenience Store(2,400 to 2,500
square feet)
• 4.Expanded Convenience Store(2,800 to 3,600 square
feet )
• 5.Hyper Convenience Store(4,000 to 5,000 square
feet)

5. LIST OF CONVENIENCE STORES
• TESCO EXPRESS
• 7-ELEVEN
• STATOIL
• CIRCLE K
• SPAR
• FAMILYMART
• LAWSON

6. HOW MERCHANDISING IS
DONE IN CONVENIENCE STORE
• Shelf placement
i. Highest shelves
ii. Lower shelves
iii. Bottom shelves
• Impulse buying: Product which are competitive in
nature, should be kept at an eye level known as
‘reach level’ so that these are not missed by the
customer

7. • Gondolas: This can be used to display your
product as it gives a better view of the product.

8. • Frequency: The more a customer’s are
exposed to a certain product the more chances of
buying the product increases.
STORE PLANNING
Place destination purchases, such as milk, eggs and
bread, in the furthest corner of the store. Always
place impulse purchases, such as magazines and
candy, near the cash register. As consumers wait
to pay for their purchases, these displays may
attract them to buy more.

9. THANK YOU