SlideShare une entreprise Scribd logo
1  sur  10
Kreativitet: Å skape. Ofte nytta i
       reklamebransjen.
              skapande




 kreativiet              1     11.01.13
Visjonar: Odin, Hugin og
Munin
    Viktig å jobbe systematisk. Utnytt
     assosiativ tenking og målretta tenking.

    La tankane få løype fritt, få nye idéar.
    Tankane i bestemte baner.
    -” Ja takk, begge deler”.

kreativiet                        2             11.01.13
Fasar i problemløysinga


    Førebuing

    Fordøying

    Innsikt

    Produksjon


kreativiet           3      11.01.13
Hinder for kreativ
problemløysing.




kreativiet           4   11.01.13
Test




kreativiet   5   11.01.13
KREATIVITET I GRUPPER
   Problem      eigar (IKKJE
   AKTIV)
 Prosessleiar        – leiar
   idémøte
   Tøm       hjerna
   Deltakarane – står for
   idéproduksjonen

kreativitet                      6   11.01.13
Kjøreplan idémøte
    1.Presentere problemet.
    2. Tøm hovudet for idéar.
    3. Skildre problemet på nytt.
    4. Skap nye idéar.
    5.Vurdere idéar.
    6. Forslag til løysing på oppgåva.

kreativitet                      7        11.01.13
KPL - metoden
 1.Kva er problemet? Kva vil vi
 oppnå?
 2.     Søk fakta. Skaff informasjon!

 3.     Søk problem. Formulere problem
 4.     Søk idéar / finn idéar
 5.     Søk løysing. Lag kriterium
 6.     Søk aksept.
 kven,       kva, kor, korleis, kvifor
 7.     Lag ei plan for handling

kreativitet                               8   11.01.13
Problem
    Bråk med ungdomen.
    Ungdom frå by a
     reiser til bygda b
    for å lage bråk.




kreativiet                 9   11.01.13
Problem
    Bråk med ungdomen.
    Ungdom frå by a
     reiser til bygda b
    for å lage bråk.




kreativiet                 9   11.01.13

Contenu connexe

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Kreativite prosesser

  • 1. Kreativitet: Å skape. Ofte nytta i reklamebransjen. skapande kreativiet 1 11.01.13
  • 2. Visjonar: Odin, Hugin og Munin  Viktig å jobbe systematisk. Utnytt assosiativ tenking og målretta tenking.  La tankane få løype fritt, få nye idéar.  Tankane i bestemte baner.  -” Ja takk, begge deler”. kreativiet 2 11.01.13
  • 3. Fasar i problemløysinga  Førebuing  Fordøying  Innsikt  Produksjon kreativiet 3 11.01.13
  • 5. Test kreativiet 5 11.01.13
  • 6. KREATIVITET I GRUPPER Problem eigar (IKKJE AKTIV)  Prosessleiar – leiar idémøte Tøm hjerna Deltakarane – står for idéproduksjonen kreativitet 6 11.01.13
  • 7. Kjøreplan idémøte  1.Presentere problemet.  2. Tøm hovudet for idéar.  3. Skildre problemet på nytt.  4. Skap nye idéar.  5.Vurdere idéar.  6. Forslag til løysing på oppgåva. kreativitet 7 11.01.13
  • 8. KPL - metoden 1.Kva er problemet? Kva vil vi oppnå? 2. Søk fakta. Skaff informasjon!  3. Søk problem. Formulere problem 4. Søk idéar / finn idéar 5. Søk løysing. Lag kriterium 6. Søk aksept. kven, kva, kor, korleis, kvifor 7. Lag ei plan for handling kreativitet 8 11.01.13
  • 9. Problem  Bråk med ungdomen.  Ungdom frå by a  reiser til bygda b  for å lage bråk. kreativiet 9 11.01.13
  • 10. Problem  Bråk med ungdomen.  Ungdom frå by a  reiser til bygda b  for å lage bråk. kreativiet 9 11.01.13